Care2

SEPTEMBER 21, 2013

The study looked at the following: What are the preferred giving channels for Generation Y (18-32); Generation X (33-48); Baby Boomers (49-67); and Civics (68+) ? What are the preferred communications and engagement channels? Now that you have seen the statistics around Canadian giving, how will you use this data? Embrace it!

Generation 66

Generation Philanthropy Canada Benchmark 66

Care2

OCTOBER 30, 2013

According to the Nonprofit Social Networking Benchmark Report by Blackbaud, only 2% of nonprofits raised between $10K and $25K on Facebook in a 12 month time period. Why are these statistics so dismal? I think that social media can be a great channel to build a community and a list of prospects if your organization is strategic.

Social Media 77

Social Media Money Raise Media 77

Bloomerang

AUGUST 21, 2023

Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Therefore, be sure to diversify your fundraising channels to reach donors through multiple platforms, events, and initiatives. sure also to include the overhead rate of staffing and running your nonprofit.

Action 75

Action Report Practice Fundraising 75

Qgiv

JULY 12, 2021

Having said that, we’ve taken a look at some fundraising statistics that we think are very interesting and deserve to be brought to your attention. General Fundraising Statistics. Online Donation Statistics. Social Media Fundraising Statistics. Mobile Fundraising Statistics. Email Fundraising Statistics.

Statistics 116

Statistics Raise Fundraising Social Media 116

Allegiance Group

FEBRUARY 14, 2023

It should be noted that direct mail is just one channel to acquire new donors. A robust fundraising program should use all available channels to acquire, renew and retain donors. Average gift statistics help you assess which organizations’ donors give larger gifts typically. Set your acquisition goals and budget.

Mail 52

Mail Donor Strategy Files 52

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. The numbers don’t lie!

email 52

email Rate ROI Social Media 52

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Care2

MAY 16, 2011

Test these different channels and see what your response rates look like. While there are plenty of nonprofit benchmark studies that have been conducted over the years, every organization is different. While there are plenty of nonprofit benchmark studies that have been conducted over the years, every organization is different.

Websites 66

Websites Rate Test Benchmark 66

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us! A: Of course!

Metrics 64

Metrics Facebook Question Benchmark 64

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

If you want to go for extra credit, you can also do sector benchmarking with resources like B Analytics and CSR HUB. Your communication strategy should be a combination of both financial + social impact metrics, and should consider statistics and personal stories that convey your impact.

Measure 50

Measure Impact Program San Francisco 50

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

NTEN

SEPTEMBER 9, 2010

With more than half of 2010 now over, it might be helpful to review some updated statistics. . Another aspect of the Index data that is interesting is the growing percentage of total fundraising that comes from online channels. Online Giving Remains Positive. The recession certainly had an impact across the entire nonprofit sector.

Trend 86

Trend Online Fundraising Offline 86

Connection Cafe

AUGUST 9, 2013

MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link. When looking at test results, make sure you achieved statistical significance. Simple enough?

email 48

email Campaign Test Benchmark 48

Connection Cafe

MARCH 30, 2012

Lastly, the US is embarrassingly higher than Canada on virtually every crime statistic, except for one: More people say they’ve been robbed in Canada than in the US (per capita), so you might want to keep your hand on your wallet. Be on the lookout for the Convio 2012 Benchmark Study (coming soon!)

San Francisco 49

San Francisco NTC Canada Stats 49

Connection Cafe

SEPTEMBER 3, 2015

Unlike other benchmark reports, this one actually gives concrete recommendations that everyone can apply to move the giving needle. 2011’s $FG II looked at how individuals, foundations, and advisors research nonprofits, and what information packaging or channel might result in more giving to high-performing nonprofits. $FG

Report 20

Report Donor Demographics Statistics 20

Connection Cafe

JANUARY 12, 2014

It’s time to flip that statistic on it’s head. From big picture goals to hot topics (like Retention), the report offers benchmarks and statistics to help you validate and navigate your nonprofit’s communication in 2014. Take a look.

Communication 32

Communication Retention Childhood Statistics 32

NTEN

MAY 17, 2012

Respondents to the survey indicated that the top two methods for reporting social media channels is "Placement on Our Website" (82%) and "Emailing Our List" (65%). The average number of Facebook fans from survey respondents at large organizations was roughly 2.5 times higher than the average for responses from smaller nonprofits.

Social Media 90

Social Media Media Organization Social 90

Connection Cafe

SEPTEMBER 2, 2015

Usage Statistics. Usage Statistics. We flag these donors by considering wealth screening and giving history (tendency to give and the channel by which they give), as well as historical interaction/activity. I’m going to touch on three types of analytics that paint an exciting forecast for nonprofits that leverage the cloud : .

Analytics 20

Analytics Software Statistics Data 20

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. You've probably already heard statistics like these floating around at various conferences and presentations. Get the report and read it. It points to some great momentum in online giving.

Attention 36

Attention Metrics Online Fundraising 36

Connection Cafe

JUNE 11, 2009

This is the largest decline since Giving USA began publishing these statistics in 1954. Looking at actual data from the same 400 clients we studied in our annual benchmark study, we’re seeing online revenue is up 8% in Q1 2009 vs. 2008; 5 points higher than what we were seeing in Q4 2008. from 2007 levels.

Giving 20

Giving Convio Benchmark Reflection 20

Neon CRM

MAY 31, 2023

This can occur through various channels such as social media, word of mouth, or advertising. These reports can include stories of program success, testimonials from program participants, and statistics that show the impact of your nonprofit’s work. When in doubt, tell the story of one person instead of sharing statistics.

