Forum One

SEPTEMBER 7, 2021

While the look and feel of a new website is often top of mind and absolutely essential in making a resounding impression, there are also a number of non-design-related strategies that you need to take into account. There are many things to consider when planning a website redesign. Think beyond the website.

Websites 58

Websites Strategy Change Management Digital 58

Nonprofit Tech for Good

DECEMBER 4, 2021

Instagram Feed Fundraisers will change that. Save the Children encourages their supporters to fundraise on Facebook and it’s likely they will be adding an Instagram ask to their “Donate Your Birthday” page on their website in the near future: 2.

Feeds 330

Feeds Fundraising Nonprofit Facebook 330

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Online revenue growth has plateaued. We probably won’t know for sure until next year.

Benchmark 81

Benchmark Digital Report Learning 81

Nonprofit Tech for Good

APRIL 10, 2022

Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website. Including links, of course, also helps increase traffic to your website.

Twitter 343

Twitter Practice Social Media Nonprofit 343

ASU Lodestar Center

JULY 13, 2021

VE) website. The national survey of nonprofit organizations provided our first benchmark insights into the nation’s readiness to handle an onslaught of new volunteers. Should we expect that much has changed over a 20-year period? Honestly, the new study reveals that a lot of things have NOT changed much since 2003.

Volunteer 59

Volunteer Change Americorp Arizona 59

Nonprofit Tech for Good

APRIL 2, 2020

At the end of the day though, making small changes to your forms or calls-to-action can drive big gains. The average nonprofit website has a 1% conversion rate ( according to the M+R Benchmarks report ) and this means that 99% of the people you get to visit your website leave without donating or subscribing to your email list.

Metrics 301

Metrics Digital Marketing Retention 301

Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Common benchmarks include the number of new donors, the number of new email subscribers, or volunteer sign-ups.

Practice 235

Practice Fundraising Guide Channel 235

Nonprofit Tech for Good

JULY 21, 2019

53% of nonprofit staff who are extremely or somewhat satisfied in their current roles donate to the organization where they work ( World-Changing Work Report ). Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ).

Stats 279

Stats Social Media NGO Media 279

EveryAction

MAY 2, 2023

No matter how your nonprofit organization is making change in the world, it’s impacted by others’ decisions, whether those decisions come from local and national legislators, corporations, institutions, or others who hold power and shape the way we live our lives. Ready to take the next step with your advocacy program?

Advocacy 222

Advocacy Action Support Help 222

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. RoundUp App automatically rounds users’ credit or debit card transactions up to the nearest dollar and donates the “change” to your nonprofit.

Effective 278

Effective Fundraising Nonprofit Channel 278

Nonprofit Tech for Good

JANUARY 9, 2020

Foundation / Corporation Website. International organizations’ social media presence / Websites. A video from Charity: Water entitled Water Changes Everything is an excellent example effective storytelling. ?. Donors Can Be Found Online: Foundation Directory Online by Candid. 1) High Net Worth Individuals: DonorSearch.

Storytelling 254

Storytelling Accessibility Activities Active 254

Tech Soup

AUGUST 29, 2013

So when I saw that The Millennial Impact released benchmarks. The benchmarks are based off results from the Millennial Impact Survey , which was conducted by Achieve, a creative services agency that works with organizations to understand how Millennials get involved in causes. How the Benchmarks Work. The Benefit of Benchmarks.

Benchmark 58

Benchmark Library Generation Impact 58

Nonprofit Tech for Good

FEBRUARY 24, 2010

If your nonprofit is experimenting with text-to-give, text alerts and/or smartphone Apps (or planning to), then launching a mobile website is something your organization should seriously consider. Smartphones are dramatically changing how people use the Internet. Related Links: 10 Nonprofit Mobile Websites. As of July 2009, 56.9

Mobile 203

Mobile Websites United States Nonprofit 203

NetWits

APRIL 26, 2012

A report released earlier this year by the UK User Experience Agency Nomensa indicated 47% of people who visit a website intending to make a online donation give up before completing the process. Getting visitors to your website is only half the battle. How frustrating. Which leads me to the main point of this post.

Websites 207

Websites Online Donor Cancer 207

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.

Benchmark 62

Benchmark Digital Trend Report 62

Nonprofit Tech for Good

DECEMBER 8, 2021

[Organization Name] is a global network of philanthropy organizations, changemakers, and critical thinkers committed to ensuring that philanthropy reaches its fullest potential by serving as a catalyst for social change and social progress. Quarterly Impact Reports enhance your website, email, and social media content strategy.

Trend 308

Trend Digital Marketing Fundraising 308

Amy Sample Ward

JUNE 8, 2009

One person can change the world. We all get burnt out, whether we are dancing, canvassing, emailing or speaking for the changes we want to see happen. Stay focused : We all create goals and benchmarks and metrics. Empower the community : We can’t change the world completely alone. What did this guy do right?

Change 169

Change Social Benchmark Metrics 169

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Use your data to find out how your customers interact with the organization and how it changes over time, which can help you understand member journeys.

Aggregator 169

Aggregator Associations Activities Active 169

NTEN

NOVEMBER 28, 2014

We at NTEN are finally working on a website overhaul and re-launch in earnest. After all, the nonprofit association for people working at the intersection of technology and social change should have a website to match that mission and vision. Find the latest report on nonprofit benchmarking?

