Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2008

I thought I had posted this case study from the NTC 08 Panel called "Social Media Case Study Slam" already, but looks like I didn't. This case study is by Danielle Brigida from the NWF and her experience using Digg and StumbleUpon for generating traffic. The rest of the case studies are here.

Case Study 50

Case Study Stumbleupon Studies Digg 50

Saleforce Nonprofit

AUGUST 12, 2021

Start small and measure the ROI, that way you’ll have a better idea of what to expect the following year. Many nonprofits think Giving Tuesday might be out of scope in terms of resources, but if you incorporate it as part of your end-of-year campaign journey, you can repurpose content instead of creating completely new content.

Giving 112

Giving Tips Game Digital 112

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2010

Note from Beth: Recently, Networked for Good offered a free e-book about how nonprofits can development a micro-content for their social media presences filled with useful tips and best practices. Carie Lewis gives an excellent mini case study of how to leverage micro content during the holiday and get results.

Content 104

Content Facebook Strategy United States 104

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

to quantify ROI Page views from our stats program & Video view count from youtube ??? KEY TAKEAWAYS ABOUT ROI, MEASUREMENT, and METRICS for nonprofits using social media If you or your boss are stuck on time spent ROI, track as you go. to quantify exposure Time spent on page & Vote count from poll program ???

Case Study 50

Case Study ROI Social Media Contest 50

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), Facebook Fundraising Mobile Media Social Media Twitter ROI (Return on Investment)' There absolutely is a math to social and mobile media.

Track 186

Track Mobile Media Fundraising 186

sgEngage

SEPTEMBER 11, 2023

Start with a prompt to create a skeleton sample golf tournament marketing plan that your team can further flesh out with your content, or verbiage for promotional emails. Use it in tandem with your event website and digital channels to plan your tournament marketing campaigns.

Charity 76

Charity Create Sponsor Sample 76

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 5, 2011

2. Living Case Study Technique: Assessment also helps find examples from the participants themselves. User-generated content for training can be powerful and also make participants more open to subject matter. I introduced some concepts about Social Media ROI and steps to making a case.

Social Media 96

Social Media Reflection Leadership Media 96

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2013

This story became a case study in “ Measuring the Networked Nonprofit ,” to illustrate the value of crowdsourcing and how to measure the return. How’s That for ROI? But these days, I’m working overtime to use social media for much more than community engagement and content marketing. by Taryn Degnan.

Social Media 126

Social Media Life Media San Francisco 126

NTEN

SEPTEMBER 4, 2012

Case-Studies: Three Stories of HR Management, plus a closer look at one small organization's migration of mission-critical data to a new database in the cloud. DIY ROI: Use this checklist from Network for Good's Tanya Lee to make smarter technology investments for your org.

Issue 82

Issue Data Case Study Org 82

Amy Sample Ward

SEPTEMBER 15, 2009

We Are Media is a terrific resource for anyone looking for tips, examples, case studies and information on using social media in a nonprofit organization. Now, the content from We Are media is available to you in a brand new “ Choose Your Own Expert &# format. The best part: any path you choose will be a good one.

NTEN 105

NTEN Media eLearning Case Study 105

Forum One

OCTOBER 13, 2022

During this session, you will have the opportunity to put what you’ve learned into practice through case studies and activities. Real-world examples of how nonprofits are already investing more deeply in their advertising budget and seeing valuable ROI. How to mitigate the extractive nature of research.

Colorado 46

Colorado Digital Audience Denver 46

Everyaction

MAY 2, 2018

To build a persuasive case, focus on the ROI that you will receive from upgrading your technology, and bring evidence and concrete examples to prove your point. This makes the process more interactive and involved for them and allows you to deliver more specific and personal content, tailored to their biggest areas of concern.

Tools 54

Tools Fundraising Proposal ROI 54

Nonprofit Tech for Good

NOVEMBER 28, 2011

And almost all executives were resisting letting go of control and embracing the new concept of empowering supporters and donors to be content creators and fundraisers for their nonprofits online. Flash forward four and a half years. Executives have come a long way in understanding the Social Web. Get training.

Social Media 250

Social Media Media Social Stats 250

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Saw a 2X ROI on ad spending. Content is still a very important factor in educating, informing, and building member/donor trust. 47% of donors say they consume 3-5 pieces of content prior to engaging with a sales/development person.

Ideas 111

Ideas Donation Online Strategy 111

Connection Cafe

MARCH 16, 2021

Study your customers’ preferences to nurture them with valuable content, so they could know more about your product and get some benefits. Think about webinars, conferences, or case studies you can create in cooperation with your customers. Study your visitors. Create account-orientated content. Conclusion.

