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2015 Content Marketing Report Benchmarks

TechImpact

Here are a few of the most eye-popping statistics from the 2015 Nonprofit Content Marketing Report. The initiatives that nonprofit marketers report working on most are: becoming better storytellers (66%), creating visual content (63%), and creating more engaging/higher-quality content (62%).

Benchmark 119
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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. Ultimately, investing time in exploring ad libraries can lead to more successful campaigns, increased engagement, and greater impact for the nonprofit’s cause.

Library 104
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How to Measure Podcast Downloads

Whole Whale

If you are going to pour the amount of work necessary into creating a podcast, you will want to measure its success — but how? We can track total downloads and we can tell if those downloads were from unique devices, but that’s where the measurement trail meets the edge of the cliff. Ways to measure a podcast's success!

Podcast 52
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Measuring Impact: Feature Article from the Latest Issue of NTEN:Change

Amy Sample Ward

Read the complete article, "From Outcomes to Impact," by subscribing to the journal for free! ]. The first step in starting to measure your impact is to identify the major outcomes that you want to examine. Databases - Nonprofits can use these tools to track data in real time and report on results.

Measure 143
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Top Fundraising Benchmarks to Share With Your Nonprofit Board [SLIDESHARE]

Classy

When your work changes the world daily, your nonprofit board should see just how impactful it is. Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. Step 2: Know Which Fundraising Benchmarks to Share With Your Nonprofit Board. NONPROFIT BOARD PRIORITY: Advance the mission.

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Measuring the Impact of Your Nonprofit Program

Beth's Blog: How Nonprofits Can Use Social Media

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. Many times, nonprofits, especially smaller ones, do not have the resources to hire outside consultants to measure the impact of their programs. Report Out.

Measure 50
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Exploring the Reporting Advantages of Salesforce Over Blackbaud CRM (BBCRM)

Cloud 4 Good

One of the major differences between Salesforce and BBCRM is the capability and intuitive interface of native reporting. Let’s start with native reporting. Not only is the need to utilize an auxiliary reporting tool cumbersome, but Blackbaud has also discontinued support for Crystal Reports. a relational DB, like BBCRM).