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10 Steps to Improve Your Nonprofit’s Social Media Content Calendar in 2019

Nonprofit Tech for Good

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. A social media content calendar will help you to stay on track by planning ahead what you need to post and when.

Calendar 278
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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base. Create your year-end campaign calendar. Keep one calendar updated with all scheduled communications on each channel to ensure variation and adequate time between each outreach. Define your metrics of success.

Practice 243
professionals

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Level Up Your Marketing with Analytics

Association Analytics

Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. This could also help you justify implementing an email calendar across your association. Here are examples of success metrics broken down by three common channels: List Preparation. Analyze Performance.

Analytics 169
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Behold! The fundraising power of a little cultivation!

M+R

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? Well, in the last few years, email metrics did start to decline. Okay, back to the results… ???

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The Ultimate Guide to Year-End Giving for Nonprofits

Bloomerang

Conduct A/B testing. A/B testing is the process of creating two different versions of your year-end appeal and assessing which version receives the most engagement or inspires the most action from recipients. After the year-end giving season ends, assess relevant metrics to determine how well your strategy played out.

Guide 107
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End-of-Year Reporting: How Are You Collecting and Packaging Your Data?

Forum One

A key component of finishing the calendar year off strong is to ensure that you are reporting on what you’ve achieved and identifying where there is room to grow. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. Analyze with actionable data in mind. For that, we need to dig deeper.

Report 71
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Does Your Nonprofit Need a Website Revamp? How to Tell

Top Nonprofits

If it’s an annual event, update the calendar with the dates and information for the following year (or a TBD notification) as soon as this year’s iteration ends. Make sure every page consistently represents your brand, from your homepage to your event calendar to your donation page. Event dates and information.

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