Allegiance Group

FEBRUARY 14, 2023

Donors are your nonprofit’s greatest resource. From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% Additionally, retention rates for first-time donors declined from 25.3% year over year.

Mail 52

Mail Donor Strategy Files 52

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224

Channel Work Fundraising Movie 224

sgEngage

MARCH 13, 2024

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! This metric is one to watch for the future. Putting Benchmarks into Action So, what does all this mean for nonprofit P2P marketers and fundraisers? Download the full Blackbaud Peer-to-Peer Benchmark Report today.

Blackbaud 76

Blackbaud Report Fundraising Benchmark 76

Bloomerang

AUGUST 16, 2021

Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. One of the biggest problems nonprofits face is improving their low donor retention rate. When you’re losing 8 out of 10 new donors, donor acquisition becomes an expensive proposition.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Qgiv

DECEMBER 7, 2022

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Donor Database Management Essentials. Increase Donor Retention: Creating an intentional, documented plan outlines next steps to be taken with a donor.

Database 52

Database Track Donor Management 52

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Most individual email metrics have continued to decline.

Benchmark 81

Benchmark Digital Report Learning 81

Classy

JUNE 30, 2021

While Classy’s annual report always seeks to explore the latest in donor behavior and offer insights that help organizations grow and scale , this edition focused on the strategies that not only proved effective but served as a means of strategic safeguarding into the future. . Benchmark Your Fundraising Performance. .

Fundraising 98

Fundraising Benchmark Stats Metrics 98

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Understand donors’ giving behaviors. Understand donors’ giving behaviors.

Analytics 52

Analytics Data Giving Metrics 52

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% 1 in 40 online donors is a recurring monthly donor.

Online 92

Online Fundraising Benchmark Adwords 92

CauseVox

APRIL 6, 2023

We will cover topics such as setting fundraising goals, recruiting and engaging fundraisers, leveraging the power of AI to create a fundraising plan, campaign content and donor communications, and how to set up a campaign.

Fundraising 74

Fundraising Benchmark Metrics Nonprofit 74

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

sgEngage

JANUARY 16, 2024

Put together a list of friends, family, co-workers, workout buddies—anyone who might be a potential donor. Professional fundraisers already know the power of handwriting a thank-you note; that personal touch is just as effective when you reach out ahead of your campaign to current major donors and planned givers. Hit them up.

Effective 72

Effective Tips Fundraising Blackbaud 72

Care2

MARCH 22, 2011

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Are enewsletters still worth your organization’s time? Are nonprofits experimenting with mobile more?

Benchmark 76

Benchmark Advocacy Studies Metrics 76

sgEngage

NOVEMBER 10, 2023

Recurring donations are gifts to a nonprofit organization made by a donor on an ongoing basis, typically monthly. As a result, organizations can demonstrate growth and impact to donors while strengthening their commitment to the mission. And donors like it.

Donation 52

Donation Blackbaud Retention Gift 52

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Research can also shine a light on where your nonprofit may need to focus more energy in its engagement with donors.

Hype 52

Hype Research Marketing Benchmark 52

3rd Sector Labs

JUNE 17, 2014

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results.

Retention 148

Retention Donor Data Advice 148

Kindful

OCTOBER 28, 2021

Your goals could be to increase the number of donors acquired, see an improvement in your return on investment, see increased net revenue, or grow your acquisition audience. The key is to look at your data and see which metrics you want to improve. Success for one organization may look like acquiring 200 new donors.

Goal 62

Goal Metrics Measure Donor 62

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Find What Works for You.

Facebook 227

Facebook Raise Fundraising Audience 227

Connection Cafe

APRIL 3, 2012

The sixth annual Convio Online Marketing Benchmark Index Study is now officially released. I’m particularly encouraged by a new metric we added this year: growth in monthly giving. For a summary of trends seen in the benchmark, watch my video here. Watch the video on YouTube.

