Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). Photo Credit: Tristan Hanson.

Video 139

Video Communication Strategy Stats 139

EveryAction

APRIL 5, 2023

So how do you communicate the time and work needed to usher in the best approach to change? Help the board understand the operational benefit a change in technology can bring to fundraising, marketing, communications, public relations, HR, IT, and more. Focus on improving your operations. How will your organization get there?

Technology 186

Technology Change Analysis Tech 186

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. Notes and Resources. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business.

ROI 103

ROI Social Media Media Social 103

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Our partnerships and current communication streams aren’t ones that would easily get the attention of or shared by that group of middle and high school students.

ROI 135

ROI Case Study Metrics Student 135

Nimble AMS

FEBRUARY 15, 2024

With automated processes you can save staff time and enhance your ROI. Use automation tools to streamline membership communications, automate membership renewals, offer chatbots, remove human error from tax processing, and more. C areer advancement resources Does your association support your members throughout their careers?

Associations 147

Associations Missouri Measure Culture 147

Nonprofit Tech for Good

NOVEMBER 5, 2022

By Jennifer Wemhoff , Communications Manager at GolfStatus.org – the leading event management platform for golf fundraisers. Saving time, conserving financial resources, and finding efficiencies are still top of mind for busy nonprofit event organizers who often wear many hats.

Trend 331

Trend Fundraising Sponsor Registration 331

Nonprofit Tech for Good

APRIL 17, 2021

Next, consider these key stewardship best practices to level up your retention strategy: Onboarding & Goal-Setting: Host partner kick-off calls that include: 1) Goal-setting, 2) 30, 60 and 90-day+ expectations, 3) Measurement, communications and reporting plans. Redefine your asset portfolio based on your findings.

Help 269

Help Retention Tips Template 269

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. The numbers don’t lie!

email 52

email Rate ROI Social Media 52

sgEngage

APRIL 4, 2024

Here are three strategies your organization can use to build its capacity to plan for more resources—not fewer—to meet its mission. Analyzing your budget this way also allows you to understand the ROI of each program. Just because a program takes more from your budget than it gives doesn’t mean it needs to be cut.

Build 96

Build Strategy Fund ROI 96

Nonprofit Tech for Good

MARCH 13, 2013

Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit. This webinar will also touch upon mobile communications and fundraising and how it affects nonprofit’s use of social media.

Social Media 262

Social Media Media Free Strategy 262

sgEngage

MARCH 15, 2024

Without a clear understanding and representation of your outcomes, it can be hard to secure funding or make improvements to better serve your community. Inputs : The resources—financial and non-financial, human, and material—used to conduct an activity. There are three “results” categories producing data points that can be measured.

Measure 91

Measure Help Analysis Metrics 91

.orgSource

AUGUST 28, 2023

So how do you begin to tap this new resource? Jane Pearson,orgSource Vice President of Marketing and Communications, offers this guidance, “In the post-pandemic world, people crave connection. Make it Easy Once you’ve identified a prospect, make playing on your team an opportunity that’s easy, fun, and offers some kind of ROI.

YouTube 221

YouTube Industry Leadership Podcast 221

Nonprofits Source

MAY 15, 2024

This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience. Solicit feedback about your clients’ communication preferences and ask how they came across your business. Create training resources.

Map 52

Map Digital Business Marketing 52

Volunteer Hub

JULY 8, 2022

Creating and implementing a volunteer time off policy can provide much-needed support to the community, help develop skills for employees, and boost morale. According to an Employee Benefits Survey , conducted by Society for Human Resource Management (SHRM), only 26% of employers allow employees to take paid time off to volunteer.

Policy 86

Policy Benefit Volunteer Time 86

Nimble AMS

AUGUST 8, 2022

But according to the Community Brands 2022 Association Trends Study , only 39% of association professionals have one! While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak.

Policy 116

Policy Government Adopt Associations 116

Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). If all your tweets are marketing or fundraising focused, then your are hampering your ROI. Google, etc.

Social Media 277

Social Media Training Train Media 277

Beth's Blog: How Nonprofits Can Use Social Media

MAY 25, 2010

Is the contest in line with our organizational priorities demanding our time and resources? Does this competition complement our communications and fundraising activities for the year? Does the contest have potential for abusing our community’s trust or frustrating them with a platform that doesn’t work well?

Contest 98

Contest ROI Online Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. So, for example, making it possible for smaller organizations with fewer resources to use social media and still results. This week's theme is social media ROI.

ROI 78

ROI Social Media Metrics Conference 78

Kindful

JULY 8, 2021

To get better at understanding the trust cost of an event, you need to evaluate the event’s return on investment (ROI). . A simple formula to evaluate your event ROI is: . What publicity or communication issues are at stake? Net revenue = gross revenue – fundraising costs (direct and indirect). How can we reduce the burden?

Grant 104

Grant Money Strategy Evaluation 104

Volunteer Hub

MARCH 26, 2021

These benefits include saved time, money, and resources. Today’s volunteers need to be nurtured, communicated with, and recognized. VolunteerHub can help your volunteer center retain volunteers through effective personalized communication, ease of registration, and rewards and recognition. Return on Investment (ROI).

