article thumbnail

10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Don’t be a photo tag spammer either! Upload powerful photos and videos.

Twitter 350
article thumbnail

How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. My experiments were quite granular: What gets more interactions - sharing video or photos or links? I have not done this yet. Page Views: Total number of times a Page was viewed per day.

Metrics 97
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Web Stats That Matter

NTEN

Flicker photo: mattedgar If I could sum up the last 10 years of my life in nonprofit technology in one sentence, I'd say that up to this point, technology has been about helping us better record and manage information. . Tags: benchmarks dashboards NPTech NTEN ontc statistics tracking. Nonprofits have caught on to this.

Stats 36
article thumbnail

Zoetica Salon Insights: Social Media Measurement for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo by Jek in the Box. We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. The Importance of Benchmarking.

Measure 101
article thumbnail

Frank Barry, Guest Post: 4 Facebook Tips for Nonprofit Success – See What Others are Doing

Beth's Blog: How Nonprofits Can Use Social Media

All the great features of Facebook are available - writing on the Wall, uploading photos, and joining discussion groups. Add applications to your Page and engage your users with videos ( YouTube Box ), photos ( Flickr Box ) reviews, flash content, and more. Stats, stats, stats …. Facebook Pages give you stats!!

article thumbnail

What advice would you offer Working Films about measuring the impact of their social media strategy?

Beth's Blog: How Nonprofits Can Use Social Media

When looking at our google analytic stats, I usually note the number of visitors, sites that people come from and keywords. But sometimes, those stats don't really tell us anything. Flickr - to host photos from events we have attended and hosted. You need to set up a benchmarking process. Let's start with your blog.

article thumbnail

Best Tips to Rock your Online Presence

Care2

Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). Add visual variety by highlighting new photos, captions, and links in the slide rotation every week.

Online 71