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Marketing for Every Moment of the Student Engagement Lifecycle

Connection Cafe

Your work attracts new students, engages current students, and delights alumni and donors. Attracting Students. Potential students are excited and nervous all at once. As marketers, we’re always trying to stay on top of the latest trends—and college-age students are a discerning audience. Follow up with mail.

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How To Find Your Most Generous Donors

Bloomerang

There’s a fundraising story about Bill Gates receiving a telemarketing call from a young student alum asking fellow Harvard alumni to donate. Bill’s reply to the young student. When the student replied that “most people were giving $500” Bill replied, “Great, I’ll give that amount as well.” Leave a comment below.

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Unlocking The Power Of A Donor Thank You: Feeding America’s Approach

Bloomerang

Another example of engagement is when Feeding America asks its volunteers to sign cards to include in a new student backpack that a pantry is distributing. Direct mail had been Feeding America’s top revenue source, and while it continues to perform well, digital giving surpassed direct mail during the COVID-19 pandemic.

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I'll Comment for Food Donations, Ten Cents for Woman's Shelter, and Other Interesting Social Media Charity Trends

Beth's Blog: How Nonprofits Can Use Social Media

Tyson Foods has perfected a social media strategy that leverages blog comments for food donations as noted on the Fast Company blog , (part of its innovative giving series which included a profile of me !) Mizfit is donating a dime per comment to a local women's shelter. Go over there and comment right now!

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The FCC and Accessibility

Beneblog: Technology Meets Society

I'm much rather post something in a blog than go through a formal sending of a snail mail letter! Here are my comments on the big picture and a couple of their proposals. I'm also going to copy portions into the comments section of their specific posts. Specific comments on the proposed Clearinghouse.

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Reflections from #MFOM14: Email Marketing, Fundraising, and Visual Communications

NTEN

The last time I was in Baltimore was in 2007, with Amnesty International at their regional conference, attending as a bright-eyed student organizer trying to learn how to more effectively spread the good word of social justice and human rights (the story of how I got involved in nonprofit marketing!).

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ASU Lodestar Center Blog: American Humanics: An Elite Group

ASU Lodestar Center

But I think it fits the graduating class of American Humanics (AH) students, all 18 of them. The 18 students being recognized at the annual graduation celebration will have completed all requirements during the spring, summer, and fall semesters of 2011. Okay, okay — I stole this slogan from the U.S. Marine Corps. So, sue me!

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