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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

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How to Audit An AdWords Campaign

Media Cause

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. This shows what people searched for to get your ads served to them.

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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

For fundraising initiatives that require a little more love – like charity auctions and virtual events – below is a list of ten powerful fundraising ideas to help you pave your new-and-improved path. Connect your mission to headlines donors care about. Start crowdfunding with birthday fundraisers. It pays to pay attention.

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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages). Why Google Ads Work Google Ads are incredibly effective because they are displayed to people searching relevant terms in Google. There aren’t many requirements to get started.

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3 Reasons Why Pinterest Is Still Relevant for Nonprofits

Nonprofit Tech for Good

The first question that probably comes to your mind when reading this headline is – “Pinterest? And, according to numerous studies , we now that women at virtually every income level are more likely to give to charity (in some cases, nearly twice as much). That’s just for pinning clothing and home improvement ideas, right?”.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

To begin, and this is important, your nonprofit should conduct a search on LinkedIn to see if a page already exists for your organization. Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles.

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6 Tips for a Compelling Cryptocurrency Donation Page

Whole Whale

The same survey suggests that crypto donors are also more generous: nearly half of the surveyed cryptocurrency investors donated $1,000 or more to charity in 2020 , compared to just one-third of the general investor population. Embed a crypto donation widget on top of a dedicated crypto donation page. Acknowledge the environmental impact.