Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” Despite the difficulty of working measurement in a generic way, the output from sessions was quite valuable. Elizabeth R.

Measure 101

Measure Social Media Foundation Reflection 101

Saleforce Nonprofit

JULY 22, 2021

Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. Moreover, funders, evaluators, and program managers can have different goals related to programs’ implementations. How rigorous or complex should the analysis of impact data be?

Impact 120

Impact Management Organization Evaluation 120

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

Measure 99

Measure Track Model Seattle 99

Association Analytics

FEBRUARY 14, 2022

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. Evaluate Your Opportunity Costs. Describe what you plan to improve and outline how you plan to measure it.

Analytics 169

Analytics Language Associations Case Study 169

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

Forum One

DECEMBER 5, 2023

Forum One collaborated with the NYU Langone School of Public Health to create the Congressional District Health Dashboard, providing data on 36 metrics for all 435 U.S. This project received national media attention and was built using a headless architecture with a Contentful back-end, React front-end, and interactive maps with Carto.

Award 72

Award Museum Arts Culture 72

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Set Program Goals & Metrics.

Measure 50

Measure Impact Program San Francisco 50

sgEngage

JUNE 9, 2023

Table of Contents Grant Lifecycle Who Handles Grant Management for Grantmaking Organizations? Pre-Award Stage Generating Grant Guidelines Developing grant guidelines requires creating a comprehensive outline of the grant’s objectives, eligibility requirements, application procedure, and evaluation metrics.

Grant 52

Grant Management Award Evaluation 52

Forum One

OCTOBER 17, 2023

City Health Dashboard NYU’s Langone Health’s Department of Population Health developed the City Health Dashboard to share and compare data on 37 measures of public health across more than 500 U.S. Similarly, such an approach can sharpen focus on features or content that support specific strategic goals.

Product 88

Product Develop Impact Case Study 88

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

.orgSource

MARCH 6, 2023

Perhaps it’s content that’s missing the mark. You need to constantly evaluate the data and analyze progress. ENA brings objectivity to the process by using the net promoter score as a tool to measure success. Is technology tying your audience in knots? Maybe stale programming is stopping the love?

Associations 221

Associations Leadership Question Wisconsin 221

Candid

JANUARY 30, 2023

Before beginning a full rebrand, it’s worth evaluating why your nonprofit is considering this in the first place. Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. Professional support.

Nonprofit 119

Nonprofit Audience Library Research 119

Get Fully Funded

MAY 9, 2022

How are you measuring your success? What can you do to improve the metrics that matter? Create SMART goals for your marketing activities so you know where you are going and what you need to measure. Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan.

Marketing 69

Marketing Guide Metrics Nonprofit 69

Wild Apricot

DECEMBER 21, 2017

Sales Ops: Table of Contents. Sales Ops Metrics & KPIs. Performance Metrics Analyses. Evaluation of Sales Team Training Needs. Selection of Key Sales Metrics to Adopt. Content Sharing and Management. Content and knowledge base management. Management of knowledge base and content assets.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . The Classy team created engaging content that Collaborative participants could use in their professional lives. Make Your Content Accessible to Varying Audiences. How to Measure Success. Experience Our Nonprofit Event On-Demand.

Virtual 105

Virtual Professional Marketing Fundraising 105

sgEngage

JANUARY 30, 2024

Developing personalized messaging for different segments Use targeted AI prompts to help develop content that specifically appeals to different groups. Anticipate donors’ future behavior As mentioned, AI solutions can evaluate historical donor data to help predict donors’ future behaviors.

Tools 90

Tools Donor Fundraising Survey 90

ASU Lodestar Center

DECEMBER 29, 2020

As your enterprise is founded and starts to grow, you’ll need to be able to measure your success. For a social enterprise, this is twofold: measuring the money, and measuring the social impact. To measure profits, using traditional bookkeeping and financial metrics will be acceptable. Mary’s University in Maryland.

Issue 52

Issue Community Create Help 52

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., This allows you to successfully test and evaluate your personalization strategies and tactics.

Personal 102

Personal Test Demographics Analytics 102

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Candid

APRIL 13, 2021

With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into donations. In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. A conversion is any measurable action that a visitor takes on your website.

Grant 98

Grant Google Problem Analytics 98

NTEN

APRIL 16, 2009

With more than ten years of experience under our collective belts, the best practices for evaluating email marketing campaigns are well established, but nonprofits continue to underutilize ways to measure and evaluate the success of these campaigns. You can divide the key metrics into offensive and defensive variables.

