Achieve

JUNE 1, 2023

Review your donor demographics. Review your donor demographics. Assessing demographic-related giving patterns can help you understand who is supporting your cause and how you can better connect with them. For each of these demographics, conduct audience research to determine: Their preferred giving avenue.

Donation 52

Donation Donor Giving Demographics 52

sgEngage

DECEMBER 5, 2022

And now that the 990s are released as open data by the IRS, it’s more important than ever to rethink the role of the 990 as a communication channel instead of just a compliance requirement. Demographics data—what do grant recipient and grant descriptions reveal about who benefits from the foundation’s grants? In 2017, Martha S.

Communication 84

Communication Oregon Grant Portland 84

Nimble AMS

APRIL 18, 2022

However, it’s crucial for leaders to embrace DEI principles and empower the staff and members in their association, especially as 71% of association professionals seek to develop and improve DEI efforts, according to the Community Brands Association Trends Study. . Recruit a diverse group of members. ? Connect your DEI community.

Group 130

Group Volunteer Create Tips 130

The Modern Nonprofit

APRIL 18, 2023

Use existing sources of information to complement your primary research This may include academic studies, reports from other nonprofits, government data, or articles and publications relevant to your cause. These personas should include details about their demographics, interests, motivations, and giving preferences.

Guide 52

Guide Donor Fundraising Social Media 52

Nonprofits Source

FEBRUARY 24, 2023

Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Research these prospects to determine which marketing channels, messaging, and branding would be best suited to solicit their support. Then, link back to these resources across your other marketing channels.

Map 52

Map Digital Business Marketing 52

Whole Whale

SEPTEMBER 8, 2023

The 5 key points from “Ogilvy on Advertising” Do your homework – Study the product, its competitors, and research consumers’ views before developing advertising. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Thorough understanding leads to big ideas.

Lesson 59

Lesson Fundraising Digital Test 59

Qgiv

APRIL 9, 2024

Through comments, shares, direct messages, and fun hashtag challenges, you can foster relationships that would be harder to form through more traditional channels of communication. YouTube YouTube offers a platform for longer-form video content, which is great for sharing more in-depth stories, case studies, and event recordings.

Social Media 52

Social Media Media Guide Social 52

3rd Sector Labs

AUGUST 15, 2014

Direct mail might be a primary channel for established donors, but emails and your website might prevail for newer or younger donors. You can use data to learn which fundraising channels are most effective and how your donors respond to each channel. Most organizations utilize multichannel fundraising. If not, it should.

Digital 138

Digital Data Marketing Org 138

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2019

SalesForce.Org recently presented a webinar where they shared a research report on marketing and engagement tools, channels, and strategies for nonprofit organizations. I was curious to see if they were tracking current or future uses of AI. . Gartner estimates that the average company has four AI or ML projects in place.).

Studies 17

Studies Gartner Marketing Integration 17

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist. Next, to maximize reach I integrated my promotion strategy across multiple channels. Chapter 1: Introduction.

Digital 111

Digital Marketing Guide Chapter 111

Bloomerang

SEPTEMBER 27, 2023

Sometimes a surprise donation request has value A study of around 6,000 participants from the Journal of Public Economics found that alerting the participants to the upcoming ask for a donation decreased click-through rates. Ask them questions to determine their demographics (age, zip code, marital status, communication preference, etc.)

Gift 101

Gift Celebrate Goal Donor 101

ASU Lodestar Center

JUNE 1, 2022

The 2018 Global Trends in Giving Report shows that, regardless of generation, online is now the preferred channel for donations. A recent case study by Dataro.io Most organizations have already embraced some form of these outreach channels and have taken steps to institute AI within their organization.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

3rd Sector Labs

MAY 14, 2014

Giving patterns, gift potentials, areas of interests and demographics represent starting points for analyzing your database. Study, re-think, revise. This month, we are co-hosting an upcoming webinar with 2Dialog , a leading provider of multi-channel fundraising technology, including donor segmentation specialization.

Analytics 170

Analytics Data Fundraising Database 170

BoardAssist

JUNE 27, 2017

A recent study shows that, for every 1000 email subscribers, nonprofit organizations have 13 mobile subscribers. Use Demographics to Send Targeted Messages. Texting services also allow you to monitor the donation history of your donors and to send relevant messages based on their demographics and preferences. billion by 2019.

Giving 49

Giving Libya Demographics Adopt 49

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) LinkedIn, Facebook, MySpace).

Demographics 45

Demographics Social Media Online Advocacy 45

AccelEvents

JANUARY 5, 2021

More than just artists finding a way to connect, established institutions like the Grand Ol’ Opry began to stream shows without an audience and record labels began to embrace virtual events as a way to stay in touch with their marketing demographic. The Future of Concerts and the Music Industry. Concerts and the potential spread of COVID-19.

Music 52

Music Industry Artist Virtual 52

AccelEvents

JANUARY 5, 2021

More than just artists finding a way to connect, established institutions like the Grand Ol’ Opry began to stream shows without an audience and record labels began to embrace virtual events as a way to stay in touch with their marketing demographic. The Future of Concerts and the Music Industry. Concerts and the potential spread of COVID-19.

Music 52

Music Industry Artist Virtual 52

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) LinkedIn, Facebook, MySpace).

Demographics 34

Demographics Social Media Advocacy Online 34

Greater Giving

FEBRUARY 25, 2021

Studies have shown websites that include a video message are 53 times more likely ( Insivia ) to reach Google’s front page than those who don’t, and video can boost conversion rates by up to 80% ( Unbounce ). When it is ready to post share it on your website and across all your social media platforms and video channels.