Volunteer 54

Volunteer San Diego Case Study ROI 54

Nonprofit Tech for Good

MAY 31, 2020

Although this has been a big hit to our traditional operations, it has granted us the opportunity to strengthen our communications work! Get the support you need from this list of resources to help nonprofits during the coronavirus (COVID-19) pandemic. How can you get an ROI in the digital literacy skills we are all developing?”.

Survey 337

Survey Virtual Nonprofit Sponsor 337

Nonprofit Tech for Good

OCTOBER 1, 2020

While a good deal of time and resources will be dedicated to this effort, certain aspects of donor retention can be made easy. Frequent communication is vital in cultivating donor relationships, especially with new supporters. To make your Giving Tuesday campaign garner maximum ROI, visit the Giving Tuesday Hub.

Retention 339

Retention Donor Gift Rate 339

Forum One

MARCH 12, 2024

AI is an impact multiplier for mission-driven organizations since nearly all already do a lot without enough resources. There are complex copyright and fair use issues, and new PR and crisis communications challenges. And is it so good that it will put me out of a job?)

Social Media 79

Social Media Images Video Media 79

Volunteer Hub

SEPTEMBER 11, 2023

This enables organizations to better understand their supporters, tailor their communications, and steward their relationships more effectively.

Integration 96

Integration Synchronous Blackbaud Module 96

The Modern Nonprofit

FEBRUARY 1, 2022

You also need to invest in quality technology to facilitate your communications, analyze your data and impact, and raise the funds and support necessary for your work. This will also help ensure that your nonprofit continues to get resourced. Focus on both short-term and long-term ROI. Invest in technology.

Business 105

Business ROI Nonprofit Profit 105

.orgSource

JULY 3, 2023

In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging. Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing. An Entrepreneurial Approach to Risk, Courage, and Transformation,” video was still a communications outlier.

Video 221

Video Communication Create Strategy 221

Association Analytics

FEBRUARY 14, 2022

As you decide which priority is the best and what deserves your resources right now, there are many things to consider – strategic alignment, ROI, organizational impact, level of complexity, time to implement, among others. Communicate to leadership and staff in their language. or “Do you want better productivity?”.

Analytics 169

Analytics Language Associations Case Study 169

Qgiv

NOVEMBER 30, 2021

Nonprofit organizations are being asked to do more with fewer resources, prompting us to look at our internal fundraising operations to see how to become more efficient with the resources we have. However, using data to complement those stories can communicate to savvy donors the impact of their investment in the organization.

Database 52

Database Donor Fundraising Nonprofit 52

Nonprofit Tech for Good

DECEMBER 13, 2010

For tools specifically, we use CoTweet to manage our Twitter communications and MBuzz for monitoring our social media mentions. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. What the best piece of advice you could offer nonprofits about social media, and online communications in general?

Social Media 205

Social Media Conservancy Interview Media 205

Qgiv

SEPTEMBER 12, 2023

The Sustainable Giving Report found that fundraisers are providing some additional communications to their recurring donors. Donor findings Donor communication and recognition preferences vary. Poor donor retention leads to more resources spent on capturing new donors, decreasing your ROI and affecting your bottom line.

Retention 52

Retention Donor Report Practice 52

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) At the end of the day, this kind of peer-to-peer connection is a helpful way to amplify your goal on a day saturated with communications! Segment your audience. Get in touch here!

Gift 207

Gift Consultant Audience email 207

Nonprofit Tech for Good

SEPTEMBER 18, 2016

That’s a wasted use of time and resources and that’s how many nonprofits are feeling these days about Facebook. The Next Big Thing in social media has no tangible ROI. The last Next Big Thing still has no tangible ROI. But ROI is minimal in the traditional sense.

Social Media 100

Social Media Media Social ROI 100

Nonprofit Tech for Good

NOVEMBER 15, 2019

With Blackbaud, it is easy to consolidate processes and communications so that you are maximizing both efficiency and effectiveness. Neon is a one-stop shop for communication and fundraising. It’s difficult to know the ROI numbers for any of the above platforms because ultimately your CRM’s effectiveness relies on how you use it.

Relationship 231

Relationship Software Management Pledge 231

Neon CRM

DECEMBER 14, 2023

It means that where your organization puts its time, energy, and resources is a direct expression of the things it values. The more accurate and insightful that executive directors and finance teams can be when predicting revenue, cost, and ROI, the better equipped their organization will be to sustain and grow its mission.

Analysis 52

Analysis Project Donor Retention 52

Nonprofit Tech for Good

NOVEMBER 21, 2010

Facebook has been a highly effective tool and is the strongest in communicating the message of the Pancreatic Cancer Action Network, but also allows people to connect and offer support to each other. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. Summary of ROI.

Cancer 217

Cancer Social Media Los Angeles Action 217

Whole Whale

JANUARY 26, 2022

Free: Resource on digital marketing funnel for nonprofits Free: content marketing for nonprofits Course: SEO and Content Creation for nonprofits. What’s also nice is that by understanding the data, you’ll be able to make the case for ROI of continued digital work (assuming it is working :).

Americorp 98

Americorp Training Train Digital 98

Nonprofit Tech for Good

JUNE 5, 2013

Topics include understanding how much time social and mobile media requires, how to track return on investment (ROI), and how to craft a social and mobile media policy for your nonprofit.

Mobile 124

Mobile Media Strategy Social Media 124