NetWits

AUGUST 8, 2012

Without proactive conversion efforts on the part of the nonprofit, there likely will be no renewal giving from online donors at all, despite repeated pleas online. Our study also found that when online-acquired donors move to an offline giving channel, they tend to do so soon, in their first renewal year.

Offline 219

Offline Donor Online Fundraising 219

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Every quarter, FEP provides a new set of updates on key performance indicators like new donor acquisition rate or changes in fundraising trends and patterns.

Hype 52

Hype Research Marketing Benchmark 52

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. having your marketing team launch a new campaign and explore a different communication channel). To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data.

Analytics 52

Analytics Data Giving Metrics 52

Whole Whale

AUGUST 25, 2021

Direct mail response rate (to house): 4% Postage per letter: $0.49. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Direct mail response rate: (to house): 9% Postage per letter: $0.50. Foundation giving was $58.46 Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

Bloomerang

AUGUST 21, 2023

Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Therefore, be sure to diversify your fundraising channels to reach donors through multiple platforms, events, and initiatives. sure also to include the overhead rate of staffing and running your nonprofit.

Action 75

Action Report Practice Fundraising 75

M+R

FEBRUARY 4, 2021

Revenue increases were widespread, but not uniform—some nonprofits saw an influx in mid-level and large gifts, while others grew their low-dollar conversions. Some groups had standout years with audience growth and response rate—due in no small part to the pandemic (think: front-line organizations like food banks).

Fundraising 98

Fundraising Gift Rate email 98

Connection Cafe

OCTOBER 12, 2016

While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. Just 27% of online donations now result from email (according to the latest M+R Benchmark report ). ASC has a good example of an updated pop-up design that’s not intrusive. per dollar raised.

Channel 20

Channel Fundraising Benchmark Facebook 20

Bloomerang

DECEMBER 19, 2023

That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution. Top feature: Donorbox’s UltraSwift Checkout feature allows donors to quickly complete payments in just a few clicks, promoting higher conversion rates.

Software 90

Software Free Tools Adobe 90

Care2

MARCH 14, 2011

Today, Convio released the Convio Online Marketing Benchmark Index Study. A key strength of this study is that it provides aggregate benchmarks for fundraising performance and benchmarks for specific industry segments or verticals, such as Environment and Wildlife and Animal Welfare. Key Findings: 1. Get online today!

Raise 75

Raise Money Online Convio 75

Care2

SEPTEMBER 30, 2014

The report either gave a big "F" or a mediocre rating to most of the nonprofits in the report. The report is troubling because the nonprofit community has been doing online fundraising for years and there are established best practices for optimizing conversions. Click-Through Rates: How many people clicked on a donation link.

Studies 78

Studies Online Fundraising Nonprofit 78

Care2

DECEMBER 16, 2013

BTW, you should check out the Nonprofit Social Networking Benchmark Report , which historically shows that the majority of nonprofits have not raised a dime on Facebook. Facebook’s User Experience is Not Focused on Donation Conversions. And remember the days of Causes on Facebook where many nonprofits struggled to raise money?

Facebook 78

Facebook Donation Disaster Social Network 78

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Connection Cafe

MAY 19, 2014

One of the more interesting findings from the recently released 2014 M+R Benchmarks Study was that fundraising emails did not have a higher conversion rate in December. The study found that December fundraising email conversion rates were 0.06%, slightly lower than the overall rate of 0.07%.

email 39

email Time Fundraising Rate 39

Care2

FEBRUARY 20, 2014

I just try to give you a starting point based on industry benchmark data and my experience. So try this theory out. I challenge you. It''s a smackdown.

email 61

email Benchmark Template Digital 61

Classy

JUNE 24, 2021

Across platforms, you should be tracking social media engagement rates and conversion rates. Engagement Rate. To learn user demographic and engagement stats for each channel, suggested post frequencies, and a sample week of nonprofit social media content, download the Nonprofit’s Social Media Content Planner now. .

Social Media 122

Social Media Track Conversation Media 122

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 31

Convio Benchmark Studies Social Media 31

Connection Cafe

AUGUST 9, 2013

Delivering personalized content to your audiences can significantly increase click-through rates. Conversely, if you’re not delivering personalized content, your email could negatively impact your relationships. I’ve worked with many nonprofits that have seen a good jump in clicks and conversions from subject line testing.

email 48

email Campaign Test Benchmark 48

Nonprofits Source

JANUARY 23, 2023

However, you’ll want to log in more frequently to make necessary adjustments and maximize conversions. Account management and reporting: A properly-structured Google Grant account will run 3-5 campaigns at once to drive conversions. Google recommends you log in at least 1-2 times a month. Ongoing account hygiene. Landing page redesign.

Grant 52

Grant Google Management Guide 52

Forum One

SEPTEMBER 7, 2021

Your digital ecosystem , which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms, allows for a number of entry points through which your target audiences think and feel about your organization. Think beyond the website.

Websites 58

Websites Strategy Change Management Digital 58

Connection Cafe

FEBRUARY 22, 2016

Maximizing Each Channel. According to the last two Luminate benchmark reports , 72% more fundraising emails were sent two years ago and 17% more fundraising emails were sent last year. So while email remains a strong generator of online gifts, other channels need to be maximized. people who immediately leave a website).

