The New Normal in EOY Multi-Channel Fundraising

Connection Cafe

While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. No longer does multiple-channel fundraising mean a home page mention and few Facebook posts during online campaigns.

4 Important Membership Trends Every Museum Needs to Consider

Connection Cafe

Looking to the present and the future, here are four big trends to take notice of to ensure the ongoing success of your membership operation. This is sure to accelerate the trend towards unionization and overall salary equality.

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Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

This year’s Women’s March and March For Science are just two examples of this incredible trend. How to Use Online Channels to Build Offline Support. “Hello Susan, it’s good to see you,” said the member of Congress at the sight of the constituent walking into his Capitol Hill office. “So,

Direct Marketing Trends You Won’t Read About in InStyle Magazine

Connection Cafe

I love fashion trends. However, despite my willingness to dive in and test out the latest trends, I still find myself reaching for the same jeans and black sweater. The same approach can be taken with nonprofit direct marketing fundraising trends.

4 Tech Trend Predictions for Nonprofits for 2016

Connection Cafe

This week, I was fortunate to get a sneak peek at two of the nonprofit sector’s leading tech experts musing on their technology trend predictions for 2016. A great trend for all of us.

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6 Trends That Will Impact the Social Good Sector in 2017

Connection Cafe

Here are the top 6 trends that will impact the social good sector in 2017: 1. Thanks to social channels, individuals have the tools to self-organize at an unprecedented scale — just ask Teresa Shook, retiree and unlikely organizer of The Women’s March on Washington.

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Being Open and Personal – Joining the Museum Trends of 2015

Connection Cafe

So when AAM and Blackbaud hosted Trends Watch 2015: Using Open Data and Personalization at Museums with Elizabeth Merritt , Michael Edson , and Stephen Watson , attending it was a definite no-brainer! Open online educational content is also a great channel.

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Ask an Expert: Online Engagement Tool Trends + Advice


What are some trends you’ve observed in the ways nonprofits are (and aren’t) using technology to engage supporters? ". The current environment makes it tempting for an organization to spread themselves really thin as they try to use every channel at their disposal.

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Non-Technology Trends for the CIO, 2014 Edition

Connection Cafe

Now is the time of year when blog editors worldwide ask their writers for predictions and trends for the coming year. So, I wanted to focus on the market trends and influences that will inform how nonprofits implement and leverage this technology.

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5 Nonprofit Technology Trends To Prepare For In 2014


Here are 5 nonprofit tech trends to keep your eye on in 2014 according to BusinessWire. The post 5 Nonprofit Technology Trends To Prepare For In 2014 appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Image courtesy of TechDay.

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Trends in the Nonprofit Sector

Connection Cafe

My predictions and recommendations are based upon working with nonprofits large and small, from following global technology and marketing trends, and from conducting formal market research. Online and new media channels will continue to extend their influence. Author: Vinay Bhagat.

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8 Trends That Are Reshaping Nonprofit Accounting

Connection Cafe

We sat down with some of the top nonprofit accountants to talk about emerging trends that you can use at your organization to help you stay ahead. Nonprofit Management Budgeting financial management fund accounting Nonprofit Trends reporting

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4 Tech Trend Predictions for Nonprofits for 2016

Connection Cafe

This week, I was fortunate to get a sneak peek at two of the nonprofit sector’s leading tech experts musing on their technology trend predictions for 2016. A great trend for all of us.

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Nonprofit Trends: Tax Status vs. Business Model

Connection Cafe

They have learned that brands have significant value to supporters and the web is the perfect channel to convey the brand promise, and that “marketing” isn’t just about publications and communications. I know this isn’t all that original, but I have to say it.

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Five Tips To Be More Influential Across Channels


Right after I re-shared the photo on FB, a client of mine who we are working with on a web design project said that they wanted advice on how their organization can be more influential across channels. Social Networking Trends Web 2.0

Single Channel Communication is Dead


None of these channels are dead. Nonprofits are still improving their use of direct marketing, phone, email, and other channels. What is dead is the use of one channel at a time to engage people. Single Channel is Dead There, I said it. Direct mail is dead. Email is dead.

Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth's Blog: How Nonprofits Can Use Social Media

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations?

Nonprofit Communication Trends to Expect in 2015


According to the 2015 Nonprofit Communications Trends Report , by, nonprofits are becoming more confident and more intentional about reaching out to target audiences, raising money, and retaining donors through engagement.

Integrating your message across traditional and digital channels

Connection Cafe

Most every industry whitepaper, blog post, and trends report points to a similar conclusion. Single channel direct mail is on the decline and digital fundraising is rapidly increasing. Based on current trends as reported by Target Analytics and Convio, I think the typical organization will (or should) be raising at least 50% of its revenue from individuals via channels other than direct mail by 2016. Author: Jill Ward.

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report


The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Digital fundraisers are busier than ever, reaching more people through digital channels than ever before.

Top 10 Fundraising Trends and Predictions for 2016


What are the trends that are going to impact your nonprofit in 2016? Top 10 Fundraising Trends and Predictions for 2016. The trends are undeniable. See Kivi’s Nonprofit Communications Trends Report. This trend is gathering strength. nonprofit trends

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How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

How much effort are your social media channels really worth? Nonprofits nowadays invest serious resources to keep pace with the latest social media trends. Flickr Photo by Yung Tsai.

Giving Trends in Kenya: How the Growth of Mobile Payments Are Transforming Community Giving

Nonprofit Tech for Good

An Interview with Matt Roberts-Davies , General Manager of M-Changa – an official partner of the 2018 Global Trends in Giving Report. M-Changa also makes it easy for NGOs to account for funds coming in from multiple paymnet channels with automatic reporting and statements.

