Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 22, 2016

I learned about measurement from Katie Delahaye Paine, who is the leading expert in measuring communications strategies. Why else would everyone call her The Queen of Metrics! Part 3: How To Measure the Effectiveness of Your Efforts. Part 4: How To Measure Engagement. Part 5: How To Budget for Measurement.

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Measure eBook Chart Technique 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. They did it for one campaign and when they saw the results, they were really excited.

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Measure Data Facilitation Teen 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

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Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? What is your measurement pilot?

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Measure Social Media Media Social 96

sgEngage

NOVEMBER 14, 2023

Nonprofit Healthcare Data Integration By aggregating data onto one accessible platform, nonprofit healthcare organizations can deliver better results through strategic growth. This leads to measurable growth and improved patient results. So, what does successful data integration mean for your nonprofit?

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Integration Data Nonprofit Platform 77

Bloomerang

OCTOBER 1, 2021

However, most board members aren’t familiar with various fundraising metrics and won’t be able to draw effective conclusions when they’re presented with data without an explanation of what the data shows. . The last thing you want to do is waste their time and bog their donor reports down with unnecessary metrics. .

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Report Data Donor Metrics 123

Saleforce Nonprofit

APRIL 19, 2021

While some nonprofits are highly evolved in this category, many organizations are struggling with the first step of identifying which metrics to collect. Are we confident about what drives our fundraising results? When there is a challenge to solve that involves multiple teams, is it easy to find and share data? About the Author.

Digital 116

Digital Question Mentoring Michigan 116

Connection Cafe

NOVEMBER 29, 2018

Donor retention is undeniably critical to meet your nonprofit’s revenue goals , but it can be tough to know which efforts result in higher retention levels or upward movement of donors. That’s why we put together a list of the five essential metrics you need to know, as a fundraiser, to achieve higher retention rates. Portfolio Status.

Metrics 42

Metrics Donor Fundraising Retention 42

Achieve

JUNE 1, 2023

Analyze your online giving trends and engagement metrics. Assess metrics such as your email open rate or online donation rate to measure your success. Analyze your online giving trends and engagement metrics. However, by studying your donor engagement metrics regularly, you can determine what makes online donors tick.

Donation 52

Donation Donor Giving Demographics 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Dashboard design is more than simply clarifying outcomes and key metrics. By applying this approach to any program development or strategy and even your organization’s dashboard, your nonprofit can more innovative and get more impactful results. Metrics for Movements.

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Design Marketing Metrics Measure 99

Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Focus on selling – Judge ads by sales results, not awards. Analyze results data to double down on what inspires action.

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Lesson Fundraising Digital Test 59

Candid

FEBRUARY 9, 2023

i While the survey focuses on salary rather than total compensation (which is a more holistic way to look at the full take-home differences), it provides a helpful metric to use as a baseline. iii As the size of the grantmaker rises–as measured by grant dollars awarded or the total number of full- and part-time staff)–so does the ratio.

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Ratio Survey Sample Report 105

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

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Metrics Benchmark Fundraising Stats 42

Bloomerang

OCTOBER 5, 2022

It is important to get your team on the same page, create a strategy for execution, and monitor/measure the progress, outcomes, and result of the change. In this phase, you will review performance, metrics, and outcomes. Sometimes they are huge, like switching CRM systems or restructuring your organizational chart.

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Change Management Change Management Phase 107

Bloomerang

NOVEMBER 10, 2023

Create a gift range chart. A gift range chart helps determine how many gifts you’ll need to acquire at each giving level to meet your campaign or annual giving goals. Review major gift results Assess your major giving program results to determine how well the program works and identify opportunities for improvement.

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Gift Raise Guide Relationship 99

Bloomerang

JULY 6, 2023

A good strategic plan ensures you have charted the necessary pathways to meet (and hopefully exceed) your organization’s goals. You’ll discuss measurable objectives for the team to reach and draft the priorities for each of these objectives. The result is discord among teams and a lack of progress. Donor-centric stewardship.

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Examples Guide Model Nonprofit 117

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Over those 80 years, the chart has been polished, refined and so deeply embedded in business thinking.

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ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 7, 2013

In this survey sample of 170 nonprofits receiving $5 million or more in foundation funding, they use performance measurement data as a management tool. The report does not include any examples or mini-case studies what data these nonprofits are using to inform their understanding of their progress and efforts to improve on an ongoing basis.

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Data Measure Sample Seattle 111

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. Facebook reach metrics will now include a combined number that accounts for both desktop and mobile reach. What insights have you gained from measuring your content strategy?

