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Google Analytics and Benchmarks: HAWK

M+R

So here’s your action item: If your organization hasn’t already, save any existing UA data before this date for historical tracking! You may also want to discuss which KPIs are important for your organization to track year over year and save any relevant data so you can continue to compare those KPIs to historical performance.

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Level Up Your Marketing with Analytics

Association Analytics

How are you tracking success? Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation. Online Tracking. Let’s use email as an example.

Analytics 169
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Raise the Board’s Financial IQ

.orgSource

When directors understand their role in stewarding and growing resources, keeping track of that progress becomes a lot more interesting. Developing a consistent format that allows for easy comparison across months and years. Yes, you can get people to put down their phones and pay attention. Eliminating unnecessary details.

Raise 419
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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics.

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Major Gift Metrics: What You Need to Know

DNL OmniMedia

At DNL OmniMedia, we work with nonprofits just like yours to position their nonprofit tech solutions for effective fundraising data tracking. Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully.

Metrics 52
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Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. Begin with the End in Mind: What’s Your Desired Outcome?

ROI 67
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Here’s How Each Member of Your Nonprofit Staff Fuels Fundraising Success

Classy

Members of this team review fundraising metrics , such as: Which recurring donors have upcoming credit card expirations, in order to stay ahead of lapsed recurring gifts. They may also receive payout reports or other data from different teams to incorporate and track within a database.