Donor 52

Donor Management Guide Retention 52

Neon CRM

MAY 18, 2023

Any good stewardship plan involves consistent and strategic engagement with your donors through a number of channels and with a variety of touchpoints. Creating organic channels of communication versus a one-sided slew of asks is how you turn a first-time donor into a long-term supporter.

Raise 98

Raise Strategy Help Fundraising 98

Qgiv

APRIL 8, 2024

Here are a few strategies that can help: Reflect on past performance: Use data from previous fundraising campaigns, such as Giving Tuesday, to establish benchmarks and inform your goals for the giving day. Share these videos across your website, social media channels, and email campaigns to captivate audiences and inspire action.

Giving 52

Giving Tips Nonprofit Hosting 52

Neon CRM

AUGUST 11, 2023

What channels resulted in the highest levels of support? Resist the urge to focus on impressive-sounding statistics over individual stories. You can also use your various communication channels (email, direct mail, social media, etc.) Use your social media channels to keep donors engaged and excited about sharing your mission.

Giving 52

Giving Help Tips Storytelling 52

Nonprofits Source

SEPTEMBER 8, 2017

According to a benchmark report , the average one-time email gift is $87! 2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When marketers discuss the impact of email marketing we often see the investment to ROI statistic. Need a refresher on email marketing statistics? But where do you start?

email 89

email Marketing Strategy Fundraising 89

Bloomerang

NOVEMBER 13, 2021

” So we know statistically that having a written strategic plan doubles our chances for success and that 70% of businesses that last past that 15-year-old mark have a strategic plan. I could measure it but then, technically, it’s not statistically significant if I lost.0001 How do we report on that?” 0001 pounds.

Report 82

Report Measure Process Impact 82

Care2

MAY 7, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Myspace 28

Myspace Social Media Advocacy Badge 28

Tech Soup

JUNE 20, 2016

This stark statistic, revealed in the 2016 M+R Benchmarks Study , is a reminder of the challenge of raising money online. By doubling the completion rate from 15 percent to 30 percent, you're basically doubling your revenue through this all-important and fast-growing fundraising channel. Start with a Strong Headline.

Donation 36

Donation Money Headline Raise 36

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

In 2014, it rang in the new year with a new series of its Internet data reports , which aggregate a range of statistics to help make some sense of what’s happening in terms of Internet usage around the globe. Benchmark Studies and Examples. Twitter is now a primary news channel for a number of international organizations.

Policy 103

Policy Social Media International News 103

Bloomerang

JULY 2, 2021

And so I had to come up with ways that made it easier for me to meet my benchmarks, to be successful, and get the results I needed for the nonprofit I was working for at the time. They could put it on their website, they can put it in their newsletters, and they can run it across all of their social media channels. Statistics.

Virtual 118

Virtual Communication Video Newsletter 118

Bloomerang

JUNE 20, 2023

Optimize your donation page for mobile According to the M+R Benchmarks study , mobile devices accounted for 54% of nonprofit website traffic in 2021. Statistics show that the average daily social media usage of internet users worldwide is 147 minutes per day , representing a significant portion of the time that people spend on the internet.

Ideas 99

Ideas Guide Online Fundraising 99

sgEngage

MARCH 15, 2011

The Index is based on actual revenue statistics from nonprofit organizations of all sizes representing arts, culture, and humanities; education; environment and animals; healthcare; human services; international affairs; public and society benefit; and religion sectors. billion in yearly revenue on a monthly basis, both offline and online.

Blackbaud 63

Blackbaud Disaster Haiti Giving 63

The Modern Nonprofit

FEBRUARY 20, 2024

You’ll find key metrics under the Acquisition > All Traffic > Channels menu in your GA dashboard. Lets you identify top channels. Include relevant facts, statistics, and examples. Analyze traffic channels to identify the highest converting sources of organic traffic. More time means greater engagement.

Websites 59

Websites Guide Impact Metrics 59

Bloomerang

JULY 20, 2023

Statistics show that the average daily social media usage of internet users worldwide is 147 minutes per day , representing a significant portion of the time that people spend on the internet. Optimize your donation page for mobile According to the M+R Benchmarks study , mobile devices accounted for 54% of nonprofit website traffic in 2021.

Ideas 79

Ideas Online Fundraising Tips 79

sgEngage

DECEMBER 10, 2010

If there's anyone I know who has passionately argued for multi-channel fundraising strategies, it's the guy who writes this blog. Mobile is going to be a huge channel. In fact, at the recent BBcon, Steve himself displayed a statistic that mobile web usage will actually pass desktop web usage by 2013.

Trend 75

Trend Nonprofit Blackbaud Aggregator 75

Bloomerang

JUNE 25, 2021

And in order to do an audit and assessment, you have to know what your baseline data is so that you can create some goals around that and then benchmark against those goals. Now, 50% of people pay more attention to direct mail than to any other marketing channel. I don’t know what it is statistically nationally.

Database 69

Database Donor Video Mail 69

Connection Cafe

DECEMBER 5, 2017

Through participation in multiple benchmarking opportunities with Blackbaud, I had the necessary context from which I could evaluate my fundraising program across a range of very specific metrics. The statistical models work from your data, and technology in use merely enables that process. What questions do I want to ask?

Analytics 33

Analytics Data Analysis Metrics 33