Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

Forum One

JANUARY 20, 2022

We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. Conversion rate (e.g., Conversion rates (e.g., Overall online revenue (versus other non-digital channels). Total revenue by channel. Website metrics.

Metrics 74

Metrics Digital Strategy Rate 74

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. By using inclusive creative materials and expanding communication channels, they’ve been able to draw more new donors to their organizations.

Trend 52

Trend Podcast Retention Nonprofit 52

NetWits

AUGUST 8, 2012

Without proactive conversion efforts on the part of the nonprofit, there likely will be no renewal giving from online donors at all, despite repeated pleas online. Our study also found that when online-acquired donors move to an offline giving channel, they tend to do so soon, in their first renewal year.

Offline 219

Offline Donor Online Fundraising 219

Connection Cafe

OCTOBER 12, 2016

While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. Just 27% of online donations now result from email (according to the latest M+R Benchmark report ). ASC has a good example of an updated pop-up design that’s not intrusive. per dollar raised.

Channel 20

Channel Fundraising Benchmark Facebook 20

NetWits

JUNE 14, 2012

Online to offline conversion must take place almost immediately, as online donors tend to move to offline giving within a year of the first online gift or not at all according to our 2011 Multichannel Giving Report. Donor Movement Across Channels. But that simply isn’t true. 2011 Internet and Multichannel Giving.

Offline 209

Offline Donor Online Giving 209

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Because of its scale, Giving USA includes lots of different data points and inspires tons of conversations and speculation in the industry.

Hype 52

Hype Research Marketing Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Social media is a conversation the world is having. Try asking them.

Social Media 99

Social Media Guide Media Social 99

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. having your marketing team launch a new campaign and explore a different communication channel). To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data.

Analytics 52

Analytics Data Giving Metrics 52

Bloomerang

AUGUST 21, 2023

Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Therefore, be sure to diversify your fundraising channels to reach donors through multiple platforms, events, and initiatives. Have you tried bringing in a communications facilitator to deepen the conversation?

Action 75

Action Report Practice Fundraising 75

Care2

MARCH 14, 2011

Today, Convio released the Convio Online Marketing Benchmark Index Study. A key strength of this study is that it provides aggregate benchmarks for fundraising performance and benchmarks for specific industry segments or verticals, such as Environment and Wildlife and Animal Welfare. Key Findings: 1. Get online today!

Raise 75

Raise Money Online Convio 75

Amy Sample Ward

JUNE 6, 2012

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Channels covered included online, direct mail, telemarketing and canvassing."

Web 117

Web San Francisco Bookmarking Search 117

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Notes one participant, “It definitely gave us the ability to work around chicken & egg conversations. This conversation explored common pitfalls to analysis approaches and how to avoid them. This conversation starter was about measuring the impact third party reviewers. This conversation was started by.

Summary 94

Summary Social Media Measure Media 94

Care2

SEPTEMBER 30, 2014

The report is troubling because the nonprofit community has been doing online fundraising for years and there are established best practices for optimizing conversions. Make sure you cross promote your fundraising campaigns across multiple channels such as your website, email appeals, social networks, direct mail, telemarketing, etc.

Studies 78

Studies Online Fundraising Nonprofit 78

Amy Sample Ward

JUNE 13, 2011

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Nonprofits must closely consider how fundraising channels work in relation to one another versus as competing initiatives."

Web 114

Web Norway Russia Mexico 114

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Bloomerang

DECEMBER 19, 2023

Top feature: Donorbox’s UltraSwift Checkout feature allows donors to quickly complete payments in just a few clicks, promoting higher conversion rates. Top feature: Users gain insight into online traffic, transaction times, website visits by device type, and conversion rates with real-time analytics.

Software 88

Software Free Tools Adobe 88

M+R

FEBRUARY 4, 2021

Revenue increases were widespread, but not uniform—some nonprofits saw an influx in mid-level and large gifts, while others grew their low-dollar conversions. SMS was 2020’s hottest not-so-new channel. Texting is getting up close and personal. More data would be wonderful, but these experiences make sense.

Fundraising 98

Fundraising Gift Rate email 98

Get Fully Funded

MAY 16, 2022

They’re more likely to mention your organization on their social media channels and in casual conversations with friends and family. There’s your benchmark for figuring out how YOUR monthly giving program is doing. Many will give to your Giving Tuesday and year-end campaigns in addition to their monthly gifts. Special Ask event.

Donor 128

Donor Nonprofit Gift Missouri 128

Whole Whale

AUGUST 25, 2021

Beyond the power of building community and reaching most of your supporters, email has the highest return on investment of any marketing channel. If you combine email and direct mail, this duo leads to even stronger results and conversions. Random but interesting facts Whole Whale Benchmarks. Are they really online?

