Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? It would be useful to have a landscape study of who is doing what in terms of using social media ambient data in the nonprofit and philanthropy sectors.

Social Media 101

Social Media Channel Data Media 101

Nonprofits Source

JUNE 24, 2024

Additionally, you may append different types of contact information—such as phone numbers and email addresses—to reach as many customers as possible through these channels. Once you obtain this data, you can activate it across online and offline channels , including direct mail, email, and social media. Leverage student marketing data.

Audience 52

Audience Marketing Student Social Media 52

Nonprofits Source

FEBRUARY 24, 2023

Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Research these prospects to determine which marketing channels, messaging, and branding would be best suited to solicit their support. Then, link back to these resources across your other marketing channels.

Map 52

Map Digital Business Marketing 52

Whole Whale

SEPTEMBER 8, 2023

The 5 key points from “Ogilvy on Advertising” Do your homework – Study the product, its competitors, and research consumers’ views before developing advertising. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Thorough understanding leads to big ideas.

Lesson 59

Lesson Fundraising Digital Test 59

Qgiv

APRIL 9, 2024

Through comments, shares, direct messages, and fun hashtag challenges, you can foster relationships that would be harder to form through more traditional channels of communication. YouTube YouTube offers a platform for longer-form video content, which is great for sharing more in-depth stories, case studies, and event recordings.

Social Media 52

Social Media Media Guide Social 52

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist. Next, to maximize reach I integrated my promotion strategy across multiple channels. Chapter 1: Introduction.

Digital 111

Digital Marketing Guide Chapter 111

Qgiv

JUNE 23, 2021

39% of Gen X respondents said they’re most likely to give as a result of a post they see on Facebook or other social media channels. 33% of donors in this age group prefer to give in response to social media channels, and 29% prefer to give via text messages. Social media marketing is a great channel to promote your event on.

Practice 52

Practice Marketing Fundraising Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

ALSO, incredibly important measurements are the demographics of who your non-profit is reaching. What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? What’s your “sexy&# social media metric?

Summary 94

Summary Social Media Measure Media 94

Achieve

APRIL 10, 2020

An effective marketing strategy will clearly convey exactly what your virtual event entails while reaching your target demographic. . Social media channels are great to announce your event (just make sure to include your website link so your supporters can take action). Filter searches and focus on specific metrics.

Virtual 52

Virtual Donor Registration Relationship 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Twitter Demographics. Success Metrics for Your Social Fundraising Plan.

ROI 50

ROI Widget Cambodia Metrics 50

Achieve

SEPTEMBER 18, 2024

Using this data, your organization can determine which metrics are best for measuring your social impact and illustrating all of your work’s tangible achievements. Storytelling is a great way to connect data points to real people, actions, and outcomes, making cold metrics more engaging and personal.

Impact 52

Impact Data Los Angeles Metrics 52

Amy Sample Ward

MAY 14, 2009

Email is a critical channel. The fastest growing demographic is those 35 years old and older. This was a great way for EAC to create a meaningful channel into the discussions and to maintain transparency. Read the full case study here. You can read the full case study here. More than 3.5

Tools 100

Tools Tech Map Case Study 100

The Modern Nonprofit

JUNE 6, 2024

Gather demographic data, such as age, location, income level, and specific challenges or needs they face. ” Measurable Goals : Establish metrics or key performance indicators (KPIs) that allow you to track progress and success. First, identify your target audience. Who are the individuals or groups you aim to serve?

Profit 59

Profit Guide Build Metrics 59

Bloomerang

MAY 30, 2022

One study found that 37% of organizations with budgets under $1 million and 22% of organizations with budgets over $1 million don’t have a fundraising plan in place. Conduct audience research to assess the demographics, interests, and motivations of your supporter base. Prepare your marketing channels. Direct mail.

Guide 128

Guide Fundraising Social Media Channel 128

Achieve

FEBRUARY 9, 2024

To improve your online engagement metrics and boost conversions, you’ll need to roll out fresh and creative engagement tactics. However, if you only engage with your supporters via one digital communication channel, your content or post formatting may become predictable and monotonous, leading to a decline in engagement.

Communication 52

Communication Digital Tips Poll 52

Candid

JANUARY 19, 2022

According to a Google study , over half of the people who watch an online nonprofit video donate afterward, making video a highly effective platform for boosting your fundraising. Promote your videos on the right channels. Posting your videos on these channels allows supporters to share your content easily. .

Video 94

Video Digital Effective Strategy 94

Neon CRM

MAY 31, 2023

This can occur through various channels such as social media, word of mouth, or advertising. Demographic factors: Donors who fit the organization’s target demographic are more likely to give. The 4 Primary Donor Communications Channels There are several different ways you can communicate with your donors.

Donor 52

Donor Management Guide Retention 52

Care2

AUGUST 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The most obvious metric is video view counts.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The most obvious metric is video view counts.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

MAY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Email is a critical channel.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

AUGUST 7, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) And you should be everywhere, but prioritize.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) And you should be everywhere, but prioritize.

Causes 48

Causes Facebook Social Media Advocacy 48

Connection Cafe

DECEMBER 5, 2019

If those are the metrics they used to measure the worthiness of your charity for their money, then failing to meet those expectations after the first donation is bound to create a drop-off in donors. Other questions that can help inform your donor communications plan include: Ask them their preferred channel of communication.

Donor 42

Donor Retention Nonprofit Charity 42

Amy Sample Ward

APRIL 28, 2009

And finally, we’ll learn from a few case studies and go over some production best practices. well educated demographic, avg income over 100K. can split/switch from stero to mono channels or the other way around; most software can do it natively. Gives you good metrics for downloads, where people are coming from, etc.

Podcast 123

Podcast Support Files Audio 123

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. I’ve spent some time taking a look at various reports, studies, and International organizations and the use of networks and social media. Global Conversations.

Policy 104

Policy Social Media International News 104

Achieve

MARCH 17, 2023

However, as technology advances and donors are increasingly spending their time across a variety of channels, investing your time and energy into one single channel can prevent supporters from seeing your messaging and slow down fundraising results. If you have any gaps in your database, use a demographic appending service.

Channel 52

Channel Donor Demographics Social Media 52

Neon CRM

APRIL 27, 2023

Take a look at the demographics of your audiences. New Volunteers: If you are running a volunteering event, this is the primary metric you’re going to use to judge success. Marketing: One of the great things about digital marketing channels, like email and social media, is that they’re cheap. Make your team the stars!

Guide 78

Guide Nonprofit Volunteer Hosting 78

Care2

OCTOBER 4, 2009

Heidi and Greg presented case studies and discussed effective online engagement of potential donors at that very critical moment – right after they have signed up for a nonprofit’s email list. It’s probably better to measure against your own internal metrics to get an idea of how the campaign is performing.

Donor 45

Donor Advocacy California Facebook 45

Bloomerang

NOVEMBER 13, 2021

there’s different types, there’s proven means it’s worked for another group in the past, evidence-based, it needs to meet those criteria, that means study. We need to know what metrics we need to be tracking. Sample metrics. We have a great YouTube channel. Is it an evidence-based curriculum or process?

Measure 80

Measure Report Process Impact 80

Connection Cafe

MAY 13, 2009

Email: Email is a critical channel, not talked about enough! Fastest growing demographic is 35 and older. > More examples can be found on the Google Earth Outreach page of nonprofit case studies.). Some website tools: 1. Content management system 2. Donor Database/CRM. Ask them to take action 4.

Tech 20

Tech Communication Tools Online 20