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The Death of the Open Metric (and other freak outs)

sgEngage

Mostly, I open lots of messages with which I don’t truly engage. In our current engagement tracking, we tend to rely very heavily on opens as confirmation our message was enjoyed and appreciated, but I think we all know that’s not really an accurate tracking mechanism. Impact of iOS 15 Update On Open Tracking.

Metrics 115
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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Plain Language Resources: Big Duck’s Plain Language for Nonprofits. Resource: How to Write a Nonprofit Impact Report. Resources: MailMunch , Opt-in Monster , 15 Ways to Grow Your Nonprofit Email List. to your unengaged subscribers: Added before 60 days + Have not opened any of your last 20 email campaigns.

Trend 308
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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

So, instead of pouring more resources into paid ads or buying lead lists, focus on engaging with your audience and adding value to their lives. Respond to comments and questions to show you are listening. Position your nonprofit as a trusted resource on social issues to establish authority. Authenticity builds trust.

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The End of Expertise and How Associations Must Adapt

The MatrixFiles

Members are asking for resources they can use to bring people together and enhance trust within their communities. Organizations are having to remind members that discourse should always be civil and open-minded. Consider: can you/should you offer tools and resources to help your members address trust issues with their stakeholders?

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Strategic Fundraising For Small Arts + Culture Nonprofits

Bloomerang

Small nonprofits face even more challenges when it comes to securing funding in comparison to larger organizations—from low donor retention rates to limited resources to an overall lack of unrestricted funding. The fundraising landscape changes quickly, so staying informed and being open to new methods and approaches will help secure success.

Arts 70
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Want To Be a Leader? Get to Know Yourself

.orgSource

The opportunity to share challenges, in confidence, with the brightest colleagues in the business is an invaluable resource. Be an Active Listener A group of advisors is an invaluable career resource. Silence that inner commentator whose chatter is louder than any voice in the room. Observe behavior. What’s your opinion?”

Awareness 221
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Be the Voice of Relevance—Make Mission, Vision, and Values Fit the Moment

.orgSource

Open Windows In July 2020,orgSource surveyed approximately 300 association executives. Forty percent did not see any long-term revisions to their product portfolio, and almost 60% believed membership patterns would revert to their pre-pandemic status, with many leaders commenting that their mission, vision, and values would not change.

Voice 221