Candid

FEBRUARY 23, 2023

Your nonprofit’s digital presence makes a huge difference in how well you’re able to engage supporters. This is where an effective nonprofit homepage becomes especially important; it’s not only the first landing page supporters see. Who does your nonprofit serve and how are you actively working to solve the challenges they face?

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Effective Create Strategy Nonprofit 109

Pamela Grow

JUNE 28, 2023

A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. of their total audience. So, what do you think?

email 52

email Rate ROI Social Media 52

NetWits

JANUARY 3, 2011

Nonprofits have become more sophisticated at driving traffic to their websites. Does the color of the “Register Now” image matter? While we may have a hunch, content testing provides answers. A white vs. red “Register Now” image is tested. The four different content variations will randomly be displayed to visitors.

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Rate Content Conversation Test 134

TechImpact

DECEMBER 16, 2013

Image courtesy of Vudu Marketing. Your nonprofit is only as successful as its reach, and in today’s internet focused marketplace your reach is driven by your online presence. Here are a few tips from iATS Payments to help your nonprofit get more attention and clicks online. Quality over quantity content.

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Online Strategy Headline Search 268

TechImpact

JULY 21, 2014

Image courtesy of Scorephoenix.org. If your nonprofit has not edited its email newsletter in the last 6 months, it’s probably time. Here are 10 things your nonprofit should NOT do on its next email newsletter. It is your first chance to draw in a reader’s attention and get them interested in your your email;s content.

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Newsletter email Meme Images 246

Nonprofit Tech for Good

OCTOBER 31, 2011

The following is an excerpt from Chapter 1 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. 11 Website Design Best Practices for Nonprofits. Websites that are burdened with too much text or too many images without consistency in size and color scheme can immediately lead to an exit response.

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Websites Design Practice Widget 250

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. This is an adaptation of the article “ Nine Valuable Marketing Lessons From a Nonprofit – Charitywater.org ” written for the KISSmetrics blog by Chloe Gray. With that in mind, here are nine marketing lessons other nonprofits can take away from charity: water. We want our donors to be advocates.

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Charity Lesson Marketing Digital 128

Nonprofits Source

NOVEMBER 3, 2017

The time has finally come to demystify Search Engine Optimization ( SEO) for nonprofits. Why nonprofits should be investing in SEO. The top 13 on page SEO factors for content marketing. Chapter 2: Nonprofit Marketing Strategy. Chapter 4: SEO For Nonprofits. Why SEO For Nonprofits Is Important To Online Growth.

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Beginner Digital Marketing Guide 91

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? Craft good headlines.

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Social Media Headline Media Social 101

EveryAction

SEPTEMBER 20, 2016

To help boost engagement rates, Amy suggests using rich media like graphics and video, asking questions, and creating content that's just begging to be shared. When talking about growing awareness, remember that what you're actually trying to achieve is getting eyes on your content, aka a high total reach or total number of impressions.

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Metrics Social Media Measure Media 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Measure Networked Nonprofit. ” For one of the sessions, we focused on a methodology of how to make sense of data from Facebook Insights to improve the relevance of content and engagement activities. .” The art of writing good teaser headlines is critical to getting more interaction.

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Facebook Change Profile Impact 112

Connection Cafe

JUNE 22, 2015

What is a Content Model? Content Modeling is a hot topic in the Information Architecture community these days. A content model is a document defining the structure of each content type within a CMS , or Content Management System. Why do I need a Content Model? Content Model Success Story.

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Model Content Minneapolis Structure 20

The Fundraising Authority

MAY 8, 2021

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. Google’s Ad Grant Program is one of the best resources out there for nonprofit organizations. Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages).

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Grant Google Search Application 152

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news. The changes have also prompted nonprofits to reevaluate their digital strategies and make changes in strategies and tactics. Others, Linkedin.

Facebook 76

Facebook Digital Strategy Social Media 76

Get Fully Funded

MARCH 14, 2022

If you want to go with WordPress, hire someone who understands your vision and has experience with websites for small nonprofits. For example, if your nonprofit is the Equine Rescue and Rehab Farm of South East Tennessee, don’t get errfset.org. Nonprofit websites typically have a welcoming feel. Any of these platforms will do.

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Profit Websites Build Work 124

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. Although a subject line seems small when compared to the rest of the email’s content, this one line is the first impression that you have on your readers. If readers open the email, the headline will make a large difference in whether they read the entire email or not.

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email Marketing Headline Ratio 28

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Remember your goal is persuading consumers. Helping real people should be the star.

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Lesson Fundraising Digital Test 59

Tech Soup

JANUARY 19, 2017

Recruit volunteers as email testers to get ongoing feedback on the layout, font size, embedded images, links, and the user experience once someone clicks on a link. Focus on Engaging, Personalized Content in Email. The key to success with email messaging is relevant content and list segmentation. Embrace Automation.

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Digital Marketing Game Headline 36

NonProfit Hub

JULY 17, 2017

If you’re one of those nonprofits, you’re likely on a tight budget so you can use the most funds possible to achieve your organization’s goals. Whether you want to quickly create professional images or design an entire website, there’s a template for that. There are more than 1.5 Google Docs. WordPress Themes.