Video 87

Video Nonprofit Images Awareness 87

Forum One

JANUARY 19, 2023

Think beyond “your website” Your digital ecosystem —which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms—is the entry point through which your target audiences experience your organization. You can look at things like past behavior, interests, demographics, and more.

Websites 61

Websites Change Management Digital Government 61

Classy

JULY 9, 2021

Communication Channels Have Changed. While you may have some major donors who still want a printed copy of your annual report, feasibility study, or other materials, the budget you need for this piece of your capital campaign can be much lower than in the past. Across age demographics, donors prefer to give online.

Trend 59

Trend Campaign Tips Phase 59

Qgiv

JUNE 23, 2021

39% of Gen X respondents said they’re most likely to give as a result of a post they see on Facebook or other social media channels. 33% of donors in this age group prefer to give in response to social media channels, and 29% prefer to give via text messages. Social media marketing is a great channel to promote your event on.

Practice 52

Practice Marketing Fundraising Social Media 52

NTEN

MARCH 16, 2010

Anecdotally and intuitively, you know that changing demographics and technology are driving a shift in your engagement with donors, volunteers, event participants and other people your organization relies on to fulfill your mission. Chart 1 below shows that the next generation of donors, Gen X and Boomers are truly multi-channel.

Generation 56

Generation NTEN Chart Donor 56

Forum One

SEPTEMBER 7, 2021

Your digital ecosystem , which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms, allows for a number of entry points through which your target audiences think and feel about your organization. Think beyond the website. Creating a personalization plan.

Websites 58

Websites Strategy Change Management Digital 58

Bloomerang

AUGUST 30, 2021

Even better, pick different strategies to use across multiple channels (e.g., The best ones are brief, engaging, and ask about the donor’s interests and preferences rather than seeking demographic information. No one plan fits all nonprofits, but there are all sorts of successful strategies from which you can pick and choose.

Donor 98

Donor Giving Retention Gift 98

Whole Whale

AUGUST 25, 2021

Nonprofits today often miss donation opportunities by not being flexible in how they reach new demographics and maintain their online presence. Beyond the power of building community and reaching most of your supporters, email has the highest return on investment of any marketing channel. Marketing is missing the audience.

Stats 96

Stats Trend Mail Fundraising 96

AccelEvents

SEPTEMBER 8, 2020

While advocacy marketing, case studies, and testimonials will help the promotion of your event brand , you don’t want to put too many eggs in too many baskets. Utilizing multiple pre-event promotional live streams will help you speak to that target demographic and start fostering engagement. Make sure that the material looks good!

Virtual 95

Virtual Marketing Guide Stream 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2009

And finally, Dana Boyd debunks a study that found "Twitter is 40% of Useless Babble." She goes on to say that conversations on Twitter are, well, human. Walk into any typical social encounter between people you don't know and it's bound to look a wee bit alien, especially if those people are demographically different than you.

Social Media 91

Social Media Media Help Social 91

Care2

APRIL 6, 2011

The survey results are filled with interesting data that nonprofits and political campaigns should take into consideration when developing outreach strategies to reach younger demographics. 16% said it made less of an impact.

Student 74

Student Houston Advocacy Survey 74

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2008

Not sure if this matches demographic studies of RSS users or not because this group was under 18) They were aware of tagging, but in the sense of how it is used on Facebook - to tag your friends in photographs or notes, etc. study, because every day they interact with friends through multiple channels of communication ???

RSS 50

RSS Twitter Digital Classroom 50

Connection Cafe

FEBRUARY 17, 2011

Much has been written and many have prognosticated about how new and emerging fundraising channels, fueled by technology, would spell the end of direct mail as THE predominate fundraising conduit. Anecdotally and intuitively nonprofit professionals know that changing demographics and technology are driving a shift in charitable engagement.

Influence 33

Influence Giving Charity Mail 33

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 19, 2015

According to Millennial Branding study, 61% of high schools want to be entrepreneurs versus employees. Take for example, Mary Grace Henry and her project, Reverse the Course , a site where she sells reversible headbands that she sews and donates all profits to support girls education in Uganda. Gen Z By The Numbers.

Social 50

Social Nigeria Student Cancer 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 22, 2009

Some recent studies on social media and social networking use and baby boomers show that more and more are adopting social media. It may be mean rethinking multi-channel campaigns, particularly use of direct mail as Allyson Kapin writes on the Frog Loop blog. The Digital Generational Divide: Baby Boomers Are Not Old!

Social Media 53

Social Media Media Social Social Network 53

Achieve

AUGUST 28, 2016

Whether it’s in the form of blogs, YouTube video channels, or popular Twitter, Snapchat and Instagram feeds, social media has taken the world by storm — and nonprofits need to identify the “influentials” leading the charge in their space and educate them about their issue. But there are powerful new storytellers on the scene.

Public 52

Public Causes Issue Conversation 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

ALSO, incredibly important measurements are the demographics of who your non-profit is reaching. How do you measure the your organization’s influence in social channels ? I believe this is because it is so difficult to measure behavior change. Many feel the same as Craig Newmark. Respond here. This conversation was started by.

Summary 94

Summary Social Media Measure Media 94

Connection Cafe

APRIL 22, 2010

Anecdotally and intuitively nonprofit professionals know that changing demographics and technology are driving a shift in charitable engagement. What are their preferred channels for engagement? What are the most appropriate channels for fundraising? Who and what influences their giving decisions?

Generation 29

Generation Jordan Demographics Haiti 29

AccelEvents

SEPTEMBER 8, 2020

While advocacy marketing, case studies, and testimonials will help the promotion of your event brand , you don’t want to put too many eggs in too many baskets. Utilizing multiple pre-event promotional live streams will help you speak to that target demographic and start fostering engagement. Make sure that the material looks good!

Virtual 52

Virtual Marketing Guide Stream 52