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Actionable Insights Hidden In Your Acquisition Results

Kindful

At the conclusion of every acquisition campaign , you should do a thorough review of the campaign’s results. The good news is, if you know where to look, there are actionable insights hidden in your acquisition results. Metric 2: Response Rate. The second metric that I review is the campaign’s Response Rate.

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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. Unsubscribe rates did not change much. In fact, they actually declined a bit which means fewer people unsubscribed compared to the previous year.

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Qgiv’s Generational Giving Study and Giving USA’s “Giving by Generation”: A Comparison

Qgiv

In this blog post, we’ll compare the results of the two studies to determine the perfect way to reach out to your donors regardless of which generation they belong to. More than half of Millennial respondents rated themselves as being motivated to respond to a direct mail appeal.

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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. If you’re using Blackbaud NetCommunity , the Content Comparison part will run the test for you. Winning is defined as the content with the best click-through and conversion rates.

Rate 134
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Is Your Nonprofit Half Way to Your 2020 Fundraising Goal$?

Nonprofit Tech for Good

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Let’s check out what to consider when measuring your results. Once you’ve done a side-by-side comparison of the first half of the year, it’s time to look to the future. 3) Past Trends.

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Who is sharing nonprofit demographic data with Candid? 

Candid

i We anticipate a steady increase in organizations sharing demographic information as a result of our recently launched Demographics via Candid campaign. In the chart below, we compared sharing rates by different staffing levels and demographic categories, including race/ethnicity, gender, sexual orientation, and disability status.

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5 Web Reports Every Nonprofit Should Know

NetWits

The knowledge one can gleam from this tool is practically endless–and the resulting testing and site modifications one can make, even more so. Google Analytics dashboard provides an overview of website traffic; including visits, pageviews, pageviews per visit, bounce rate, average time spent on site, and percentage of new visits.

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