Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

Hype 52

Hype Research Marketing Benchmark 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Notes one participant, “It definitely gave us the ability to work around chicken & egg conversations. What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? This conversation was started by.

Summary 94

Summary Social Media Measure Media 94

Care2

SEPTEMBER 30, 2014

The report is troubling because the nonprofit community has been doing online fundraising for years and there are established best practices for optimizing conversions. Make sure you cross promote your fundraising campaigns across multiple channels such as your website, email appeals, social networks, direct mail, telemarketing, etc.

Studies 78

Studies Online Fundraising Nonprofit 78

M+R

FEBRUARY 4, 2021

Revenue increases were widespread, but not uniform—some nonprofits saw an influx in mid-level and large gifts, while others grew their low-dollar conversions. Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers.

Fundraising 98

Fundraising Gift Rate email 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 4: Define your benchmarks. Step 5: Define your metrics. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Flickr Photo by HorrorTaxi.

Results 97

Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. Conversion, as measured in dollars and cents, as a means to evaluate and justify the time spent on social media.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

.&# The organization worked with an agency that helped them developed a robust communications strategy that included best practices in branding and messaging, measurable objectives, identified audiences based on research and social media scanning, a marketing funnel/model, and best practices in multiple channels. Case study is here ).

Measure 98

Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics. What is your conversion rate? Acquisition of email names - while that metric is important to "management" to justify social media effort - there is a need to track other metrics.

Social Media 50

Social Media Reflection Media ROI 50

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Nonprofit Social Media 52

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Benchmarking Your Engagement Rate. Conversion Rate. Engagement Rate.

Social Media 122

Social Media Track Conversation Media 122

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) I hope the data is useful to everyone.

Convio 31

Convio Benchmark Studies Social Media 31

Connection Cafe

FEBRUARY 22, 2016

Maximizing Each Channel. According to the last two Luminate benchmark reports , 72% more fundraising emails were sent two years ago and 17% more fundraising emails were sent last year. So while email remains a strong generator of online gifts, other channels need to be maximized. people who immediately leave a website).

Online 20

Online Fundraising Websites Channel 20

Connection Cafe

AUGUST 9, 2013

Conversely, if you’re not delivering personalized content, your email could negatively impact your relationships. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link.

email 48

email Campaign Test Benchmark 48

sgEngage

MAY 17, 2021

This work includes everything from acknowledging the role that enslaved people played in building and establishing institutions, to the crucial conversations around renaming buildings and removing statues. We will soon publish results from our work in alumni engagement metrics, and that insight should help institutions as they plan.

Education 56

Education Conversation Giving University 56

Nonprofits Source

JANUARY 23, 2023

However, you’ll want to log in more frequently to make necessary adjustments and maximize conversions. Account management and reporting: A properly-structured Google Grant account will run 3-5 campaigns at once to drive conversions. Google recommends you log in at least 1-2 times a month. Landing page redesign.

Grant 52

Grant Google Management Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. E-Metrics Panel Presentation.

ROI 50

ROI Widget Metrics Cambodia 50

Tech Soup

AUGUST 6, 2015

You soldier on and set up Google Analytics, hoping that the data can start a conversation with everyone, despite the initial reluctance. You can increase that number exponentially if you know where previous conversions came from. What if you brought in lunch for the office if you were able to hit key benchmark goals?

Culture 36

Culture Data Create Case Study 36

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 96

Ideas Guide Online Fundraising 96

Connection Cafe

DECEMBER 15, 2010

Understand the difference between metrics and analytics. Once you understand and evaluate various key metrics and corresponding benchmarks, you can use your analysis as a blueprint to think strategically about how to improve your event’s future fundraising results. Analytics has been a recurring theme this year.

Marketing 55

Marketing Tips Online Analysis 55

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices. Have you benchmarked this data against other similar types of nonprofits?

Benchmark 102

Benchmark Photography Ratio Stats 102

Neon CRM

MAY 31, 2023

This can occur through various channels such as social media, word of mouth, or advertising. The 4 Primary Donor Communications Channels There are several different ways you can communicate with your donors. The more you understand each communication channel you’re using to engage your donors, the more effective your messaging will be.