Case Study 69

Case Study Websites Studies NTEN 69

Bloomerang

AUGUST 29, 2022

Luckily, a lot has changed. Display and contextual advertising: image or video ads that serve on websites across the internet, designed to target specific people or types of websites. Use benchmarks to set your budget. At the start of my career, “advertising” was a dirty word in the nonprofit sector—as was “ marketing.”

Digital 119

Digital Program Tips Nonprofit 119

Bloomerang

MARCH 27, 2024

Change organizational culture to impact the bottom line Know thyself. Benchmarking and CRM Lack of solid recordkeeping and full use of its nonprofit CRM is at the very top of pain points I continue to observe in the nonprofit sector. You can find it here at the Proven Practices website. Let us know in the comments.

Philanthropy 86

Philanthropy Strategy Fundraising Indiana 86

NTEN

JULY 3, 2012

[This is part one of a series taking a closer look at the key benchmarks from our 6th Annual Nonprofit Technology Staffing & Investments Survey Report , conducted with The NonProfit Times. You can download the complete report for free here.]

Benchmark 85

Benchmark Technology Nonprofit Survey 85

Forum One

DECEMBER 22, 2022

UA is what many organizations think of simply as “Google Analytics,” the code that’s on all your website pages and the companion reports that show page views, bounce rates, click-throughs, conversions, and other metrics. The change from UA to GA4 is not a simple upgrade, however.

Time 72

Time Metrics Analytics Adopt 72

Bloomerang

AUGUST 16, 2021

How many people attempted to make a donation on your website but left the site before they completed their transaction? Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Do you know what topics people care about? Track your own data.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Every quarter, FEP provides a new set of updates on key performance indicators like new donor acquisition rate or changes in fundraising trends and patterns.

Hype 52

Hype Research Marketing Benchmark 52

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. What can I do to prepare before the iOS15 changes? Benchmark Data Now. Email Opens + User IPs.

email 104

email Marketing Test Mail 104

NetWits

NOVEMBER 15, 2011

eNonprofit Benchmark study. 13% – eNonprofit Benchmark Study. This should be incredibly obvious in your navigation and in a callout box towards the top of your website. If you want to raise money, the donate button should not be buried and de-emphasized on your website. The average 1x donation is $60.00.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

Nonprofit Tech for Good

NOVEMBER 21, 2019

By Michelle Chen , an independent scholar who recently graduated with a PhD in mass communications with a focus on advocacy, activism and social change. Paired with a compelling story that warns donors of the consequences of not acting, these campaigns can be extremely powerful in motivating them to donate or change their behavior.

Storytelling 264

Storytelling Homeless Generation Social Media 264

Eric Jacobsen Blog

FEBRUARY 5, 2024

And it links you to a website where you alone or in a group can supplement your reading with some interactive exercises and resources. The cocktail of comfort and anxiety you get when you benchmark yourself against your peers is just one of the many ways a social learning experience like a book club can help keep you interested and focused.

Skills 92

Skills Learning Knowledge Leadership 92

Media Cause

MAY 8, 2023

One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc., There are tons of online resources that share benchmarks for specific channels and industries—like Wordstream and TechSoup.

Tips 52

Tips Organization Channel Benchmark 52

Greater Giving

OCTOBER 20, 2022

Driving online donations requires a great donation website that showcases your goals and makes it easy to give. Lay out the fundraising goal for each of your initiatives, and include photos and videos that focus on the importance of the cause and how a gift will help create real change. Giving Initiatives.

Donation 82

Donation Experiment Online Demonstration 82

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. And while I’m usually able to offer some general guidance, nonprofit website design best practices have never been my area of expertise. What are the most important website metrics to measure?

Design 35

Design Websites Practice Philadelphia 35

Candid

APRIL 25, 2023

Setting a baseline for advancing racial equity It’s nearly impossible to create change, at the scale required, without research-based benchmarks on where the social sector currently stands. EGA is also wasting no time to realize the potential of carefully collected data to advance racial equity in the field.

Effective 104

Effective Demographics Philanthropy United States 104

Socialbrite

OCTOBER 6, 2022

Online fundraising has changed markedly in recent years. R ecent years have ushered in a new era of fundraising — and nonprofit fundraising in particular has changed significantly. As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. Post by Annabel Maw.

Fundraising 69

Fundraising Statistics Paypal Retention 69

sgEngage

DECEMBER 27, 2021

Maybe your nonprofit is still redefining their goals in light of changing social and professional environments. The rise in virtual fundraising during the pandemic also fueled an increase in Facebook challenges, increasing from 13% of fundraisers in 2019 to 33% in 2020 according to a Facebook Fundraising Benchmark Report from givepanel.

Platform 94

Platform Facebook Tips Social Media 94

M+R

DECEMBER 13, 2022

Donors that come in through ads are generally less familiar with your program than existing supporters or even people who found your website on their own — so it’s extra important to introduce your organization from the moment they sign up! Testing changes to your donation form to improve conversion rates. This might look like: .

Fundraising 82

Fundraising America United States Track 82

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Email inboxes are often crowded, and major players in the tech sector have made changes in the recent past that affect the way we understand open rates.

Mobile 130

Mobile Digital Fundraising Advocacy 130