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Study the Data, But Eat the Cake—Put the Human Factor Forward

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Industry giants are investing millions to tap the large data sets that give them competitive insight into their customers’ hearts and minds. Machine Learning, predictive modeling, and natural language processing are a few of the ways AI makes data more meaningful. AI provides a satellite image of an entire data landscape.

Data 221
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Drones, Robots, and Farmers—Prepare Your Association to Meet Fast-Moving Technology Trends

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This type of industry cross-pollination is going to make defining the future workforce very different.” Future success depends on aligning with rapid developments in technology across the marketplace, or industry 4.0. Subsequent models will incorporate changes based on consumer feedback.

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Build a Mission-Worthy Team

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Bell is an associate professor of industrial and organizational psychology at DePaul University. In our models, we assume that astronauts are intelligent, that they’re experts in their technical areas, and that they have at least some teamwork skills. When the first crew of astronauts departs for Mars, Suzanne T.

Team 221
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Weave a Safety Net—Find the Right Strategic Partners

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When the Public Health Department was looking at how to reopen safely, they had a sounding board, and we were able to collaborate to develop successful solutions. On the other hand, in Madison, where we didn’t have a Kitchen Cabinet, collaboration on reopening was much more challenging.

Milwaukee 221
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Stay the Course Through Changing Weather—Strategic Advice From Association CEOs 

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The association industry has a reputation for clinging to traditions as stubbornly as Linus hugs his trademark blanket. Success belongs to organizations that adapt to a shifting environment. Evolve as your industry changes. Resist the temptation to model the competition. Business is Darwinian. Be the disruption.

Advice 170
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10 Top Virtual Events from the Tech Industry

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One of the best ways to showcase new tech designs and products is through an industry event. However, with the COVID-19 pandemic and major event shutdowns across the globe, industries have been forced to get creative. Ever since virtual events first became possible, the tech industry has been all over this space.

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Don’t Get Too Comfortable at the Top–AI Puts a Twist on Leadership

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Our goal was to help association professionals navigate a new technological era or Industry 4.0. In an age when one innovation transforms entire industries, it has never been more hazardous to be at the head of a professional organization. Collaborative relationships are the future currency. Association 4.0 Don’t compete.