Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. These can be quarterly or annual goals. Integrating Marketing Channels .

Digital 75

Digital Marketing Donor Channel 75

Nonprofit Tech for Good

JANUARY 20, 2023

By Jessica Fox , Content Manager at Eventgroove – a one-stop platform for virtual, hybrid, and in-person events that offers event management, online fundraising, ticketing, and online storefronts for print and digital merchandise. Here’s how your nonprofit can do the same: 1) Identify your goals. 2) Brainstorm.

Fundraising 347

Fundraising Nonprofit Ideas Virtual 347

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Track Your Demographics. Use Multiple Views. Enable Site Search.

Analytics 100

Analytics Google Digital Marketing 100

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Or, are you throwing a ton of content on the web hoping someone will find it? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Ready to get started?

Digital 111

Digital Marketing Guide Chapter 111

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences.

Personal 101

Personal Test Demographics Analytics 101

Nonprofit Tech for Good

MAY 8, 2019

By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? The environment is always changing.

Online 241

Online Hunger Metrics Drupal 241

.orgSource

FEBRUARY 5, 2024

It is the product of ongoing research to prepare our clients for success in digital markets. Boards that are professionally, demographically, and ideologically diverse are more likely to be open to risk tolerance. observed that being a reactive leader is untenable in the digital era. CEOs need to be change agents.

Associations 221

Associations Jordan Environment Model 221

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. In this guide, we’ll explore the basics of donor acquisition and some nonprofit digital marketing best practices for finding new donors. Engage new donors from the start with compelling digital marketing. Let’s get started! Learn More!

Fund 52

Fund Donor Strategy Search 52

Qgiv

JUNE 10, 2022

The short answer: Digital advertising and marketing. The long(er) answer : You’ll need a comprehensive digital marketing strategy to create and publicize successful virtual fundraising events. What is Digital Marketing? Digital marketing is one of the fastest growing types of marketing. Why Do You Need It?

Digital 52

Digital Marketing Online Fundraising 52

TechImpact

JUNE 18, 2014

While it’s true social media’s an important component of a successful content marketing strategy, we’re here today to clear up a few misconceptions about the various social networks, and the impact they have on your nonprofit. Each platform has a unique audience, a different set of dedicated users, and has different types of content go viral.

Social Media 177

Social Media Media Social Demographics 177

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter.

Linkedin 362

Linkedin Practice Social Media Sponsor 362

See3

APRIL 9, 2024

Each persona has demographic information that helps make them real for the viewer, including things like age, race, gender and even a name. By putting together a comprehensive profile of your audience, your nonprofit is better able to create personalized content that speaks to your audience and drives them to action.

Audience 52

Audience Story Chapter Hawaii 52

Forum One

JANUARY 19, 2023

It serves as the digital face of your organization and is the main source of knowledge about the programs and issues you work on. It is perhaps the most important asset to further your mission and accomplish your organizational goals, so when it’s time to undertake a redesign, planning is of the utmost importance.

Websites 61

Websites Change Management Digital Government 61

sgEngage

JANUARY 26, 2024

You can then set up a meeting with your prospective partner to discuss their values, audience demographic, and whether they’re a good fit for your organization (and vice versa). The key is to think through how your corporate partner can amplify your awareness campaign while your nonprofit helps them achieve their goals, too.

Awareness 70

Awareness Campaign Business Collaboration 70

Forum One

MAY 12, 2021

When incorporated within a larger content strategy, an effective digital personalization strategy can result in tangible, increased user engagement. Forum One is currently developing such a tool to empower content administrators to better shape the content that their audiences need, and in turn, increase the value of their websites.

Open Source 73

Open Source Personal Websites Open 73

.orgSource

JANUARY 22, 2024

Here on earth, empathy, or the ability to stand in someone else’s shoes, is equally valuable, and becoming more precious the further we move into the digital era. Recently, I’ve been writing about the importance of emotional intelligence for associations, particularly in their digital initiatives.

Life 221

Life Digital Data Skills 221

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

AccelEvents

JULY 23, 2021

Especially in the increasingly digital world, live events and in-person events offer networking, grow social connections, and fuel community. . Map Out Event Marketing Goals and Event Plan. You should have a primary event goal (or two) for every event your brand hosts. This way, your marketing plan is directed at that goal.

Marketing 119

Marketing Strategy Guide Sponsor 119

AccelEvents

JULY 7, 2021

Whether your goals are to nurture business relationships or generate brand awareness, events can be a powerful tool. Not only are events a significant driver for growing content, building brand awareness, and encouraging potential customer engagement, but they also bring more leads to your doorstep. . Leverage content.

Marketing 97

Marketing Virtual Awareness Platform 97

Qgiv

JANUARY 8, 2024

Through specific prompts, nonprofits are using ChatGPT for content creation in a variety of ways, including writing fundraising appeals, donor thank-yous and thank-you receipts, and creating resources for volunteers and P2P participants. For example, ChatGPT is easy to learn and use.