Marketing 26

Marketing Statistics Analysis Case Study 26

AccelEvents

SEPTEMBER 8, 2020

While advocacy marketing, case studies, and testimonials will help the promotion of your event brand , you don’t want to put too many eggs in too many baskets. For example, if you are using a content marketing strategy and publishing blogs to your social pages at a set time each day, do not promote your live stream at that same time.

Virtual 95

Virtual Marketing Guide Stream 95

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Beth Dunn’s presentation covers the basics, complete with case studies, and suggests Quick start and Advanced Quick Start tactics to launch your nonprofit into social media. Make it easy to re-mix your content. Tips and Case Studies Who’s Doing What, Where, and How? Listen first.

Slideshare 56

Slideshare Social Media Profit Case Study 56

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

MARCH 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Remember, content is still king.

Social Media 38

Social Media Content Practice Web 38

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I view it as a focus group that offers content ideas for blog posts as well as to provide another conversation channel to share insights about social media. That statement guides how I engage and what content I share. This is multi-step process looking at your web site content, events, and social media properties. Unsubscribes.

Social Media 113

Social Media Measure Action Media 113

AccelEvents

SEPTEMBER 8, 2020

While advocacy marketing, case studies, and testimonials will help the promotion of your event brand , you don’t want to put too many eggs in too many baskets. For example, if you are using a content marketing strategy and publishing blogs to your social pages at a set time each day, do not promote your live stream at that same time.

Virtual 52

Virtual Marketing Guide Stream 52

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" DZ: Was there any organizational resistance to Twitter (or other social media)?

Social Media 68

Social Media Twitter Action Advocacy 68

ASU Lodestar Center

MAY 20, 2016

Every marketer understands the challenge of competing for attention among a sea of content with limited resources. This means excellent content—not fluff, but useful information they can't find elsewhere. This kind of content gets shared and spreads the word, and it keeps people opening your emails, and even looking forward to them.

Marketing 40

Marketing Nonprofit Open Source Museum 40

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

One of the things I've been wanting to do for a while is review my blog content for the year and select the "Top 10" posts or the "best of" posts. Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Effective ROI StoryTelling Techniques.

ROI 50

ROI Widget Metrics Cambodia 50

NTEN

MARCH 6, 2009

Flickr Photo: _ES Amy Sample Ward lays out 5 strategic steps for measuring the ROI of social media for your organization. Allyson Kapin offers 10 Best Web Content Practices over on the Care2 blog. Design is nice, but content is still king! What do you know, NTEN made the news! Thanks again, y'all!

NTEN 36

NTEN United States Case Study Sample 36

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 13, 2008

We have covered how to know if social media is a good fit for your organization , strategy mapping , meeting resistance , storytelling , engagement skills , and ROI on the wiki. The product will also live on the wiki as more static content, it won't replace the community as curriculum process where learning can extended.

Wiki 50

Wiki Challenge Work Module 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn from nonprofits and other organizations that have shared their social media case studies. Look at your score and ask yourself the following reflection questions.

Awareness 100

Awareness Tips Social Media RSS 100

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Google Analytics has proven particularly helpful for content-based sites and commerce sites.

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I have years of blog content and resource collections. I will also continue to write case studies, step-by-steps instructional pieces, and trend pieces. Over the past couple of years, one way that I synthesize blog content has been to do presentations. Social Media and Nonprofits: ROI Case Study Slam NTC in 2008.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2009

All this will be shared through a lively mix of discussion and case studies. It gave me an opportunity to think about how to retierate the content for a full-day workshop I'm doing in Chicago in June. We'll examine what can and can't be quantified as well as various metrics and analytics tools. Takeaways: 1.

Metrics 50

Metrics Map Social Media Strategy 50

Amy Sample Ward

MAY 14, 2009

It’s also a good idea to use a content management system to manage your website’s content and updates, like Wordpress , Joomla , and Squarespace. spam filters: are you using spam-like words in any of your content? Read the full case study here. You can read the full case study here.

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. Fun with Metrics: Measuring Success and ROI. What are metrics, measurement and ROI? How do you calculate the ROI? American Coaster Enthusiasts ???

Florida 50

Florida ROI Metrics Social Media 50

Care2

MARCH 23, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" If not, try editing your content to focus on the keywords that are important to you.

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

MARCH 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Use heading tags in your content. Update your content regularly.

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

DECEMBER 8, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" > “The Arbitrage Conspiracy Report” is our first piece of hard hitting Freeline content.

Social Media 28

Social Media Online Advocacy Case Study 28