article thumbnail

To Get Close to Members, Follow MarTech Trends

.orgSource

You need multiple eyes scanning the digital landscape to stay abreast of current and emerging trends. These are three interwoven trends that are currently in my sites. Exert Influence Influencers aren’t just for Instagram anymore. Most associations already have a well-defined tribe filled with potential influencers.

Trend 221
article thumbnail

How Collaborating With Influencers Can Further Your Organization’s Mission

sgEngage

Social media is no longer a novel concept, so you’ve probably seen firsthand the impact influencers can have. This trend has been made popular on networks like TikTok and Instagram. The concept, however, is effective on any marketing channel. Discover the Influencers in Your Industry. Don’t make this mistake!

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Communicators are often on the front lines of coming trends and can spot challenges in the making. The numbers, statistics, and trends should inform joint initiatives. Jane Pearson ,orgSource, Vice President of Marketing and Communications Services, emphasized the importance of this partnership. Data is an important connector.

article thumbnail

Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The YouTubers who manage those channels know how to tell a story and they are experts in their field. Watch what is trending online. Influencers are not necessarily thought leaders. Do any of your members have their own channel? But I have learned a few things about each of those topics. For one compelling reason.

YouTube 221
article thumbnail

Is Influencer Marketing Part of Your Nonprofit’s Social Media Strategy in 2018?

Beth's Blog: How Nonprofits Can Use Social Media

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom , influencer marketing is one of those trends. Not all influencers are the same.

Influence 115
article thumbnail

International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

She’s also the author of two books, “Building Your Brand” and “Connect to Influence.” “The Allison’s first book “Connect to Influence,” offers advice for people whose palms turn cold at the thought of being alone in the crowd. “I Zonta started an Instagram channel called “Firsts for Women.”

article thumbnail

Boosting Your Nonprofit: Why Your Digital Presence Matters

DNL OmniMedia

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. Managing several of these channels can easily monopolize your marketing team’s time and resources. Influencer marketing. Interacting with supporters.

52