TechImpact

OCTOBER 2, 2014

And more specifically, to social media and content marketing. But, a lot of nonprofits have had a difficult optimizing their content marketing efforts, and struggled to see the benefits. Here are 5 facts about content marketing your nonprofit needs to know in order to take its social media marketing campaigns to the next level in 2015.

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Stats Content Marketing Change 226

Nonprofit Tech for Good

JANUARY 12, 2010

Nonprofits with national and international name recognition do great on Facebook in terms of growing a large fan base, but many small to medium-sized nonprofits struggle to achieve the elusive Facebook ROI (Return on Investment) – website traffic, new e-mail newsletter subscribers, mobile subscribers, online donors, thumbs up and comments i.e,

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ROI Facebook Story Stats 218

Nonprofit Tech for Good

APRIL 5, 2024

Sponsors Get More Exposure & ROI When your event website is tied to a robust golf event management platform, sponsors can submit assets right at registration and their logo appears on the site instantly. Their brand starts earning impressions immediately—every site visit means more eyeballs on their brand and better ROI.

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Tech Marketing Sponsor Registration 202

Nonprofit Tech for Good

JUNE 13, 2012

The Return on Investment (ROI) was not significant enough to make me a convert. That said, let’s have a look at the ROI: Promoted Post Shared on Monday, June 11 at 9:30am EDT. Absolutely! But $30 for a 4% increase in exposure for one Status Update? Not worth it. Granted… it was just one Status Update.

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ROI Facebook Grant Nonprofit 211

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. If your nonprofit has yet to start a blog or already blogs but struggles with ideas for fresh content, then hopefully the 11 blog content ideas listed below will help. Post a wide variety of blog content and have some fun with it.

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Content Ideas Nonprofit Interview 260

Byte Technology

DECEMBER 15, 2021

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. Now you see your ROI and who your customer is.

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Marketing Analysis ROI Picture 246

Association Analytics

SEPTEMBER 27, 2023

Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. While proving ROI on analytics (and other systems, e.g. your AMS) can be difficult, a benefit analysis provides directional ROI on the key areas that you and your association care about.

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Analytics Analysis ROI Associations 169

Nonprofit Tech for Good

APRIL 24, 2010

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. 3) Facebook ROI is limited and often over-rated. Personally, my ROI from Facebook isn’t that great. There is some ROI, but there is also a lot hype about Facebook. The answers are always the same: 1) From this blog.

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ROI Integration Question Facebook 248

Association Analytics

MAY 4, 2023

With the right tools and analytic insights at your fingertips, you can make data-informed decisions about content creation, marketing strategies, event planning, and more. Many people have good ideas, but using analytics to test the ideas, improve upon them and prove ROI on their efforts will set you apart!

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Analytics Skills Knowledge Associations 321

Nonprofit Tech for Good

MARCH 6, 2013

Still, understand that the content your nonprofit blog publishes, the higher your ROI. Nonprofits that work in international development, disaster relief, or wildlife conservation often do this sort of storytelling in print materials and website articles, but it also works extremely well as blog content. Interview Experts.

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Content Ideas Nonprofit Interview 237

.orgSource

SEPTEMBER 19, 2023

This technology is being used to create new forms of content, automate tasks that were once done by humans, and make it easier for people to infringe on the intellectual property (IP) rights of others. One of the biggest is whether AI-generated content is protected by copyright law. Pendo, Founding Member of Chicago Law Partners, LLC.

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Sponsor Associations North America Law 221

Nimble AMS

FEBRUARY 6, 2023

If so, your organization might be missing out on your event’s ROI, making it a challenge to justify your overall events budget. Go above and beyond by tailoring the content to your member to make the opened email worth their while. You won’t want to miss our webinar: For the love of events ROI on February 14. Register today!

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Registration Associations ROI Conference 114

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.

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ROI Social Media Media Social 103

Nimble AMS

DECEMBER 3, 2023

Not only can you save staff time, but you can boost your ROI by freeing staff to work on higher-value projects. Cont inuous upgrades can also boost your ROI, saving your association tens of thousands of dollars a year. The right AMS makes automation simple with user-friendly point-and-click technology.

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Associations ROI Retention Software 130

Nonprofit Tech for Good

JUNE 13, 2012

The Return on Investment (ROI) was not significant enough to make me a convert. That said, let’s have a look at the ROI: Promoted Post Shared on Monday, June 11 at 9:30am EDT. Absolutely! But $30 for a 4% increase in exposure for one Status Update? Not worth it. Granted… it was just one Status Update.

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ROI Facebook Grant Nonprofit 100

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! I wasn’t convinced at all that the world needed another blogger.

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Content Ideas Organization New York 238

.orgSource

OCTOBER 31, 2023

Sponsored by Nimble AMS We’ve crafted a great educational program, but it’s not delivering ROI. Unique web and mobile engagement strategies have empowered the Turnaround Management Association to engage members with dynamic experiences and personalized content at all stages of their professional journey. What’s wrong?

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Sponsor Associations Law Hype 275

Nimble AMS

MARCH 30, 2023

If your organization wants to improve staff processes, enhance the member experience, and boost your ROI, choosing an AMS will give you a competitive edge. With Nimble AMS you can boost your ROI, streamline staff processes, and enhance your member experience.