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Marketing Resource Doc Strategy 38

NonProfit Hub

DECEMBER 5, 2014

Nonprofits have a habit of dropping the ball on their call-to-action landing pages. In other words, don’t save all of your engaging content for your home page. Include an eye-catching image, interesting headline, details on how this particular form of involvement helps and then the form. And that’s wrong. But it works.

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Causes People Slides Online 52

Connection Cafe

APRIL 2, 2014

Note: This is the tenth in a series of posts about the Nonprofit Web Design Process. Defining styles for different elements of the website including headlines, links, buttons, photos, form fields, promo items, etc. We like to post the final images online so the team can see how the pages will look in the context of a web browser.

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Design Process Web Photography 34

Judi Sohn

JUNE 1, 2009

Way more folks subscribe to C3’s content via email as compared to Facebook, Twitter and RSS feeds combined. Go back to nested tables (but not too many…you have to keep the code light and not get bounced as spam if there’s not enough content vs. code) and only use inline CSS styles. images/location).

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email Test Template Convio 100

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

As you start to think about how your organization will tell your story this season we enlisted the advice of Vanessa Chase Lockshin, the creator of The Storytelling Nonprofit , to show us how we can stretch our storytelling muscles and get ready for year end! Your landing page copy and images need to be consistent with your ask.

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Storytelling Fundraising Calendar Map 46

Tech Soup

APRIL 14, 2015

One of the most effective ways to gain exposure for a nonprofit is by appearing at the top of online search results. Write content that uses the words people are likely to use when they search for your mission or service. Use those words in your content. You also need a headline that is similar to the page title.

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Search Websites Tips Headline 36

Care2

MARCH 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Remember, content is still king.

Social Media 38

Social Media Content Practice Web 38

See3

OCTOBER 3, 2014

As we often tell our video clients, nonprofits are ultimately competing against cat videos for their audience’s attention. This means that nonprofit videos need to be entertaining – not just informative. Upworthy headlines are a good source of inspiration.) Take advantage of the nonprofit annotations on YouTube.

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YouTube Free Headline Search 40

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. For example, you could identify the headline, image, and promo text as parts of your page you'd like to improve, and try out three different versions of each one.

Websites 38

Websites Headline Strategy Test 38

Care2

AUGUST 22, 2013

Not to worry, here are some tips that Avi Kaplan and I of Rad Campaign compiled to help nonprofits rock your online presence. Plan for any additional staff and budget needed for technology, design, content, online advertising, and other implementation costs for the year. How you will reach your target audiences?

Online 71

Online Tips Calendar Test 71

NonProfit Hub

JANUARY 29, 2016

Your nonprofit doesn’t have to be dubbed an “Influencer” on LinkedIn (a coveted invitation-only title) in order to build online influence. But since all LinkedIn members have access to the platform, it’s important to share high-quality content that differentiates yourself from the rest. Create attractive content.

Platform 28

Platform Tips Linkedin Headline 28

NonProfit Hub

NOVEMBER 1, 2016

Let’s look at a couple of experiments we conducted with nonprofit organizations to help re-order the conversation in order to create a more logical flow, and increase conversions. They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site.

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Conversation Create Donation Headline 28

Neon CRM

JUNE 6, 2023

It’s easy to overlook the value of blogging for your nonprofit when you work for hours or days on a post only to get a handful of views. But the thing about blogging is that it’s not just a single piece of content. You include images of Ruby as well as a video from the news clip when she was rescued.

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Content Ideas Summary Metrics 52

Connection Cafe

DECEMBER 1, 2017

When visitors reach your landing page there are certain things they must see in order to be prompted to give you their email address: The headline on your landing page should match the ad or post it’s linked to, otherwise people will be confused as to why they’ve reached that page in the first place. Keep them short.

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email Build Guide Social Media 29

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. But what about all the other ways visitors can engage with your nonprofit online? Mention your nonprofit. Website Actions.

Build 36

Build Online Donor Newsletter 36

Pamela Grow

DECEMBER 14, 2023

With the all-important year-end giving season here, nonprofit professionals like you are busy developing the right messaging that will drive donations. Compare the following nonprofit year-end fundraising appeals: Our year-end fundraising campaign is right around the corner. Include images of people. Understand your audience.

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Tips Storytelling Images Camera 59

Nonprofits Source

JANUARY 23, 2023

Among a sea of nonprofits, today’s organizations need to do everything they can to squeeze more out of their marketing budgets. Google recognizes the power of search engine marketing and shares free access to its paid marketing platform with eligible nonprofits. Without further ado, let’s dive in! What Are Google Ad Grants?

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Grant Google Guide Nonprofit 52

Nonprofit Tech for Good

NOVEMBER 7, 2020

Now more than ever, nonprofits need to share stories of how they’re making the world better. A number of nonprofits are already doing an incredible job of this—and you can easily follow their lead. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes.

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Channel Sierra Leone Story Digital 247

Whole Whale

MARCH 28, 2023

Artificial Intelligence (AI) has taken the world by storm, but as nonprofit professionals, we cannot sit by watching the world evolve without us. AI is becoming the ultimate nonprofit personal assistant. What Are Some “Do’s” When It Comes To Using AI At A Nonprofit? Is AI content from GPT tools detectable?

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FAQ Language Model Nonprofit 52