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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. 1) Forget about organic, focus on ads.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

charity: water , a nonprofit that brings clean and safe drinking water to people in developing nations, is leading the way when it comes to redefining nonprofit marketing; they are exceptional at inbound marketing, focusing on creating powerful content to inspire people to join their cause. How can your organization apply this?

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How To: Write Fundraising Auction Item Descriptions

Greater Giving

Auctions are a popular event for nonprofits to put on their fundraising calendars , whether hosted as a standalone affair or part of a larger function, such as a charity gala. Use Attention-Grabbing Language To make your headlines and auction item descriptions more tempting, use words that: Convey appeal (excellent, popular, quality, etc.)

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Benchmarks UK is here!

M+R

Thanks to our friends at Rally and 55 generous, wonderful, kindhearted UK-based charities, we are able to share insights based on the unique experience and results of UK organisations this past year. Some headlines remained the same for US and UK-based organisations: Like in the US, online revenue was way up in 2020 for UK groups.

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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

According to Charity Navigator, online giving increased 23 percent in 2017 and monthly online giving grew 40 percent. Use the “mullet” philosophy when writing website and blog headlines. Use your keywords in front (the business), and the rest of the headline (the party) in the back.

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Donor Fatigue | It’s Not Your Donors, it’s YOU

Pamela Grow

Articles with headlines like The Reality of Donor Fatigue and Strategies to Overcome It. When we contribute to charity or extend a helping hand, our brains respond with a burst of positivity. I see crap like this every day. On LinkedIn. In my inbox. Or Give Your Supporters A Break. Usually from platforms marketing to nonprofits.

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Crafting the Perfect Gala Invitation

Greater Giving

Essential Details for every gala invitation Headline: Captivate with a catchy title that reflects your event’s theme and purpose. Attention Grabbing Headline This is your chance to grab the attention of your reader and get them to pay attention to this special gala invitation. Let’s dive in! Digital or Physical?