Association Analytics

SEPTEMBER 13, 2023

Let’s dive into how learning analytics can drive engagement, improve course completion rates, identify gaps in learning programs, and optimize the learning experience. Example: Through a learner sentiment analysis, one association discovered that one of their courses consistently received low ratings due to challenging content delivery.

Analytics 169

Analytics Education Program Impact 169

M+R

DECEMBER 1, 2021

This is the first in a series of posts about ways you can prepare your organization for the upcoming changes in the 2022 election cycle. Now cell phone carriers such as AT&T, Verizon, and T-Mobile are cracking down by enforcing rules to track organizations and their texts. 2022 Changes: What’s Happening and What to Do About It.

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Change Digital Phone Campaign 85

sgEngage

MARCH 8, 2024

Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult. Open rates have become overinflated due to machine opens and, for the first time in 16 years of producing this report, we have determined that open rates are no longer a metric we can include.

Benchmark 77

Benchmark Blackbaud Report Online 77

Nonprofit Tech for Good

OCTOBER 15, 2022

Your nonprofit does incredible, life-changing work. For direct mail, include a reply device and return envelope so your donors don’t have to track down an envelope or stamp at home. Emily Lefferts is a copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. About the Author.

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Campaign Tips Fundraising Mail 333

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Without tracking how your digital marketing strategy is performing, you can’t know how to improve or where to invest next to see results. Analytics tracking takes the guesswork out of important decisions around fund allocation, investment and marketing.

Track 52

Track Digital Marketing Analytics 52

Qgiv

DECEMBER 7, 2022

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Standardization around portfolio tracking, donor interactions, documenting proposals, and next steps is critical to the health and sustainability of any fundraising program.

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Database Track Donor Management 52

M+R

MAY 31, 2022

that thing Apple is doing to email that’s going to change everything.” We saw some of the impacts of these changes in this year’s Benchmarks. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content.

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Mail Spam Rate email 108

Nonprofit Tech for Good

FEBRUARY 6, 2022

Nonprofits have assets but instead of owners having equity in the balance sheet, net assets are tracked for a nonprofit. At a nonprofit, a donation must be tracked throughout the accounting process, and if the funds are restricted, supporting documentation is required to prove that the funds were only used for the stated purpose.

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Software Guide Award Grant 309

Nonprofit Tech for Good

JUNE 13, 2013

For those of you who have read Social Media for Social Good and have taken my webinar on how to launch a social and mobile media strategy for your nonprofi t, you know that the core of the strategy that I advocate for is tracking and proving your success. That said, below is selection of metrics to track and a brief explanation as to why.

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Track Mobile Media Fundraising 234

Nonprofit Tech for Good

APRIL 2, 2020

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. At the end of the day though, making small changes to your forms or calls-to-action can drive big gains. By increasing your conversion rate to 1.5% 3) Engagement.

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Metrics Digital Marketing Retention 318

Nonprofit Tech for Good

APRIL 17, 2021

Corporations in today’s world don’t just want to support your mission once, they want to create long-lasting and tangible change alongside you for years to come. ” High customer retention rates can help a company spend less on marketing, improve the overall lifetime value of a customer, and earn more referrals.

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Help Retention Tips Template 269

M+R

APRIL 16, 2024

So here’s your action item: If your organization hasn’t already, save any existing UA data before this date for historical tracking! You may also want to discuss which KPIs are important for your organization to track year over year and save any relevant data so you can continue to compare those KPIs to historical performance.

Benchmark 40

Benchmark Analytics Google Comparison 40

Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). Make sure you are tracking your “unique visitors&# to your organization’s website from month-to-month. Website Traffic.

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Social Media Metrics Track Myspace 249

Nonprofit Tech for Good

NOVEMBER 15, 2019

The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their donor base or increase their revenue. There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software.

Relationship 231

Relationship Software Management Pledge 231

Pamela Grow

MARCH 7, 2024

But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails. Your Welcome Email According to Campaign Monitor, Welcome emails have a whopping 91.43% open rate. As this gets to become a regular practice, you’ll see your open rates climb. How are you making your donor feel?

email 69

email Storytelling Newsletter Nonprofit 69

Eric Jacobsen Blog

AUGUST 23, 2021

Change is universal and inevitable. Change is disorienting. Change clouds your horizons and paralyzes your courage. Today’s ever-increasing pace of change is relentless. Stretching beyond your comfort zone fast tracks your creativity. It enhances your productivity. See What’s invisible. Start with Trust.

Change 52

Change Script South Africa Colombia 52

Association Analytics

JUNE 17, 2021

If particular role types are not attending, take a look at your content and determine if it makes sense to create sessions or a learning track that addresses their needs. As a bonus, many associations find that repeat event attendees also renew at higher rates. ( Do your repeat event attendees also renew at higher rates? ).

Associations 318

Associations Data Registration Analytics 318

sgEngage

FEBRUARY 8, 2024

To successfully implement changes to your grantmaking application, you need to communicate the benefits of data-driven and user-centered design to your leadership, tie the benefits to your organization’s overall goals, and involve your leadership in the decision-making process. For example: Does your application represent your mission?

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Application Leadership Grant Philanthropy 88

Nonprofit Tech for Good

JUNE 13, 2013

For those of you who have read Social Media for Social Good and have taken my webinar on how to launch a social and mobile media strategy for your nonprofi t, you know that the core of the strategy that I advocate for is tracking and proving your success. That said, below is selection of metrics to track and a brief explanation as to why.

