Connection Cafe

JULY 18, 2011

If you’re not yet familiar with Google Analytics, it’s a free tool from. In its default state, Google Analytics tracks all activity on your website. Their usage patterns are likely very different from those of your constituents, and you’re looking to track constituent engagement, not employee engagement.

Analytics 48

Analytics Google Profile Metrics 48

Bloomerang

APRIL 12, 2022

You may have heard this software referred to by a few different names, including donor management software, nonprofit CRM , donor database, donor software, and donor tracking software. Similar to the engagement meter, a generosity score also provides an at-a-glance view of an important supporter metric. Fundraising metrics.

Software 97

Software Management Donor Guide 97

DNL OmniMedia

DECEMBER 13, 2021

We’ve created this guide to nonprofit CRM options, through which you’ll review the basics of CRM software and a side-by-side comparison of the top solutions through the following points: Overview of CRM for Nonprofits. Nonprofit CRM Comparison: Top 7 Solutions. Nonprofit CRM Comparison: Top 7 Solutions.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Media Cause

FEBRUARY 12, 2024

Social platforms are included in Google Analytics traffic sources. Since social media plays a big role in driving traffic for organizations, Google Analytics treats it as a separate and distinct entity. Is TikTok or Instagram a true search engine in comparison to Google? The way that people search is fundamentally evolving.

Search 59

Search Alternative Social Social Media 59

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

Analytics 37

Analytics Design Research Process 37

Achieve

JANUARY 15, 2020

Feature Google Analytics tracking. Google Analytics allows you to view your site’s performance and understand where the traffic is coming from. Leverage a CMS that has embedded Google Analytics functionality so you can track metrics like site visits, bounce rates, and more. Event comparison.

Associations 52

Associations Database Integration Software 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

One participant on my Facebook page, Maggie Leifer McGary discovered this as well about her nonprofit's fan page (check out her case study ) While it is possible to go back and download an export of daily metrics from the Facebook insights tool from the beginning, it can be a huge pain. There are some new third party analytic tools.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Rather than download a spreadsheet of the most important data points for a month from Facebook Insights (the Facebook page analytics tool which was recently upgraded ) and comparing it against content, engagement, and outreach strategies, administrators glance at the summary insights on their page and draw subjective conclusions. Page Views.

Social Media 99

Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2008

In a recent post , I mentioned that Jeremiah Owyang pointed out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be an analytics tools to measure this. I went looking for stop gaps from Brian Solis's awesome list.

Comparison 50

Comparison Analysis Aggregator Twitter 50

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Nonprofit Social Media 52

Connection Cafe

MAY 22, 2013

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. Define your key metrics – Do you want to increase form conversion rates, or increase average gift size, increase the number of people signing up for sustaining gifts, or some other factor?

Technique 44

Technique Analytics Google Test 44

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

The holy grail metrics is missing? Velocity and fluence and it's darn hard to track those. As Jeremiah Owyang points out that "Retweet" (sharing a link or tweet from one of your followers with your followers) is a social gesture indicating endorsement of an idea and predicts that there will be analytics tools to measure this.

Donation 50

Donation Tanzania Organization Stats 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

ROI 50

ROI Social Media Slides NTEN 50

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

to care a whole lot about how many hits they got in comparison to similar (or different) organizations. How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? And, I actually hope that doesn’t change. Why bother having a web site at all?

Stats 100

Stats Web Statistics NTEN 100

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? It also involves careful analysis and upkeep of your donors’ data.

Donor 52

Donor Management Guide Retention 52

Nonprofits Source

JANUARY 23, 2023

Track marketing performance. Google provides Ad Grant participants with free access to Google Analytics. Google also uses a metric called ‘Quality Score’ to measure the effectiveness of different keywords, and each of your keywords must have a minimum Quality Score of 3. Set up valid conversion tracking.

Grant 52

Grant Google Guide Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

EveryAction

AUGUST 17, 2016

Use your software’s data and analytics to understand how your donors arrive at their decisions to donate - that way, you can strategically encourage additional gifts by putting “signs” along that journey and make giving convenient. Most CRM software will allow you to run standard reports that measure typical email metrics: opens, clicks, etc.

Software 100

Software Donor Management Template 100

Connection Cafe

AUGUST 21, 2014

Carla: We also integrated Google Analytics more deeply to allow us to better understand the needs of our users, set better goals for our traffic , and have more control in tracking those metrics. Carla: We measured our website, especially before and after the launch, comparing the metrics with different traffic tools.

Conservancy 52

Conservancy Design New York City Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2011

Many customer relationship management systems, for example, like Salesforce and Raiser’s Edge , include dashboards to make it easier for the development staff to track fundraising activities, donations, and other performance measures. Google Analytics , with its robust dashboard system displaying key web site metrics, is another example.

Indianapolis 102

Indianapolis Museum Nonprofit Denver 102

The Modern Nonprofit

FEBRUARY 20, 2024

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. Sign up for a Google Analytics account and install the tracking code on your website to start collecting data.

Websites 59

Websites Guide Impact Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Audience Growth (content consumption ???

Reflection 50

Reflection Measure Technorati Metrics 50

Tech Soup

MAY 24, 2011

Comparing Open Source Content Management Systems This is an excerpt from the 60-page independent Idealware report that provides a summary of what open source content management systems are, what features are often useful to nonprofits, and a detailed comparison of WordPress, Joomla, Drupal, and Plone. Week 5: Metrics and Analytics.

Websites 48

Websites Open Source Library Analytics 48

Get Fully Funded

JULY 23, 2023

Twitter: At 330 million users per month, Twitter feels like a fading platform in comparison to the others. Learn about analytics so you can track your progress. Analyzing Results on Your Social Media Platforms A huge benefit of social media is the ability to see your metrics in black and white.

Social Media 98

Social Media Media Strategy Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Many of the techniques required to develop new socio–economic metrics drawing on social data are being pioneered by international development agencies, with citizen–led initiatives playing a pivotal role. Evidence drawn from social media becomes useful and far more powerful when matched with other data sources.

Policy 103

Policy Social Media International News 103