Metrics 53

Metrics email Campaign Rate 53

sgEngage

JULY 20, 2021

Can you talk about how Blackbaud measures the success of their goals? These will be critical metrics for us to gauge our performance. These metrics, that include D&I data, help investors evaluate companies based upon criteria broader than just mere numbers.

Government 98

Government Social Blackbaud Companies 98

Greater Giving

MAY 25, 2022

For each of these recommendations, remember that while it’s essential to be decisive in your physical and digital marketing strategies , it’s just as important to consider your options, evaluate your existing plans, and be thoughtful about any changes in your approach. Let’s jump in! Prepare ahead of time. Communication preferences.

ROI 81

ROI Marketing Strategy Sponsor 81

Whole Whale

SEPTEMBER 8, 2023

Immediacy and response are key, even as short-form content proliferates. Evaluate telethons and phone banks – what makes people donate on the spot? Key Takeaway #5: Measure Participation Ogilvy had a client who was launching expensive prestige advertising campaigns that received lots of industry acclaim and creative awards.

Lesson 59

Lesson Fundraising Digital Test 59

Bloomerang

MAY 31, 2022

Evaluate your current fundraising strategy. If you don’t have a formal strategy, evaluate the strengths and weaknesses of your individual fundraising efforts and campaigns. Also, review your fundraising metrics and data from previous campaigns. These indicators measure the prospect’s propensity to give to your organization.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

Tech Soup

OCTOBER 12, 2017

We'll help you build a social media strategy, including how to select platforms that work with different types of library content to create brand awareness, increase traffic, and meet community goals. On October 24, join us to learn how libraries can effectively use social media tools, even with limited staff and time.

Library 80

Library Social Media Media Social 80

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2011

Yesterday, I blogged about the &# Valid Metrics Framework &# from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. . Source: HBR = Branding in a Digital Age.

Measure 103

Measure Storytelling Metrics Phase 103

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

I now spend more of my time evaluating communications and digital projects so, I read with interest Lean Analytics , the book in the Lean Start up series on measuring what matters. Upworthy was another example mentioned as a hypothesis tested by the MoveOn team to see what social issue content could go viral.

San Francisco 104

San Francisco Organization Kiva Metrics 104

Nonprofits Source

JUNE 22, 2017

Or, are you throwing a ton of content on the web hoping someone will find it? Sometimes it’s best to take a step back and evaluate if you’re doing everything possible to get your message heard. Here’s how I did it: First, I began by publishing a blog post with a content offer that was relevant to the article.

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

MAY 18, 2007

Stephen Downes summarized my post on Social Media Metrics and Measuring Blog Outcomes and added some commentary. My post wasa riff on evaluating the effectiveness of blogs, and in particular, a set of metrics from Avinash Kaushik: "Raw Author Contribution (posts and words in post). It's like measuring 'friendship'.

Metrics 50

Metrics Technorati Measure Reflection 50

Amy Sample Ward

AUGUST 18, 2009

Just as the content distributed and conversations participated in are integrated into many different aspects of your organization’s work, so should the knowledge, access and responsibility to participate be integrated across your staff. Evaluate your goals and objectives, as an organization. Goals & Objectives.

Social Media 190

Social Media Strategy Media Social 190

Association Analytics

JUNE 2, 2021

When we refer to products here, we are talking about products, services and content. Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Those traditional metrics are a good starting point, but often do not tell the whole story.

Product 282

Product Associations Measure Analysis 282

AccelEvents

AUGUST 10, 2020

The post-event survey is one of the most effective tools available for measuring attendee experience and gaining valuable insights into your virtual event as a whole. Focus on the event technology and event platform used, the virtual attendee experience, and the event content. Ask a general question first. Ask NPS questions early.

Survey 98

Survey Virtual Question Sponsor 98

DNL OmniMedia

JUNE 8, 2023

The most important step to complete before getting started is to evaluate your organization’s needs. Before you settle on a solution, you’ll need to consider what type of events your team is likely to plan and if the apps you’re evaluating can accommodate the specific needs of each event. Understand your event’s needs.

Management 52

Management Registration Integration Platform 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. Example of A/B Testing Results. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! .

Campaign 98

Campaign Effective Fundraising Nonprofit 98