M+R

DECEMBER 8, 2023

” It’s a normal, manageable change—but still one we need to be ready for. As with other deliverability changes , we wanted to explore what this means for our pals in digital fundraising. What exactly is changing? Apple recently released a new operating system update, iOS 17, for iPhones in mid-September.

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Track Digital Change Fundraising 105

Bloomerang

JUNE 23, 2021

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. Usually, organizations use large compiled files that actually contribute to lower response rates. . For email, the key metric to review is your Open Rate.

Rate 84

Rate Donor Mail Files 84

Classy

JULY 30, 2021

He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. When launching an email campaign to raise funds, it is imperative to perfect the copy, segment your email lists, fine-tune the graphic assets, and more. Emphasize the Cause.

Sample 121

Sample email Campaign Fundraising 121

DNL OmniMedia

JANUARY 17, 2024

In this guide, we’ll review five game-changing strategies you can use to activate your marketing potential and bring in more supporters, let’s begin! Once you’ve identified your target audience, you can backtrack to create a compelling campaign that they’re most likely to interact with. Demographics. Previous engagement.

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Game Marketing Change Tips 52

Neon CRM

MAY 26, 2023

The best nonprofit marketing campaigns are designed for awareness and advocacy for your organization. When you build your strategies around community, personalization, adaptability, and automation, you can create a campaign that resonates with your constituents. That is a website marketing campaign making an impact.

Campaign 95

Campaign Marketing Ideas Help 95

Get Fully Funded

DECEMBER 14, 2021

With Giving Tuesday in the rear view, it’s tempting to forgo a year-end giving campaign and coast to the end of the year, catching up on work and enjoying the holidays. A year-end giving campaign is your chance to win over donors when they are in a giving frame of mind. Top 10 strategies for a successful year-end giving campaign: 1.

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Campaign Giving Strategy Gift 130

M+R

DECEMBER 1, 2021

This is the first in a series of posts about ways you can prepare your organization for the upcoming changes in the 2022 election cycle. In 2020, nonprofits and campaigns relied on text messaging as a big way to get out the vote—sending more than 13 billion political text messages in the lead up to the election. Read time: 4 minutes.

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Change Digital Phone Campaign 84

Nimble AMS

MARCH 12, 2021

According to recent Community Brands research , most Members who fail to renew do so because of cost or a change in their lives, such as switching jobs, balancing family and professional priorities during the pandemic, or retiring. Next, create a winning re-engagement campaign. What does a lapsed member campaign look like?

Campaign 94

Campaign Create Survey Associations 94

Allegiance Group

MAY 1, 2024

If you’re ready to find out how your nonprofit can buck trends and create a winning year-end campaign, this blog post is for you. Look to Past Campaigns for a Fuller Picture It’s also helpful to analyze past year-end campaigns for insights. Want to know how a year-end campaign will fare?

Campaign 52

Campaign Guide Fundraising Storytelling 52

Nonprofit Tech for Good

JULY 30, 2023

2) Increased Donor Retention: According to Nonprofit Source , nonprofits that effectively use storytelling in their fundraising efforts have a donor retention rate of 45%, compared to 27% for organizations that do not focus on storytelling. Create a compelling and profound brand narrative that tells your unique story of transformative change.

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Storytelling Action Roles Hunger 227

Nonprofit Tech for Good

MAY 16, 2024

This change reflects a broader trend in nonprofits. It’s changing how we identify potential donors and set targets. It’s changing how we identify potential donors and set targets. Artificial intelligence is also changing how we personalize donor experiences and maximize donations. Nonprofits can embrace AI.

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Donation Data Fundraising Analytics 236

Candid

MAY 22, 2024

The Q4 2023 Quarterly Fundraising Report , released in April, found significant year-over-year declines across all metrics for 2023, including the number of donors, total dollars raised, and retention rates. The retention rate, by contrast, fell 2.5% The retention rate, by contrast, fell 2.5% from the previous year.

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Data Effective Fundraising Retention 110

TechImpact

OCTOBER 2, 2014

According to a recent study conducted by Blackbaud , only 25% of nonprofits have a defined content marketing strategy, and only 26% of respondents would rate themselves as conducting an effective content marketing strategy. What’s more, is that according to the graph below, email acquisition rates have effectively quadrupled in recent years.

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Stats Content Marketing Change 226

.orgSource

MARCH 18, 2024

She was talking about how unprepared we were for the dramatic changes we experienced. Back on earth, our discussion centered on this question: How is the role of associations in society changing and is it expanding, contracting, or being completely reshaped? Change Without Changing “AAHA has been around for 90 years,” Garth notes.

Associations 221

Associations Jordan Industry Podcast 221

Achieve

JUNE 2, 2021

that generational lines haven’t stopped millennials from being exceedingly active in movements for change. For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. can work together to create more effective campaigns than either can alone. .

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Mail Course Campaign Digital 94

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Practice Fundraising Guide Channel 235

Allegiance Group

JUNE 4, 2024

But the engagement level of your social media ad campaign doesn’t say much about your donor file. Of course, some trends take longer to emerge, like your retention rate or average gift size. Then, use that data to forecast where you’ll likely end the year and plan out your final giving campaign.

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Metrics Track Data Question 52

DipJar

MAY 19, 2021

Through the Dip Challenge campaign, we hope to raise the funds needed to expand these programs to all regions of Maryland and make an even greater impact.”. The Pathfinders for Autism 2021 Dip Challenge Tour is a game-changing new campaign to promote awareness and raise $1 million to expand its reach across the state of Maryland.

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Maryland Campaign Baltimore Fundraising 98

Neon CRM

SEPTEMBER 27, 2023

Looking to level up your nonprofit membership renewal campaign? We’re going to take a deep dive into some practical steps you can take to make your next membership renewal campaign a success. What Will Make a Membership Renewal Campaign Successful? What Makes a Membership Renewal Campaign Successful?