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Data Nerd Alert: Donors Who Give Through Multiple Channels Give the Most

Beth's Blog: How Nonprofits Can Use Social Media

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. On average, dual channel donors give $123.29

Five Nonprofit Technology Trends to Watch in 2014

Nonprofit Tech for Good

Numerous communications and fundraising trends are on the verge of going mainstream and nonprofits committed to early adoption have a number of new tools and strategies to pioneer this year. 2014 will be an exciting year for nonprofit technology.

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Online Giving and Rapid Response Trends


The recent Haiti earthquake disaster has once again brought to the forefront the role that new giving channels play in helping those most affected. The combination of online giving and mobile giving were the first response channels of choice by donors. I will save the pros and cons of mobile giving for another blog post

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Going Digital? Five Things to Consider Before Making the Move

Connection Cafe

And yet, diving in without a strategy for your digital marketing—or a limited strategy that doesn’t fit holistically with your current marketing channels may not reap the rewards you hoped for. When deployed in concert, traditional and digital channels can be extremely effective.

Nonprofit Communications Trends Report for 2015

John Haydon

As a consultant and trainer in the nonprofit community, I’ve been waiting with bated breath for the Nonprofit Communications Trends Report. Kivi publishing the first Nonprofit Communications Trends Report back in 2011, surveying 780 nonprofits.

Fundraising Trends: Mobile Giving and Crowdfunding, and the Next Generation of Canadian Giving

Connection Cafe

In a major study of more than 800 Canadian donors that we at hjc recently completed with Blackbaud , Edge Research , and Sea Change Strategies , two big trends stood out: mobile fundraising and crowdfunding. But, how will these two trends help you reach each generation of Canadian donors?

Hot or Not: Which Fundraising Channels Are a Forecast for Success?

NonProfit Trends

The free webinar is called: Hot or Not: Which Fundraising Channels Are a Forecast for Success? With so many new fundraising channels, how do you figure out how to successfully leverage each to raise money for your organization?

Today’s Marketing Buzzwords: Sizzle or Substance?

Connection Cafe

The number of channels we have to work with is growing so fast that even the term multi-channel marketing seems like an understatement. So how do we deal with this proliferation of channels and the need to increase personalization?

The Most Important Communication Channels For Your Nonprofit

John Haydon

According to the 2012 Nonprofit Communications Trends Report , they are putting their website as a top priority, followed by email marketing, then Facebook. Strategy email marketing Facebook marketing channels research

EveryAction Acquires DonorTrends

The Science Behind Engaging your Supporters

Donor asks will become more targeted and fundraisers will have better guidance in when to ask and in what channel to ask first. Direct Response innovator, Roger Craver is a Donor Trends investor. Predictive Analytics Fundraising Product Fuels EveryAction’s Rise in Nonprofit Market.

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What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report

The Science Behind Engaging your Supporters

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. Nonprofits were simply unable to maintain that momentum, and we have returned to a “normal” growth trend line.”

Five Social Media Fundraising Trends for 2009

Beth's Blog: How Nonprofits Can Use Social Media

So for this post, I'd like to share 5 fundraising trends that we saw emerging in 2009 related to fundraising and social media and that will most definitely continue to have impact in 2010. Social Media Fundraising As Part of A Multi-Channel Strategy. Photo by Borman818.

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Hype vs. Reality: What digital channels are the most effective in 2010?


There is a lot of hype around new digital channels, but little evidence is published to back this up. Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared. So given I had access to a large pool of data for a large global multi-channel campaign I was involved with over the summer of 2010, I decided to try and provide the evidence for the value of each channel. Social Networking Technology Trends Web 2.0

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Games for Change 2011: Channeling Our Collective Power

Tech Soup Blog

Solving real-world issues in a virtual world environment is a growing trend, present in initiatives such as Zynga’s in-game Japan Earthquake Relief efforts as well as games like America 2049 , Ecotopia and others. Twice as many people play FarmVille as watch CSI now.

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What Previous Crises Can Teach Us About Navigating the Current Fundraising Environment

Connection Cafe

Monitor your metrics – just as an organization has donor trend analysis in the past, there have always been events that cause big swings from year to year, whether it be an emergency for the international relief sector or an election for an advocacy organization.

Some Findings from the 2012 Nonprofit Communications Trends Report


NTEN member and nonprofit communications expert Kivi Leroux Miller just released the 2012 Nonprofit Communications Trends Report , based on a survey of over 1200 participants at the end of 2011.

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2016 Nonprofit Communications Trends [INFOGRAPHIC]

John Haydon

Which marketing channels are most important to your peers? All of these questions are answered in the Nonprofit Marketing Guides’ 2016 Nonprofit Communications Trends Report. The post 2016 Nonprofit Communications Trends [INFOGRAPHIC] appeared first on John Haydon.

2016's Nonprofit Trends: Communications, Fundraising, and Top Tech

Tech Soup Blog

Each year, Kivi Leroux Miller of Nonprofit Marketing Guide publishes a survey and a Nonprofit Communications Trends Report. Each year around the winter holidays, we take stock of the world of nonprofit technology over the last 12 months.

Remote Control: A New Perspective on “Channel Surfing”

Beaconfire Wire

“Cross-Channel Marketing” is the hot industry term right now, but I wouldn’t dare call it a trend – it’s our new reality. And while I live and breathe online, interactive marketing, it’s important to remind myself that cross-channel doesn’t just mean “every device with a screen,” it means “every vehicle that can convey a message and everything that catches my eye.”. While “cross-channel” marketing is the hot term now, “attribution” will be the next hurdle.

Infographic: 10 Nonprofit Communication Trends From 2013


In 2013, nonprofits looked forward to integrating communication channels to increase effectiveness, but are hesitant to try something new. 69% of nonprofits believe their website is the most important communication channel.