Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman. In order to know how to measure crowdsourcing results, you first need to understand what kind of crowdsourcing you’re implementing. Measuring Work.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

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Measure Social Media Media Social 98

Media Cause

MAY 8, 2023

How will you measure the success of your paid advertising campaign? One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc., These benchmarks can help you plan your budgets for each channel you’re going to run ads on. Test, Test, Test!

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Tips Organization Channel Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2012

I Love Social Media Measurement. I tested out the five phases of falling in love with measurement. Given the topic was measurement, I couldn’t help but go a little meta and play with incorporating learning analytics into the instruction. This blog post shares some insights about those two somewhat disconnected ideas.

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Social Media Measure Analytics Learning 96

Candid

FEBRUARY 6, 2024

This was a considerable commitment, but many in the sector saw a need to measure the impact and effectiveness of such funding—specifically, whether the funds were going to nonprofits led by communities of color or to more traditional, white-led institutions. The best way to answer these questions is to measure and analyze consistent data.

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Data Support Demographics Evaluation 59

M+R

JUNE 10, 2021

In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% It’ll affect our ability to run subject line tests, to monitor deliverability health, to identify active subscribers and keep them on the list or identify inactive email addresses and scrub them. on iPhone, 9.6%

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Rate email Open Change 122

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. They also pointed to specific testing done on their email campaigns, to determine the best copy to send to their constituents.

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Benchmark Convio Trend Statistics 50

Forum One

DECEMBER 22, 2022

UA has been a reliable benchmarking tool for more than a decade, and many organizations have comfortably adopted strategies and reports that deliver data to inform their broader digital strategy. As organizations experiment, test, and try new approaches, products will be developed.

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Time Metrics Analytics Adopt 71

NetWits

JUNE 19, 2012

A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. They test offers, messaging and more. Apply what’s working in the corporate world to your email programs, including: Testing variables like subject lines and calls to action , for starters.

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email Test Conference Benchmark 150

Kindful

OCTOBER 28, 2021

To show you how you can make acquisition goal setting a breeze, I’ll focus on three things: timing, defining, and measuring. . For example, the nonprofit that wants to acquire 200 new donors might have to spend more money up front to achieve that benchmark of success. Measuring: Figure out what you need to measure.

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Goal Metrics Measure Donor 62

TechImpact

OCTOBER 10, 2013

Upgrading your nonprofits technology is always a must-do, however not proving the proper post-implementation measures can lead to a lack of adoption or low use of new features, rendering the investment worthless. Usability Testing. Benchmarking. Here are 6 strategies for increasing adoption and user awareness from NTEN.

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Technology Strategy Adopt Industry 138

Saleforce Nonprofit

NOVEMBER 17, 2022

Before even getting started, be clear on what you want to achieve, starting with specific goals and KPIs in mind will help you measure whether or not your campaign has been a success and will give you a benchmark for the next year. Is Giving Tuesday an Opportunity for Creativity and Testing? What’s Your Goal? Most definitely.

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Giving Tips Press Netherlands 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

The people that we have, we want them to be there because they care about what we have to say and take action – and measure those results with metrics that mean something to us …” Here’s the spreadsheet of small number of nonprofits who took this quick survey reporting number of likes and “People Talking About.”

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Metrics Facebook People Measure 112

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Carie Lewis mentioned the Humane Society’s KPIs – which is why they do and how they measure this sustained engagement. I asked her how do you measure relationships? The problem is that most people are already doing something before they decide to measure. Do you measure along the ladder of engagement?

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Measure Social Media Survey Relationship 100

Amy Sample Ward

OCTOBER 18, 2009

As I announced recently , Advocacy Online and Fairsay have jointly produced a benchmark report to examine key e-campaigning performance measures. The benchmark data is derived from the activity of over 2 million supporters from 50 campaigning organisations in the UK, Canada, and several other countries. Download Reports.

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Review Benchmark Advocacy Database 120

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Wall Street views it as the only legitimate means of measuring business performance. Notes and Resources.

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ROI Social Media Media Social 103

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You can test targeting a range of advocates – the most engaged people or try to re-engage those who stopped taking action via email.

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email Advocacy Social Network Social Media 75

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

With the digital communications landscape evolving at light speed we wanted to track challenges, leadership attitudes, measurement strategies and 2014 investment plans. This is the question we’re asking arts groups across the country this month, refreshing our national landmark survey of 2011. Greatest Challenges.

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Social Media Arts Social Attitude 106

Connection Cafe

AUGUST 9, 2013

Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Test Subject Lines And Calls to Action, For Starters. Should nonprofits follow suit and test these elements?

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email Campaign Test Benchmark 48

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You can test targeting a range of advocates – the most engaged people or try to re-engage those who stopped taking action via email.

email 70

email Advocacy Social Network Social Media 70

DNL OmniMedia

FEBRUARY 1, 2023

Analytics: Learn more about your nonprofit’s operations with web analytics, data analysis, strategic planning, digital measurement and testing, and reporting and visualizations. Developing a clear map for the future now can help you create tangible benchmarks to achieve long-term goals.

