Amy Sample Ward

JULY 29, 2010

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). " Why Do You Participate in Twitter Chats? " Why Do You Participate in Twitter Chats? on Twitter and Facebook.

Web 114

Web Bookmarking Twitter Social Media 114

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

Step 2: Share Across Channels. With everything connected, now you can start thinking about ways to strengthen the bonds between your online channels, which encourages your supporters to move between them and to connect with you in multiple ways. Track how supporters are engaging with you through various channels online.

Social Media 101

Social Media Content email Websites 101

NTEN

FEBRUARY 25, 2010

Participants who used Twitter raised more money and reached more donors than non-Twitter users, tripled their personal fundraising goals, and raised nearly 10 times more online. Tags: blackbaud charity dynamics events NPTech Social Media Fundraising. Donors attracted through social media are more likely new to an organization.

Social Media 80

Social Media Tools Media Social 80

Wild Apricot

SEPTEMBER 24, 2009

Earlier this week, Beth Kanter wrote about how to translate social listening into good twitter conversation that supports your objectives , riffing on David Lipscomb ’s Social Messenger Framework — one of the communications planning tools that he’s made available at RedPed21.com. It all starts with.( read more ).

Profit 60

Profit Communication Media Offline 60

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Marnie also introduced me to social booking and tagging way back in 2004 as the originator of the NpTech Tag. I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels. Content Curation on Twitter. Getting Started with Content Curation on Twitter.

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. 8% of donors were “weak ties” or people that I know online only who may read my blog, follow me on Twitter or Facebook. Only a small percentage 2% had met my Dad.

Social Media 129

Social Media Online Learning Fundraising 129

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. Research by Target Analytics looked into donors and the channel flipping that they do.

Online 90

Online Fundraising Offline Blackbaud 90

Amy Sample Ward

NOVEMBER 18, 2009

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). They want to see what could happen if we serious commit to working together, on an offline. "It's

Web 135

Web Bookmarking YouTube NTEN 135

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2009

I find myself doing this on Twitter more and more. We are also learning in public when we engage in in-depth conversation whether it is offline or online, for example in the comments of a blog post or asking questions on Twitter. Offline/Online Interaction. Twitter Training Notes and Audio File. Deployment Packet.

Public 94

Public Learning Conference Social 94

Nonprofit Tech for Good

APRIL 6, 2010

Users can also download stories for offline reading. Channels include Latest News, Pets, Wildlife, Animal Rescue, Factory Farming, Animal Fighting, Fur-Free, Horses, Protect Seals, Wildlife Abuse, International, Investigations, Press Room. Access videos, blog updates, twitter posts and more. App Name: Humane TV.

Free 224

Free Hunger Mobile Nonprofit 224

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 3, 2009

I've been on Twitter since almost the beginning and have watched charitable giving and fundraising go from the edge to mainstream. Twitter is establishing itself as a charitable giving and cause marketing channel. . We're now seeing the concept of a Twitter "Tweet-a-thon" evolve. Tags: fundraising2.0

Donation 50

Donation Kenya Avatar Empowerment 50

Amy Sample Ward

FEBRUARY 19, 2011

If web users knew of someone else who needed help, 44 percent would ask other people in their social network to contact authorities, 35 percent would post a request for help directly on a response agency’s Facebook page and 28 percent would send a direct Twitter message to responders. That’s why the Atlanta councilman used twitter!

Disaster 206

Disaster Social Media Haiti Media 206

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2010

I’ll be on the Twitter back channel following the #netnon hashtag from the Independent Sector Conference in Atlanta.). Networking: Weaving Online and Offline, Strong Ties and Weak Ties. I asked folks if they were on Twitter or Facebook, most people raised their hands. Tags: Networked Nonprofit.

Boston 95

Boston Network Story Nonprofit 95

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2009

Over time, I've changed these areas, refined the key words and phrases that I listen for, and pulled in new sources as they've surfaced, like Twitter and LexMonitor. Listening also gives me the opportunity to observe and participate in conversations that don't, and won't, happen in my offline life. Tags: listening.

Massachusetts 91

Massachusetts Literacy Search Mail 91

Amy Sample Ward

JUNE 24, 2010

What’s the difference between online and offline marketing – or is there one? With so many options for tools, products, and channels today, how do organizations keep marketing to a reasonable budget (while still making a big splash)? You can also find me on our Facebook Page and I’m kivilm on Twitter and Slideshare.

Interview 140

Interview Marketing Guide Attitude 140

Care2

OCTOBER 28, 2010

. • Justin Perkins offered this frogloop article about cutting-edge integrated social media strategies and multi-channel social network campaigns. (By I may have gotten a detail or two wrong but the overall point was that organizations should take steps to move from online action to offline activity.

Mobile 52

Mobile Greece Support Social Network 52

NTEN

NOVEMBER 2, 2009

Offline activities. If your offline database tracking activities can communicate with your online system (whether through data syncing or old-school spreadsheet downloading and uploading) you have a great wealth of information at your fingertips. However, when you are launching social media campaigns on Twitter, Facebook, etc.