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Audience Social Media Content Media 107

Connection Cafe

AUGUST 9, 2010

Last week I had the pleasure of attending the Young Nonprofit Professionals Network of DC second annual Social Summit and sharing some information on social media ROI and metrics. Analyze goals of you social media and decide what metrics to measure based on those goals. Have any tips yourself for measuring social ROI?

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ROI Social Media Measure Jordan 36

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2012

The GEO community is united by a common drive to challenge the norm in pursuit of better results. Outcomes, indicators, metrics, logic models, flow charts galore – measurement and evaluation are in season these days. Measurement springs from many different motivations. Are you measuring to test a hypothesis?

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Evaluation Measure Seattle Lesson 95

Nonprofits Source

JUNE 22, 2017

As it turns out, people are 7 times more likely to visit a nonprofit’s website in a search result then they are through social media. Step 2: Set expectations and key performance indicators to measure progress. Leadership wants to see results in their investments and it’s your job, as a marketer, to be able to show that progress.

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Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. But, here are a few comments: Kudos to you for setting clear goals and starting off with measurement from the beginning. I'd like to see how you are going to specifically look at success/change and metrics for your blog.

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Guinea Measure Social Media Wikispaces 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2011

Charts, graphics, analytics, metrics, and data are like crack to me … A guest post by Kyle Andrei, Idealware. And people did indeed see successful results. Surprisingly, respondents didn’t have a huge amount of success with increasing their email lists via Facebook either ñ only 42% saw results.

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Facebook Research Advocacy Analytics 123

NetWits

DECEMBER 2, 2010

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

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email Marketing Mail Metrics 149

Care2

SEPTEMBER 30, 2014

One tactic that has been successful for the nonprofit CARE is to provide their donors with two simple pie charts that illustrate how funds raised are allocated below the credit card donation form. Measure The Results There are myriad amounts of ways your nonprofit can measure the success of your online fundraising campaigns.

Studies 78

Studies Online Fundraising Nonprofit 78

Care2

JUNE 19, 2012

Take a look at the chart below. The authors of the research admit that their results were "focused on the scale of engagement as opposed to the depth of individual engagement." You know the old saying; a picture is worth a thousand words? But can you really divorce scale of engagement from deph of individual engagement?

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Photo Facebook People Social Media 74

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Along with Ed Walz, myself, and Liane, we spent a lot of time at the beginning mapping out program level outs and used a modified theory of change process. This prevents getting to tactical too quickly and places results in a larger context. It also connects the social media technical assistance to results. Learning and Metrics.

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Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

I started the Webinar asking folks to type into the chat the first few words that popped into their heads when they heard the phrase "ROI." As you can see the words paint a picture of a traditional ROI analysis, with the emphasis on quantitative, measurable results. What's common to both is the use of metrics to measure results.

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ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Return on Investment (ROI) was created in the 1920s as a financial measure developed by DuPont and used by Alfred Sloan to make General Motors manageable. What it also illustrates is that, originally, ROI was a measure of return on the total investment in the entire business. Isn't best to focus on evaluating results?

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ROI Social Media Media Measure 74

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. What are the results?

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ROI Social Media Slides NTEN 50

Qgiv

JUNE 23, 2021

Are you ready to maximize your fundraising efforts and see real results? Gift range chart. Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Understand the Giver’s Journey.

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Campaign Effective Fundraising Nonprofit 98

NonProfit Hub

FEBRUARY 18, 2021

How can I measure and track our overall fundraising program? . You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change?

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Metrics Fundraising Retention ROI 87

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

I'm speaking at the eMetrics the premiere conference for Web measurement geeks.    His engaging and funny presentation was called "Tough Times call for Tough Measures. .    His engaging and funny presentation was called "Tough Times call for Tough Measures."   

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Marketing Measure Metrics Hunger 50

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Their fundraising app makes it easy to search a keyword and find resulting grants that could be a good fit. Individual tasks.

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Org Raise Tools Help 82

Connection Cafe

DECEMBER 17, 2014

If during these types of meetings you are unable to answer these questions, I suggest you look into ways to capture data and/or refine your reporting so that your team can produce the types of metrics that will make for productive and action-oriented results.

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Rate System Management Analysis 35

ASU Lodestar Center

MAY 3, 2016

Ironically, it’s the very strength of nonprofit boards’ traditional membership that is largely contributing to their weakness in terms of diversity and, as a result, poor to average success in achieving mission and building community. People are hard to chart, while numbers are perfect for spreadsheets.

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Arizona Tucson United States Nonprofit 40