Donor 52

Donor Management Guide Retention 52

Bloomerang

JULY 20, 2023

Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. For example, if your primary goal of a crowdfunding campaign is to raise $10,000, then you’ll know that total revenue is one of the important metrics to keep track of throughout the campaign.

Ideas 79

Ideas Online Fundraising Tips 79

Bloomerang

JULY 19, 2021

Take a look at the M+R 2021 Benchmarks report and s hare some data and examples with your “powers that be.” Make sure your fundraising and marketing communications are integrated and that you’re strategically using every channel where your constituents hang out. So, spend more on fundraising. Of course not!

Digital 96

Digital Marketing Fundraising Strategy 96

Care2

AUGUST 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The most obvious metric is video view counts.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The most obvious metric is video view counts.

YouTube 34

YouTube Video Social Media Advocacy 34

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? Offer to promote them and their work or product by featuring them on your website or sharing on your social channels. The 2021 M+R Benchmarks report saw an increase in fundraising email response rates. Will the money be used much further down the road?

Guide 73

Guide Giving Campaign Social Media 73

M+R

JANUARY 31, 2023

The averages we report for each metric are medians — they represent the middle nonprofit out of all those that provided data. As we looked to specific channels, we did see a bit more divergence, with potentially more influence from messaging, audiences, timing, offers, and other strategic and tactical choices. Let’s dig in!

Fundraising 106

Fundraising Gift Digital Trend 106

Nonprofits Source

SEPTEMBER 8, 2017

According to a benchmark report , the average one-time email gift is $87! 2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns. That’s to say for every $1.00

email 89

email Marketing Strategy Fundraising 89

Care2

MAY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Email is a critical channel.

Social Media 34

Social Media Tools Online Advocacy 34

Nonprofit Tech for Good

NOVEMBER 30, 2014

Your content strategy thus far has focused on what types of content your nonprofit plans to create and what channels it will use to distribute the content. Marketing is the strategic use of content and communication channels for direct gain. The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits.

Communication 268

Communication Online Storytelling Voice 268

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

My Facebook page is a focus group or channel for research. If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. Measure your results, not just numbers.

Facebook 101

Facebook Network Metrics Nonprofit 101

Nonprofit Tech for Good

FEBRUARY 23, 2017

Marketing is the strategic use of content and communication channels for direct gain. For many years the dominate benchmark for whether a nonprofit is successfully using mobile and social media has been if they engage or not, but engagement for the sake of engaging is a flawed communication method. Engagement.

Communication 230

Communication Online Storytelling Voice 230

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Jeremiah Owyang from The Altimeter Group along with John Lovett and Eric Peterson both of the Web Analytics Demystified firm have published an open research report that advocates for a standardized framework of the following business objectives and use of metrics to measure them. They define this process as "social media analytics.".

Social Media 99

Social Media Measure Strategy Media 99

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 3, 2011

Note from Beth: After a brief conversation about new ways to access web-based “visitors&# in the comments section of a recent blog post on dashboards, Dan generously offer to write a post about developing an in-house dashboard as part of his work at the Smithsonian Institution Archives. Flickr Photo by Brett Morrison. Daniel Chase.

Social Media 96

Social Media Media Metrics Social 96

sgEngage

APRIL 29, 2021

Conversion from Single to Recurring Insights. In FY2020, 65% of organizations increased the number of first-time recurring donors via conversion. New donor conversion efforts occurred within 30 days, if not sooner. Automated e-mail donor welcome series included a conversion ask. Telemarketing and direct mail followed.

Retention 49

Retention Gift Rate Conversation 49

ASU Lodestar Center

AUGUST 24, 2011

Ready to dive into how to convey messages using specific marketing channels, and ultimately, how to measure the results of your work? This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. Keep reading. Use Your E-mail Signature. everything.

Communication 93

Communication Effective Impact Benchmark 93

Forum One

DECEMBER 13, 2023

Participants observe a conversation on a select topic amongst an expert panel. After the conversation, diners engage in an interactive activity to consider challenging questions about race, identity, and economic justice over a meal. The 2022 Seat the Table program examined “The Triumphs and Challenges of Black Education.”

Celebrate 67

Celebrate Award Colorado Museum 67