Track 186

Track Mobile Media Fundraising 186

Neon CRM

DECEMBER 6, 2023

First, you’ll learn how to calculate your donor retention rate, and then you’ll uncover some specific steps you can take to keep new donors engaged with your organization in the coming months. The Donor Retention Rate Formula If donor retention is a priority for you, it’s important to know how to calculate and track your donor retention rate.

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Donor Retention Template Widget 98

Greater Giving

DECEMBER 19, 2022

Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. But getting high-quality event analytics requires high-quality, accurate numbers—which means carefully tracking data along the way. Key Event Metric examples to help you track your own ROI.

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Metrics Ratio ROI Sponsor 98

Nonprofit Tech for Good

AUGUST 6, 2023

During a year-end campaign, it’s essential to track and analyze data from these multiple channels. Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. However, this is not a universal rule. Define your metrics of success.

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Practice Fundraising Guide Channel 243

Nonprofits Source

APRIL 3, 2024

For example, tracking the volume of social interactions only works on social media, whereas bounce rate helps you determine if your email or membership information website is capturing users’ attention. Before pushing changes to your membership website live, ask current members to take a look and provide suggestions.

Organization 52

Organization Online Influence Metrics 52

Nonprofit Tech for Good

NOVEMBER 1, 2020

As this first impression can be hard to change, it’s worth taking your time to think about what you want to convey. This will give you a good idea of what’s working and what you might need to change. You’ll also want to keep track of these stats. This can come in very useful for tracking your progress and engagement.

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Social Media Associations Media Social 332

Bloomerang

APRIL 17, 2024

Is your organization feeling the changes in our economy, society, and communities? Each of these industries needs to study an aspect of their output to see how it performs and decide if they need to change. You may be tracking the number of likes on a Facebook post. Are you a leader feeling the pressure to meet these challenges?

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Data Metrics Measure Goal 99

sgEngage

NOVEMBER 14, 2023

Lack of shared storage, inaccessible files, and the desire to avoid changing existing data platforms all worsen these existing data silo challenges. Data integration allows nonprofit healthcare organizations to: Exchange data at a faster rate. So, how do healthcare organizations overcome these data silos? Informed fundraising plans.

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Integration Data Nonprofit Platform 76

M+R

DECEMBER 13, 2022

Tune up your tracking in advance of key moments. For ads tracking and more, we highly recommend Google Analytics. For ads tracking and more, we highly recommend Google Analytics. Adding eCommerce tracking means you can track your conversions back to specific promotions.

Fundraising 84

Fundraising America United States Track 84

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Track your own data. For example, retention rates tend to be higher for mid-level and major donors. Same as above.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Care2

JULY 16, 2014

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. What will this mean for the nonprofit world, and will this change how we''re communicating on Twitter? Facebook pages have also offered some insightful data on audience engagement.

Track 65

Track Twitter Analytics Metrics 65

sgEngage

AUGUST 10, 2021

In our current engagement tracking, we tend to rely very heavily on opens as confirmation our message was enjoyed and appreciated, but I think we all know that’s not really an accurate tracking mechanism. And don’t forget about those corporate email protection systems such as Barracuda which affect open tracking.

Metrics 111

Metrics Open Blackbaud gMail 111

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. What can I do to prepare before the iOS15 changes? How will iOS 15 impact email marketing? Use your UTMs.

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email Marketing Test Mail 104

NTEN

MAY 1, 2014

After over a decade of convening our signature annual Nonprofit Technology Conference, we are excited to unveil and invite you to our inaugural Leading Change Summit in San Francisco on September 3-6. For attendees, the Leading Change Summit experience begins when you register. We hope to see you in San Francisco this September!

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San Francisco NTEN Change NTC 94

Cloud 4 Good

AUGUST 4, 2022

Founded in 1863 as a land-grant university, the University of Massachusetts Amherst (UMass Amherst) has remained unwavering in its commitment to social change and creating a better world. These programs help track current and prospective students engaging with the UMass brand through mass emails. Understanding Engagement + Preferences.

Massachusetts 90

Massachusetts University Communication Marketing 90

Qgiv

MARCH 14, 2023

Many organizations use disparate systems, CRM, online giving, volunteer management, email marketing, wealth screening, website tracking, the list goes on. If those systems don’t communicate, or place data into the same data warehouse, your organization can’t track donor/constituent engagement and behavior.

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Challenge Retention Nonprofit Tennessee 98

NTEN

JULY 16, 2014

The Early Bird registration deadline for the 2014 Leading Change Summit has been extended to July 31st! Between now and July 31st, we''re offering the lowest rates to you, our amazing community members! And if you needed more convincing, here are the top 5 reasons why you should attend the Leading Change Summit this September!

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San Francisco Change Facilitation Track 90

Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. These types of changes can help you nail down an excellent fundraising strategy moving forward. Did you mail out an appeal at a different time? In this scenario, you spent $0.43 3) Past Trends.

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Goal Fundraising Pledge ROI 300

Media Cause

JANUARY 17, 2024

In addition to the standard e-commerce features, Shopify has a dedicated nonprofit program that offers discounted rates and specialized tools. Furthermore, Shopify allows nonprofits to track donor information and create targeted email campaigns, which can help with donor retention and engagement.

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Paypal Nonprofit Donation Retention 59