article thumbnail

Tips for telling your story online

Candid

The answer: tell an engaging story. But how exactly do you craft a story, and digital storytelling strategy, that will draw new supporters’ interest and spur your followers to act? Next it's really understanding how to properly develop your story so it has the problem, the solution, the impact and the ask, right?

Story 64
article thumbnail

Sell With A Story

Eric Jacobsen Blog

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. It causes buyers to put down their defenses.

Story 52
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Sell With A Story

Eric Jacobsen Blog

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. It causes buyers to put down their defenses.

Story 52
article thumbnail

The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

We analyzed the Top 100 Most Engaging Nonprofit Videos Per Channel and found that the most engaging content types were: Animals, kids & cuteness. Emotional stories of beneficiaries. But if you tell a story that makes viewers feel afraid or sad, expect more comments than shares. Emotional reactions captured in real-time.

Video 312
article thumbnail

How and Why Stories Can Bust Nonprofit Silos

Beth's Blog: How Nonprofits Can Use Social Media

How and Why Stories Can Bust Nonprofit Silos – Guest Post by Miriam Brosseau and Stephanie Corleto . Stories are for people. We have existing meetings with departments across the organization, but now we’re approaching them with an eye for their stories of impact and success. Build story-gathering into your process.

Story 103
article thumbnail

Nonprofit Marketing: The Ultimate Guide

Qgiv

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

article thumbnail

Nonprofit Storytelling: The Quick and No-Nonsense Guide

Bloomerang

We tell stories. Stories are the most effective form of communication available because they immediately engage the reader on an emotional level and in a way that is interesting to them. Our neural activity increases 5X when listening to a story. 6 steps to telling your nonprofit’s stories. Act one – Set Up.