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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

Social media is powerful because it leverages social influence – people trust information from those within their networks. This is also why campaigns that involve tagging friends and encouraging them to pass on the message are effective. Leverage social information and norms.

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New on SSIR: Give Permission to Peer Influence

Amy Sample Ward

. —– A new report from the team at Forrester came out last week: Tapping The Entire Online Peer Influence Pyramid. The evaluation and recognition of peer influence, something that is not only prevalent but inherent in social media, is something that help empower and sustain your communities AND increase your staff capacity.

Influence 114
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What to expect when you’re expecting to rebrand your nonprofit

Candid

Or maybe you’ve heard comments from a board member or supporter that elements of your brand no longer align with your current mission and values. Full-scale, extensive rebranding projects can carry expensive price tags. As a first step, consult your nonprofit’s budget and determine how much you can afford to invest in rebranding.

Nonprofit 119
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New on SSIR – Be Human: Temporary versus Permanent Networks

Amy Sample Ward

The tricky part about identifying a network as either temporary or permanent is that each individual defines his or her participation/contribution as temporary or permanent, and that definition mainly impacts only him or her. Individuals influence networks. And likewise with a personal side.

Network 140
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Join the surprise party for Beth Kanter!

Amy Sample Ward

We’re hoping to inspire 53 bloggers to publish a post today that shares how Beth has impacted his/her work and shares Beth’s birthday wish with his/her blog audience. (Of Publish a blog post about how Beth has impacted your work (be sure to include a link back to her birthday wish post: [link] ). How does it work?

Children 143
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Great reads from around the web on April 28th

Amy Sample Ward

You can join the conversations in the comments, or click through to the original posts to find what others are saying. Beth has a great post discussing some of the changes and how they impact your organization on facebook. I come across so many great conversations, ideas, and resources all over the web every day.

Web 126
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Social Media and the Performing Arts: Engagement First, Ticket Sales Second

Beth's Blog: How Nonprofits Can Use Social Media

What makes a good influencer strategy? They found some influencers who they cultivated. A big topic of discussion was influencer strategies. Affinity represents the impact an influencer can make on the audience and it's defined by strong interpersonal ties. I think you need both kinds of influencers.

Arts 99