Stats 96

Stats Trend Mail Fundraising 96

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) I hope the data is useful to everyone.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

DECEMBER 16, 2013

BTW, you should check out the Nonprofit Social Networking Benchmark Report , which historically shows that the majority of nonprofits have not raised a dime on Facebook. Facebook’s User Experience is Not Focused on Donation Conversions. And remember the days of Causes on Facebook where many nonprofits struggled to raise money?

Facebook 78

Facebook Donation Disaster Social Network 78

Classy

JUNE 24, 2021

Across platforms, you should be tracking social media engagement rates and conversion rates. To learn user demographic and engagement stats for each channel, suggested post frequencies, and a sample week of nonprofit social media content, download the Nonprofit’s Social Media Content Planner now. . Benchmarking Your Engagement Rate.

Social Media 122

Social Media Track Conversation Media 122

Care2

FEBRUARY 20, 2014

I just try to give you a starting point based on industry benchmark data and my experience. So try this theory out. I challenge you. It''s a smackdown.

email 61

email Benchmark Template Digital 61

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

.&# The organization worked with an agency that helped them developed a robust communications strategy that included best practices in branding and messaging, measurable objectives, identified audiences based on research and social media scanning, a marketing funnel/model, and best practices in multiple channels.

Measure 98

Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. Conversion, as measured in dollars and cents, as a means to evaluate and justify the time spent on social media.

Results 95

Results Data Charlotte Measure 95

Connection Cafe

MAY 19, 2014

One of the more interesting findings from the recently released 2014 M+R Benchmarks Study was that fundraising emails did not have a higher conversion rate in December. The study found that December fundraising email conversion rates were 0.06%, slightly lower than the overall rate of 0.07%. According to the study, 6.9

email 39

email Time Fundraising Rate 39

Forum One

SEPTEMBER 7, 2021

Your digital ecosystem , which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms, allows for a number of entry points through which your target audiences think and feel about your organization. Think beyond the website.

Websites 58

Websites Strategy Change Management Digital 58

Everyaction

JULY 18, 2018

Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. allows it to stand out in the larger conversation in our issue area? What about our organization, its leadership, its mission, its supporters, etc.

Guide 108

Guide Fundraising Nonprofit Template 108

Connection Cafe

AUGUST 9, 2013

Conversely, if you’re not delivering personalized content, your email could negatively impact your relationships. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link.

email 48

email Campaign Test Benchmark 48

Connection Cafe

OCTOBER 10, 2019

Their four largest text campaigns in 2019 averaged a 24-percent click rate and almost 15 percent conversion. The value of the 45,000 NPCA advocates who made connections is more than $220,000 at an average of $5 per new advocate, a common benchmark for advocates who take action.

Advocacy 33

Advocacy Tools Conservancy National 33

Connection Cafe

FEBRUARY 22, 2016

Maximizing Each Channel. According to the last two Luminate benchmark reports , 72% more fundraising emails were sent two years ago and 17% more fundraising emails were sent last year. So while email remains a strong generator of online gifts, other channels need to be maximized. people who immediately leave a website).

Online 20

Online Fundraising Websites Channel 20

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Some takeaways about measurement and ROI: Need to incorporate tracking of how many people that you involved in engaging conversations via social media become donors. What is your conversion rate? Having benchmarks from other similar organizations in your space is important and valuable. The twitter feedback was very positive.

Social Media 50

Social Media Reflection Media ROI 50

sgEngage

MAY 17, 2021

This work includes everything from acknowledging the role that enslaved people played in building and establishing institutions, to the crucial conversations around renaming buildings and removing statues. Q: How can higher education institutions use reports like this one to benchmark themselves and set strategies for the future?

Education 57

Education Conversation Giving University 57

Nonprofits Source

JANUARY 23, 2023

However, you’ll want to log in more frequently to make necessary adjustments and maximize conversions. Account management and reporting: A properly-structured Google Grant account will run 3-5 campaigns at once to drive conversions. Google recommends you log in at least 1-2 times a month. Landing page redesign.

Grant 52

Grant Google Management Guide 52

Connection Cafe

AUGUST 1, 2013

Channel Marketing Manager. According to the 2012 Convio Benchmark report, an email address is worth the $12.92 It shows you people that share your interests and helps you start the conversation. Guest post by Ryan King , Blackbaud’s Sr. Are you struggling to find ways to meet potential new donors? So, what are you waiting on?

Donor 44

Donor Benchmark Museum email 44

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

Step 4: Define your benchmarks. This result area is to grow the membership, they ask what do they need to know to determine how much the membership growing ? They track the conversion rate of new member sign ups and renewals online. How do your efforts connect with those audiences to achieve the goal. Step 5: Define your metrics.

Results 97

Results Metrics Measure Associations 97