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Associations Software Difference ROI 138

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. If your nonprofit has yet to start a blog or already blogs but struggles with ideas for fresh content, then hopefully the 11 blog content ideas listed below will help. Post a wide variety of blog content and have some fun with it.

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Content Ideas Nonprofit Interview 118

EveryAction

APRIL 5, 2023

Specific ways organizations can get the board on board As you put together your summary for the board, try these specific tactics for illustrating the value of a technology change: Highlight return on investment (ROI) Show the board how the new technology will improve ROI, and lean on data.

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Technology Change Analysis Tech 186

Forum One

MARCH 12, 2024

Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth. What should I look out for when using AI?

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Social Media Images Video Media 80

AFP Blog

MARCH 5, 2014

Prove Content Marketing ROI with a Performance Scorecard : ROI. In spite of burgeoning internal support and increasing budget, the truth is many content teams still struggle with justifying spend through content marketing ROI, and performance is suffering as a result.' It’s the elephant in the room.

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ROI Content Marketing International 24

.orgSource

JULY 25, 2023

Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.), and meta descriptions (Html summaries of page contents.) These are a few of its talents and tricks for putting your words at the top of the queue: AI tools can automate many SEO activities.

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Team Marketing Build Analysis 221

NTEN

JUNE 29, 2011

When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. How's that for ROI? Lately, there has been much debate about the value of social media and its so-called "experts".

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ROI Facebook Advocacy Social Media 94

NTEN

MAY 17, 2011

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. Don't change the "Campaign Name" across mediums; use "Campaign Content" to differentiate between ad versions. We found that each new subscriber cost: $2.12 from Facebook.

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ROI Linkedin Online Analytics 91

Achieve

OCTOBER 6, 2023

Social Media Engagement Rate When it comes to securing support on social media, getting your nonprofit’s content in front of prospective donors is only the first step. Whether you’re posting on Facebook , Instagram, or even LinkedIn, it’s important to focus on reaching users who are most likely to take action in response to your content.

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Social Media Metrics North Carolina Media 52

Nonprofit Tech for Good

APRIL 17, 2021

Partner Sufficiency: Support your partners’ ability to amplify the partnership with a toolkit including your brand guidelines, assets and pre-approved content. Opportunities & Education: The Top 10% of your partners donate 3x more than the rest. Redefine your asset portfolio based on your findings.

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Help Retention Tips Template 271

NonProfit Hub

APRIL 17, 2024

This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community. Align content to your target audience’s interests. Create engaging and interactive content. Simple language free of jargon.

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Practice Organization Nonprofit Content 36

Nimble AMS

JUNE 6, 2023

TECH TIP: With Nimble AMS, you can leverage myTrailhead , a free training platform with engaging content like videos, gaming elements, and quizzes to increase staff technology adoption and boost employee retention. Showcasing this value will ensure your board knows your future technology ROI. Automation. User-friendly data.

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Adopt Associations Software Management 122

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. That’s right, your lovingly crafted social media content is often met with nothing more than a virtual tumbleweed rolling by. So, what do you think?

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email Rate ROI Social Media 52

Connection Cafe

NOVEMBER 7, 2014

Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. In fact, sixty-six percent of nonprofits are focused on becoming better storytellers and sixty-three percent are working on creating better visual content. What is Content Marketing? Everyone is searching.

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Content Storytelling Marketing Chart 45

Nonprofit Tech for Good

FEBRUARY 14, 2019

The key, though, is doing it in a way that delivers maximum ROI. This should generate enough data to give you a good sense of your cost per action and ROI. Keep in mind that you’ll be able to monitor your campaign’s performance and turn it off at any time if the ROI dips below the threshold you want to hit.

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Facebook Fundraising ROI Virginia 243

Nonprofit Tech for Good

MARCH 24, 2011

They are simply tools that can result in high ROI for your nonprofit, but only if the person sharing Status Updates, Twittering, and Checking-in on behalf of your nonprofit has the right skills, experience and training to make social media produce results. Fresh content drives the Social Web. 2) Is mobile. The Mobile Web is here.

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Social Media Skills Management Media 269

NTEN

OCTOBER 6, 2011

Nearly all of the web communication challenges I’ve encountered with the groups I’ve worked with stem from basic content planning and governance issues. People come to your website, first and foremost, to get information, so Content Strategy is relevant for any communications work you do. So, Content Strategy was born!

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Content Strategy Question Calendar 83

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

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Raise Campaign Money Online 59

.orgSource

AUGUST 28, 2023

Make it Easy Once you’ve identified a prospect, make playing on your team an opportunity that’s easy, fun, and offers some kind of ROI. Impact—Do their ideas and insights make a difference? For example, discounts on meetings or membership in exchange for an article or an appearance.) This is probably the most challenging piece in the puzzle.

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YouTube Industry Leadership Podcast 221

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2010

Note from Beth: Recently, Networked for Good offered a free e-book about how nonprofits can development a micro-content for their social media presences filled with useful tips and best practices. Carie Lewis gives an excellent mini case study of how to leverage micro content during the holiday and get results. Back to ROI.

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Content Facebook Strategy United States 104