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Consultant Technology Phase Nonprofit 52

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Be sure to look for a text-to-donate provider that offers measures like: PCI compliance Fraud detection Data encryption These aspects will make your text fundraising transactions as secure as possible and build donor trust.

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Mobile Guide Giving Fundraising 59

Bloomerang

NOVEMBER 13, 2021

And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.” If so, then that gives a measure of assurance to donors to say, “This is a program that has worked. Is it measurable?

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Report Measure Process Impact 83

Care2

SEPTEMBER 2, 2011

The ability to create a package that includes email and direct mail, segment it properly, test it, store it, measure its success, and iterate on it, requires heavy-duty management or tools that can automate parts of the process. Could a coordinated blend of messages and channels enhance your fundraising returns?

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Offline Blended Mail Channel 73

Forum One

MAY 13, 2021

You may also conduct usability testing on the current process to see where people get confused, give up, or have to ask for help and look at helpdesk tickets or emails to see where people need help with the current process. You can’t improve what’s not being measured! How do you create content for our visitors now?

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Government Process Service Technology 51

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2012

Note from Beth: This past year has been a deep exploration into how nonprofits can use measurement and reflection to improve their practices as a networked nonprofit and social media. As part of my work at the Packard Foundation, I designed and facilitated several peer learning groups and exchanges. Reporting begins with benchmarking.

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Social Media Media Social DC 96

Nonprofit Tech for Good

MAY 25, 2024

Automation Data and Insights Marketing automation platforms perform tests and collect data that can help you improve your outreach. Open rates , click-through rates , conversion rates , and other metrics measure the effectiveness of your fundraising efforts. 2) A/B Testing Not sure what subject line to go with? Test both!

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Marketing Fundraising Test Nonprofit 198

Beth's Blog: How Nonprofits Can Use Social Media

JULY 7, 2011

Google is discouraging it , but announced that they were going to roll out a pilot to test the organization/brand experience and invited people to apply. Paying attention to measurement benchmarks will be interesting here. But it’s also like starting over – I mean, what to measure? What goals to set?

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Google Skype Org Stream 95

Connection Cafe

OCTOBER 23, 2013

Nonprofit organizations invest hundreds of thousands of dollars in driving potential fundraising event participants to register online and use sophisticated tracking to measure which efforts produce the best results. Benchmarks & Stats Event Fundraising Traditional Events' Sign up for our webinar today.

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Registration Benchmark Photography Stats 35

Classy

APRIL 29, 2021

His work examines the challenges of performance measurement, accountability, and governance facing organizations with a social purpose . Author of Measuring Social Change: Performance and Accountability in a Complex World , which received The Alliance for Nonprofit Management’s Best Book Award for 2020. Professor of Management.

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Award Leadership Cleveland Hunger 57

Connection Cafe

JULY 22, 2013

To establish benchmarks for measuring success of our design efforts. Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement? Usability Tests. To understand how visitors interact with the site. Methodology. Research Questions.

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Analytics Design Research Process 37

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. A smart approach to better understanding the perspective of the user is to actually have a user volunteer to test drive your site while you monitor their behavior. Allison: It depends.

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Design Websites Practice Philadelphia 35

Care2

SEPTEMBER 23, 2010

Divided into three sections, it began with a look at the importance of text messaging by Jessica Bosanko of M+R Strategic Services , then went to apps and tools, discussed by Shana Glickfield of the Beekeeper Group and then wrapped up nicely by Amy Sample Ward of NetSquared who discussed measurement; both what and how.

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Tools Stats Netsquared Info 52

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. These indicators measure the prospect’s propensity to give to your organization. To consistently improve and evolve your fundraising strategy, choose and measure a variety of key performance indicators.

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Connection Cafe

AUGUST 21, 2015

Analyze and Measure: Look at open rates, click through rates, unsubscribes and spam reports to assess performance. I use the M+R benchmarks as a starting point. My team meets weekly from now until year-end to brainstorm, strategize and come up with new things to test. This is your new “testing” list. Segment and Test.

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Campaign Spam Test Offline 20

Nonprofits Source

JANUARY 23, 2023

Their experts will write and test ad copy to maximize your impressions and clicks. A/B testing. By testing different versions of your ads, they’ll discover exactly what inspires your audience to take action. That way, they can measure everything from fundraising results to lead generation and everything in between.

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Grant Google Management Guide 52

NTEN

APRIL 16, 2009

With more than ten years of experience under our collective belts, the best practices for evaluating email marketing campaigns are well established, but nonprofits continue to underutilize ways to measure and evaluate the success of these campaigns. This is useful as a measure of the effectiveness of your subject line.

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Metrics email Campaign Rate 53