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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

This year, 225 wonderful nonprofits partners joined in the fun, contributing data on fundraising, advocacy, engagement, mobilization, and marketing. Here’s a small sample of what you’ll find: Average online revenue declined by 1% in 2023, while direct mail revenue fell by 6%. The social media landscape is changing quickly.

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6 Ways to Create Buzz Around Your Charity Golf Tournament

sgEngage

Adding a golf tournament to your fundraising event roster is a win-win for your nonprofit and your donors—your nonprofit adds a reliable income stream and your donors get to support your mission through a fun activity. Leverage digital channels. Your event website becomes the home base for marketing your golf fundraiser.

Charity 82
professionals

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. Those results should give pause to anyone convinced that email is losing sway to text messaging, social media, or other channels. “I Fundraisers have other metrics available.

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The Secret Way To Boost Year-End Gifts

Bloomerang

Does thinking about meeting your year-end fundraising goal give you night sweats? What if there was one thing you can do right now to ensure your fundraising success and boost year-end gifts? Some examples: the person who made the most calls, the person who left the most voice mails, or the person who had the longest call.

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How to Win the Game of Facebook Fundraising

Get Fully Funded

Facebook fundraising makes it easy for supporters to show their support of your mission with a quick donation. Facebook fundraising tools are designed to keep people on the site rather than send them to a crowdfunding platform or other website. Despite the downsides, Facebook can be a powerful fundraising tool.

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Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

Whether it’s your first fundraising event, or tenth, helping supporters be great peer-to-peer fundraisers is always on the mind of successful event fundraising organizations. Giving them the tools they need to be successful fundraisers is important, but beyond that there’s so much more that can be done.

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Making the most of mid-level

M+R

And so, too often, the magic of mid-level giving is lost, especially in digital channels. That’s not to discount the value of the small-dollar fundraising program. Finding your audience part 2: matching to digital marketing channels. In all likelihood, you are able to reach these donors via direct mail and/or telephone outreach.

America 105