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Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth's Blog: How Nonprofits Can Use Social Media

Let’s say you want to improve engagement with stakeholders and your KPI is an increase in the number of comments on your social platforms. How do you pick that number? Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

Benchmark 103
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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

There are rage tweeters and arrogant trolls that occasionally trend to the top. People who are active on Twitter tend to be plugged into current events and trending news. followers, can tweet and receive significant engagement (comments, retweets, likes) without having to engage their followers. Twitter can be mean.

Twitter 343
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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). So trackbacks and comments get more weight than clicks and views.

Metrics 71
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How Does Your Nonprofit Use Data To Improve Results?

Beth's Blog: How Nonprofits Can Use Social Media

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. Does a lot of &# drive by&# analysis, but no monthly review of trends.

Results 95
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Study: Using 3rd Party Apps Decreases Facebook Engagement by 70%

Care2

And now a n ew study by Applum, the developer behind Page tool EdgeRank Checker says that using 3 rd party apps like Hootsuite to post Facebook updates decreases comments and Likes by 70%. Applum ran their analysis on 1,000,000+ Updates on 50,000+ Pages that influence over 1,000,000,000+ Fans.

Studies 78
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Convio Releases Nonprofit Online Marketing Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) I hope the data is useful to everyone.

Convio 31
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Frank Barry, Guest Post: 4 Facebook Tips for Nonprofit Success – See What Others are Doing

Beth's Blog: How Nonprofits Can Use Social Media

Then they can comment, share and/or like your wall posts which then shares it with all their friends – now that’s viral. As a matter of fact you’ll notice that the LIVESTRONG representative is talking with the people, sharing things, commenting, liking wall posts and more. Comment on their wall posts. They are fully interacting.