Benchmark 48

Benchmark Convio Studies Summary 48

The Storytelling Non-profit

JANUARY 24, 2022

Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. Now for the metrics beyond total engagement on the posts, this is where you’ll customize your measurements further. Make a list as those will be the most relevant examples for you to work with!

ROI 67

ROI Storytelling Measure Story 67

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. Nicole McGougan is a public relations associate at Blackbaud. To get where you want to be, you need to know where you are today.

Benchmark 40

Benchmark Studies Marketing Online 40

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Source Everything ! Let's say you want to track your email fundraising open rate.

Metrics 55

Metrics Benchmark Rate Newsletter 55

M+R

JUNE 5, 2023

Vigurie started by getting a list of top donors to Conservative House candidates (through less than legal means ). Infrastructure : you’ll still need some: staff to manage influencer relationships, ways to track and report on metrics — essentially what your digital program already does. Looking for benchmarks? Evangelicals.

Conservancy 80

Conservancy Influence Mail Headline 80

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? Well, in the last few years, email metrics did start to decline.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. You’ve got to develop a compelling case for support, identify your top 30 to 50 prospects, and engage and solicit those donors one at a time.

ROI 69

ROI Campaign Gift Metrics 69

CauseVox

APRIL 13, 2022

Peer to peer fundraising is a type of fundraising campaign that involves activating your donors to fundraise on your behalf. 419 new donors engaged with the campaign, accounting for 75% of their new donors! Whichever platform you choose, make sure that it provides an optimal experience for donors.

Fundraising 74

Fundraising Benchmark Campaign Raise 74

sgEngage

SEPTEMBER 7, 2022

They spend time cultivating and engaging donors. Blackbaud’s research, however, shows the average time from the first solicitation to a donor’s first gift is four years, yet the average development officer’s term is only 18–24 months. On the first visit, the donor should understand that the meeting is for fundraising purposes.

Develop 73

Develop Management Gift Proposal 73

3rd Sector Labs

APRIL 23, 2014

2 – When was the last time your organization cleaned your donor data? And from the Q&A at the end of the event … QUESTION: You talked about using social media logins, like Facebook, to help capture more information about donors and prospects. DEBBIE: From our experience, industry benchmarking can be tricky.

Data 133

Data Management Rate Benchmark 133

Nonprofit Tech for Good

APRIL 10, 2022

So, be sure to regularly retweet partners, chapters, staff, activists, donors, and sponsors. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies. When you retweet a tweet on Twitter, that account is notified of your retweet.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Classy

JULY 28, 2021

Support your donors by engaging them through both their desktops and mobile devices. Ensure your website and campaigns are mobile-friendly to capture donations from band new donors. You can use these to send custom donation pages with tailored gift sizes and recommendations to different cohorts of donors.

Experiment 93

Experiment Donation Ideas Create 93

Forum One

APRIL 20, 2010

So you're tracking your web analytics, and your metrics are going up in all categories. To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. Donors are giving in smaller amounts, but still giving.

Metrics 53

Metrics Measure Web Convio 53

Classy

AUGUST 19, 2021

Still, it is key to attracting and retaining the donors that will help our customers better meet the needs of the communities that they are serving. We will continue to invest in innovation in recurring giving so donors can engender long-term loyalty and ongoing support for causes they care about. Eric Pannese. Recurring Giving.

Product 52

Product Design San Diego Management 52

Connection Cafe

APRIL 1, 2020

One key takeaway from past events is that it can take many, many years to rebuild a donor base if that donor base is not maintained. It’s okay to acknowledge what is happening in the world – donors expect it. Donors are looking for a way to help. Donors in the past have adjusted giving via downgrades.

Environment 46

Environment Teach Fundraising Lesson 46

DNL OmniMedia

FEBRUARY 11, 2021

On average, we know that over 80% of a nonprofit’s total donations come from the top 12 donors to the organization. It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Peer Benchmarking.

Blackbaud 52

Blackbaud Guide Management Fundraising 52