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10 Steps to Improve Your Nonprofit’s Social Media Content Calendar in 2019

Nonprofit Tech for Good

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. A social media content calendar will help you to stay on track by planning ahead what you need to post and when.

Calendar 277
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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns.

Practice 240
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Level Up Your Marketing with Analytics

Association Analytics

By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Attribution.

Analytics 169
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Behold! The fundraising power of a little cultivation!

M+R

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? Well, in the last few years, email metrics did start to decline. Okay, back to the results… ???

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Using OpenAI’s ChatGPT for Nonprofit Email Communications (with Examples)

CauseVox

This model was developed by Open AI and is one of the few language models to pass the Turing Test. Email Communication Calendar The frequency of your emails can be just as important as the content. The best way to stay on top of this schedule is with a dedicated email communication calendar.

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The Ultimate Guide to Year-End Giving for Nonprofits

Bloomerang

Conduct A/B testing. A/B testing is the process of creating two different versions of your year-end appeal and assessing which version receives the most engagement or inspires the most action from recipients. After the year-end giving season ends, assess relevant metrics to determine how well your strategy played out.

Guide 110
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Does Your Nonprofit Need a Website Revamp? How to Tell

Top Nonprofits

If it’s an annual event, update the calendar with the dates and information for the following year (or a TBD notification) as soon as this year’s iteration ends. Make sure every page consistently represents your brand, from your homepage to your event calendar to your donation page. Event dates and information.

Websites 115