Texas 80

Texas Personal Online Experiment 80

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org’s key results are: Footprint: The reach of their activities, both online and offline. We view our social media channels as a fun on ramp to our ladder of engagement. Says Erika, “We hatched an idea to host Twitter chats about this using a hashtag #climatehawk and point people over to their content.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. Its true impact has yet to be measured, but Twitter, Facebook, Foursquare, and every other social media platform have already caused a revelation in how people want to communicate. They want to connect.

Comment 97

Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2010

Almost a year ago, I got a phone call from James Leventhal who follows me on Twitter. The social media lab for arts organizations is a combination of face-to-face workshops, phone calls, and online support via a wiki and Twitter over several months. The Power of Social Learning: Online and Offline .

Social Media 94

Social Media Reflection Learning Social 94

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2009

It’s easier to understand the culture behind tools like Facebook and Twitter when you spend some time posting your own pictures and experiences. That you feel it is okay to spend some of your work day investing in your knowledge and you gather wisdom from your professional networks, including via social media channels.

Social Media 63

Social Media Culture Personal Social 63

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. Says Tom, "We don't talk about Facebook or Twitter. Their job is to create, edit, repurpose, identify content across all our channels.

Story 90

Story Platform Build Organization 90

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 21, 2010

Here's the description: Join Beth Kanter who has been teaching nonprofit technology workshops for over 15 years, both offline and online. If this isn't enough, she'll be giving away three free copies of Cliff Atkinson's new book, The Back Channel, required reading for trainers. I use delicious, slideshare, and twitter.

Social Media 93

Social Media Share Media Instruction 93

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Effective listening through social media channels means that individuals and organizations need to identify why they are listening and how they will apply what they hear. He encourages staff to listen on many different channels and to blog what they learn in order to share with members. Getting Ideas for Campaigns or Programs.

ROI 91

ROI Examples Results Social Media 91

Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Email is a critical channel. Everything revolves around the audience.

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 19, 2009

Push out quality content without fail and participate in social channels. Make it easy for people to give online and offline while also showing people how you are using their money. Set up “ outposts ” (hat tip Louis Gray ) on sites like Facebook, Twitter and YouTube. Tags: Blogging. Build loyalty.

Goal 94

Goal Strategy YouTube Demonstration 94

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

tags: listening socialmedia ). Your organization may be skeptical about the value of listening through social media channels. He encourages staff to listen on many different channels and to blog what they learn in order to share with members. Twitter Search. Twitter Search. Getting Your Nonprofit Ready To Listen.

Literacy 51

Literacy Technorati RSS Bookmarking 51

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 15, 2009

It's a small step up the ladder of engagement and won't necessarily lead to true education about an issue and offline engagement, but that marginal increase in awareness has a lot of potential for deeper levels of engagement. Tags: movement building. I absolutely agree on the need to work in networks of organizations.

Causes 89

Causes Build Demonstration Reflection 89

NTEN

SEPTEMBER 24, 2009

Also, turn supporters into advocates by asking them to post links to your campaign on their Facebook or Twitter pages. Use Offline Channels to Drive Online Action. Both online and offline campaigns should flow together seamlessly, inspiring constituents to adopt your cause as their own.

Raise 44

Raise Fund Turkey Offline 44

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

It uses sources such as how many delicious bookmarks, incoming links, how many times mentioned on Twitter, how many comments, etc. Twitter As Charitable Gift Spreader. Twitter Demographics. Twitter is the Second Highest Referral After Google. Donor Solicitation Techniques on Twitter. Twitter on Paper Icebreaker.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Incurable Hippie I've been writing a lot about listening through social media channels in preparation for a live workshop for WeAreMedia next month in San Francisco. Tags: listening. Another way to play with key words is to add your organization's name or program, and the word "sucks" or other complaint word.

Literacy 75

Literacy Skills San Francisco Adwords 75

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2010

He tries to make the point: “Social change has been happening before the creation of Twitter four years ago&# but disappoints. Nancy Scola at TechPresident, in a post called, Malcolm Gladwell Goes Searching Twitter for 60’s Activism. We’re only four years into the Twitter era, after all.

Offline 116

Offline Social Media Network Org 116

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2008

Twitter reminds me so much of that BBS. I was networking weaving between the offline/online. But you could also connect to other people who were setting up gophers by linking to them or even conduct a chat by telnet or hangout in IRC channel. Note the blink tag! You could log on and get ???just just in time???

Switzerland 50

Switzerland Aggregator Blogher Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2009

Conversational Fundraising, Not Asking: Twitter is great for "viral spreading of your message" and is useful for donor acquisition. In this campaign, I did less direct asking for money or retweeting on Twitter and focused on engaging followers in conversations about the campaign. They did and I was ready. . I think it works.

Campaign 70

Campaign Reflection Free Fundraising 70

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2009

Last August, I saw the impact of Twitter's velocity first-hand with a fundraising experiment. As Lucy Bernholz noted, this might be one more example that fundraising on Twitter is less marginal and moving to the middle. I was able to raise $2,500 in 90 minutes at Gnomedex.

Twitter 51

Twitter Raise Money Phase 51

sgEngage

DECEMBER 1, 2010

A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. 25% of donors aged 65 and older give both online and offline. Also, a higher percentage of donors with annual incomes greater than $50,000 and beyond $100,000 give online than offline. Online donors don’t give offline Wrong.

Trend 78

Trend Online Giving Offline 78