Online 20

Online Fundraising Websites Channel 20

Connection Cafe

OCTOBER 10, 2019

Their four largest text campaigns in 2019 averaged a 24-percent click rate and almost 15 percent conversion. The value of the 45,000 NPCA advocates who made connections is more than $220,000 at an average of $5 per new advocate, a common benchmark for advocates who take action.

Advocacy 33

Advocacy Tools Conservancy National 33

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Some takeaways about measurement and ROI: Need to incorporate tracking of how many people that you involved in engaging conversations via social media become donors. What is your conversion rate? Having benchmarks from other similar organizations in your space is important and valuable. Need that to show the ROI. .

Social Media 50

Social Media Reflection Media ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

Step 4: Define your benchmarks. This result area is to grow the membership, they ask what do they need to know to determine how much the membership growing ? They track the conversion rate of new member sign ups and renewals online. How do your efforts connect with those audiences to achieve the goal.

Results 97

Results Metrics Measure Associations 97

NTEN

DECEMBER 2, 2008

When I hear folks talk about pushing their message out through social media channels, I cringe. To me, social media isn't a channel, it's a cocktail party , where different kinds of conversations require that you LISTEN. click through rate, and a.17% 17% response rate. .17% 17% of 1,000, right?

Social Media 36

Social Media Rate NTC Channel 36

Connection Cafe

SEPTEMBER 3, 2015

Unlike other benchmark reports, this one actually gives concrete recommendations that everyone can apply to move the giving needle. 2011’s $FG II looked at how individuals, foundations, and advisors research nonprofits, and what information packaging or channel might result in more giving to high-performing nonprofits. $FG

Report 20

Report Donor Demographics Statistics 20

Bloomerang

JULY 30, 2021

An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. Text messages have a higher open rate and response rate than emails. . Having 1-to-1 texting conversations. Sending immediate text alerts.

Support 119

Support Fundraising Broadcast Contact 119

Neon CRM

MAY 18, 2023

Common examples of nonprofit KPIs include average donation size, number of recurring or repeat donors, new donor acquisition rate, and donor attrition rate. Any good stewardship plan involves consistent and strategic engagement with your donors through a number of channels and with a variety of touchpoints.

Raise 98

Raise Strategy Help Fundraising 98

Classy

JULY 19, 2021

Takeaway: Although each social media channel’s algorithm is unique, they all prioritize engagement over everything else. To help boost your content’s visibility, spark conversation, and get people talking, focus on the timeliness of your video topic. . Include email capture in your video to drive conversion. Take a look.

Video 118

Video Trend Marketing Strategy 118

Neon CRM

AUGUST 4, 2023

It’s not a channel that most nonprofits can afford to ignore, but they don’t always have the resources to handle these important channels. But one of the simplest ways is one that nonprofits often miss—engaging in conversations. Respond back and continue the conversation. This can help you control ad spending.

Social Media 52

Social Media Guide Media Fundraising 52

Care2

JUNE 5, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Prices vary widely, from about $0.12 - $0.60

Social Media 47

Social Media Online Advocacy Media 47

Media Cause

APRIL 16, 2021

Be sure to benchmark your unsubscribe rates against annual industry averages to gauge your progress! If your mission focuses on reproductive rights, climate action, racial equality, or other high-octane points of national conversation, you’ll become acquainted with antagonists across your channels.

Comment 82

Comment Social Media email Management 82

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. Have you benchmarked this data against other similar types of nonprofits? Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices.

Benchmark 102

Benchmark Photography Ratio Stats 102

Neon CRM

JUNE 2, 2023

While understanding your donor’s lifetime value or your email open rate is great, these numbers alone won’t give you the insight you need to engage your constituents. Email open rates, social media followers, and website visits are great starting points, but there are deeper metrics that will help you understand your constituents.

Metrics 52

Metrics Rate Social Media Nonprofit 52

Neon CRM

MAY 31, 2023

Effective donor management aims to build strong, long-lasting relationships with donors, increase retention rates, and ultimately, secure ongoing financial support for an organization’s mission and programs. This can occur through various channels such as social media, word of mouth, or advertising.

Management 52

Management Donor Guide Retention 52

Neon CRM

DECEMBER 12, 2023

According to the M+R Benchmarks , average online revenue was down 4% in 2022, while GivingTuesday reported only a.6% Instead, take this opportunity to review all of your nonprofit’s various fundraising channels and see where improvements can be made. It also improves conversion rates by solidifying a donor’s decision to give.

Practice 52

Practice Donation Raise Info 52

Bloomerang

JUNE 20, 2023

Monthly donors are shown to have a retention rate of 90% compared to the average of 46% , so encouraging these contributions can increase your organization’s retention rate as a whole. Optimize your donation page for mobile According to the M+R Benchmarks study , mobile devices accounted for 54% of nonprofit website traffic in 2021.

Ideas 99

Ideas Guide Online Fundraising 99

CauseVox

OCTOBER 11, 2021

Offer to promote them and their work or product by featuring them on your website or sharing on your social channels. Try to be creative with your subject lines and think about the design and layout of your emails, too, to keep readers’ attention and boost your open and click rates. Manage and maintain the relationship.

Guide 73

Guide Giving Campaign Social Media 73