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Words to Avoid—2022 Edition

Candid

With that in mind, we’d like to kick off 2022 by actively questioning the use of certain words—and what is meant—so that we can continue to improve by phasing out terms that might be overused, harmful, or inaccurate. Many organizations that use this language exist because there is something that can be done. Disappointed?

Language 116
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Need a copy editor? Look in the mirror

M+R

One of the leading causes of lukewarm, deflated, meandering copy is a lack of clear purpose. Keep these in mind next time you are self-editing, and you may find your ideal lede lurking a few lines in to your draft. You are a person whose job is to carry passion and in-depth knowledge about your particular cause or organization.

professionals

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Developing The Creative Skills That Will Help You Become A Great Nonprofit Storyteller

Bloomerang

By opening up the audience to a new idea or way of thinking, you can open their hearts and minds to the work you’re doing and get them further invested in your cause. . Use descriptive language. . When you use descriptive language, you help the audience picture something in detail. Incorporate humor into your story. .

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7 “Must Do’s” When Thanking Donors To Win Their Heart and Set Up Future Gifts

Get Fully Funded

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. If they have, thank them for their loyalty and commitment to the cause. Write with warmth and sincerity.

Gift 119
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Nail Your Request for Donations During Economic Ups, Downs, and Crisis Times

Get Fully Funded

Not only is asking for donations uncomfortable at times, but with SO many great causes out there to donate to, WHY would someone choose your cause? You’re not asking for money, you’re: Championing a cause you, and others, believe in. Donors give to causes that matter to them. More about that in a minute.

Donation 122
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Website Design for NGOs: 5 Essential Strategies

sgEngage

As you read through these strategies, keep your supporters in mind. Ask yourself, “What resources do I need to provide to help my supporters engage with my cause?” Keeping your supporters top of mind will help you create a website that gets real results. . Serious and professional? Focus on your donation page. .

Design 75
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Building Blocks of Effective Creative: Authenticity

M+R

The answers should be more clear since we are talking about one specific mind rather than an audience’s collective experience, and there is often the opportunity to ask these questions directly. Authentic creative will look and sound natural and organic, not forced and artificial. Honest, human language matters. Source: SEIU.