Trend 52

Trend Raise Tools Tips 52

Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. Think of it like exercise – using social media with intention and purpose daily will get you better results than haphazardly throwing up some content once per week.

Money 279

Money Raise Donation Ideas 279

sgEngage

JULY 18, 2023

A few ideas on how to use Threads include: GivingTuesday or Peer-to-Peer campaigns: Set your goal, create a hashtag, and give regular updates to build hype around your campaign. The same followers who have devoured your visual content on Instagram may not be as likely to engage on a text-based platform like Threads.

Hype 71

Hype Fundraising Social Media Platform 71

AccelEvents

SEPTEMBER 1, 2021

For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs. Other event budgeting tips to consider: Ask if the marketing materials can be used for another upcoming event or as evergreen content.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Forum One

SEPTEMBER 7, 2021

Your foundation’s website is the entry point for the majority of your audiences, and so ensuring that all parts of your digital strategy and digital ecosystem are connected to it is of utmost importance. Today’s best digital experiences are not one-size-fits-all solutions; they are customized experiences for your key target audiences.

Websites 58

Websites Strategy Change Management Digital 58

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Remember your goal is persuading consumers. Apply those lessons to general advertising. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

Whole Whale

JANUARY 27, 2023

Your nonprofit can join the conversation by answering questions relevant to your mission or content priority areas and build a following over time through thoughtful responses and participation/interaction on topics related to your nonprofit’s mission.

Awareness 52

Awareness Question Ideas Strategy 52

AccelEvents

JUNE 24, 2021

With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . Table of Contents. **. Attendees came together in a physical location to consume event content while networking with other attendees and exhibitors. The Shift in Events.

Guide 93

Guide Virtual Registration Platform 93

ASU Lodestar Center

JUNE 1, 2022

The International Society for Third Sector Research published a recent paper that summarizes why nonprofit leaders must use technology to connect with stakeholders in the emerging digital, civil society. In digital communication, an individual can reach a much broader audience. In-house AI expertise.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

sgEngage

APRIL 26, 2023

What digital disruptor will cause organizations to change how they do business? Esports and livestreaming You would be hard pressed to find an organization that did not want to attract a younger donor base, as most organizations rely heavily on aging demographics, such as Boomers and Matures.

Platform 71

Platform Charity Trend Badge 71

Forum One

MARCH 18, 2021

Mobile-first can mean different things to different people: for developers, it may mean writing code for smaller viewports first with the goal of creating cleaner code; while for designers, it may mean starting with mobile designs with the goal of prioritizing its user experience. How to determine your mobile-first level of effort.

Mobile 49

Mobile Indonesia Pakistan Nigeria 49

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. Goals + strategies.

America 105

America Digital Audience Channel 105

DipJar

JUNE 20, 2023

Your organization advances its goals while members receive exclusive benefits in thanks for their help—everyone wins! Here are some factors to consider when structuring your membership program: Your organization’s goals. Are they physical, digital, event-based, or a combination? What is a nonprofit membership program?

FAQ 52

FAQ Program Guide Arkansas 52

AccelEvents

MARCH 4, 2021

Because of this, for your event to truly succeed, you will need to do more than create content that the audience passively consumes while sitting in front of a computer monitor. Before you delve too deeply into the event planning process, you need to understand your goals and objectives. They become a part of the content.

Virtual 98

Virtual Experiment Create Poll 98

Media Cause

OCTOBER 14, 2022

Programmatic ads use analytics and machine learning to find the people who fit into your target audience as they browse a variety of content online (e.g., If you work in the health space, you can reach people browsing content about relevant conditions. Demographic targeting: Targeting by age, gender, or household income.

Audio 52

Audio Search Audience Websites 52

NonProfit Hub

AUGUST 26, 2021

Are you helping a specific demographic? To avoid that outcome and to engage your audience, your message and content should be clear. But it’s important to note that the goal should be to touch on all these points to optimize your website, not simply rank well for a couple keywords. Are you offering something unique?

Organization 81

Organization Nonprofit Websites Search 81

Whole Whale

SEPTEMBER 22, 2020

Content lockers. These are email sign-up form boxes that block further content on a page until someone offers their email to unlock it. This locked content might be a download PDF ,or just the rest of the article. These call-to-action boxes break up written content with a clear and relevant email request. In-line CTAs.

Ideas 98

Ideas Donor Work Online 98

NonProfit Hub

JANUARY 28, 2021

a well-established digital marketing automation platform ? For a nonprofit organization, the primary goal for sending an email is to grab donors’ attention, and if that’s true for you, too, segmenting should be the first thing you should work upon. Segment audience based on their area of interest and draft personalized content.

email 84

email Marketing Spam Rate 84