Campaign 52

Campaign Benefit Template Communication 52

Qgiv

JUNE 23, 2021

Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Learn about how to run an effective and sustainable campaign by reading from the top or jumping to the sections that most interest you: . Timeline for the campaign.

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Campaign Effective Fundraising Nonprofit 98

The MatrixFiles

JANUARY 18, 2024

These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing. These changes primarily affect bulk email senders , which are defined as any email sender/domain that sends 5,000 or more messages to personal accounts within a 24-hour period.

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Policy Google email Spam 246

Pamela Grow

MARCH 7, 2024

Closeup Woman hand using Laptop pc with email icon, Email concept Creating your nonprofit’s digital strategy comes with its own set of challenges, from creating engaging campaigns to standing out in donors’ inboxes. But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails.

email 69

email Storytelling Newsletter Nonprofit 69

NetWits

MAY 31, 2012

Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates. But with average nonprofit open rates at 13% and click-through rates at 2.1% That reason … crowded inboxes. 2) Progress Update.

Rate 172

Rate Technique email Open 172

Achieve

OCTOBER 28, 2021

Peer-to-peer campaigns are an effective way for nonprofits to leverage their supporters’ connections to reach new donors. Your supporters may have connections your nonprofit doesn’t, and a well run peer-to-peer campaign can put your nonprofit into contact with new audiences your team likely couldn’t reach without your supporters’ help. .

Hints 59

Hints Campaign Tech Integration 59

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. 2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. 3) Engagement. 5) Retention.

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Metrics Digital Marketing Retention 301

Candid

MAY 9, 2024

Increasing homeownership rates to close the racial wealth gap One of the biggest drivers of family wealth is homeownership. Yet, the Black homeownership rate is about 30 percentage points lower than the white homeownership rate, a gap that has not narrowed substantially in the last 20 years.

Community 98

Community Memphis Tennessee Minnesota 98

Nonprofit Tech for Good

FEBRUARY 12, 2021

RoundUp App automatically rounds users’ credit or debit card transactions up to the nearest dollar and donates the “change” to your nonprofit. Access to an entire library of marketing templates, sample fundraising campaigns, and industry best practices. How does RoundUp App work? Create a unique game-plan.

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Effective Fundraising Nonprofit Channel 278

Classy

MARCH 26, 2021

Harness the power of setting campaign goals. . Setting goals for a fundraising campaign is an important step to ensure you are staying on track and seeing year-over-year growth. Most Classy campaign types come with a progress bar or circle showing the thermometer bubble up as more donations come in.

Campaign 59

Campaign Tips Fundraising Online 59

Nonprofit Tech for Good

JANUARY 24, 2021

By Laura Bucher , Storyteller at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Your established experience in the nonprofit industry and your ability to adapt to ever-changing circumstances have gotten you this far. Now your team can boost your open rates to 37% just by adding video!

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Donor Ideas Social Nonprofit 328

Bloomerang

SEPTEMBER 18, 2021

If a capital campaign is on the horizon for your organization, Aaron Bishop and Brian O’Neil will share strategies and resources available to confidently predict your project costs and resources needed. We are here to talk about capital campaigns, specifically counting the costs where capital campaigns often miss the mark.

Campaign 95

Campaign Video Project Process 95

Association Analytics

JUNE 17, 2021

As a bonus, many associations find that repeat event attendees also renew at higher rates. ( Do your repeat event attendees also renew at higher rates? ). This data shows that attendees at the three year point have the highest drop-off rate. (Do Let’s take a look at how event data can be put into action.

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Associations Data Registration Analytics 318

The Modern Nonprofit

JANUARY 23, 2024

Estimated Reading Time: 3 minutes Emailing Like a Pro: Navigating Gmail and Yahoo’s New Sender Requirements Imagine this: You’ve crafted the perfect email for your nonprofit’s big campaign, hit ‘send,’ and then… silence. Because the rules of the email game have changed.

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gMail email Spam Yahoo 101

Candid

AUGUST 18, 2021

AI can completely change how nonprofits engage donors and prepare for fundraising appeals. But when looking at the bigger picture, even more valuable benefits become clear: Higher conversion rates through better-targeted donor lists. Data analysis for planning campaigns is the perfect example. How Nonprofits Don’t Use AI.

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Course Fundraising Analysis Mail 129

Bloomerang

OCTOBER 13, 2023

Here’s what one expert fundraiser declares: “ If your fundraising emails didn’t get opened there’s one big thing you can do to fix that: change your subject line. Open rate : The success of your email often hinges on the open rate. A/B testing : Subject lines are often the primary variable in A/B testing for email campaigns.

Rate 105

Rate email Attention Open 105

sgEngage

NOVEMBER 14, 2023

Lack of shared storage, inaccessible files, and the desire to avoid changing existing data platforms all worsen these existing data silo challenges. Data integration allows nonprofit healthcare organizations to: Exchange data at a faster rate. So, how do healthcare organizations overcome these data silos?

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Integration Data Nonprofit Platform 82

Candid

JUNE 28, 2022

Maintaining a high retention rate means your nonprofit has access to ongoing, sustainable financial support. The average retention rate for the nonprofit sector hovers around 45% , meaning that for most organizations, less than half of their donors give again from one year to the next. . Let’s take a closer look at each stage. .

Donor 110

Donor Retention Rate Database 110

Bloomerang

MAY 13, 2024

Advanced data analytics sharpens donor engagement strategies and delivers in-depth reports on donor trends and campaign performance to refine fundraising tactics. Make sure the implementation team is well-equipped to handle potential challenges—like data migration, system integration, and change management.

Platform 94

Platform Giving Kentucky Integration 94