Eric Jacobsen Blog

FEBRUARY 21, 2013

Customers need to be able to shift channels no matter how they initially enter your company (via email, online, in-store, etc.), without it being jarring. The predominant way businesses add to customer burdens is by wasting their time. Thanks to the book publisher for sending me an advance copy of this book.

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Achieve

SEPTEMBER 15, 2023

Other associations post regularly on social media and cultivate vibrant online communities while yours just sends monthly email newsletters and occasionally meets over Zoom. As you build a basic structure for your community, think through which activities the majority of your members will be interested in.

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Associations Community Create Online 52

Amy Sample Ward

MAY 6, 2013

The new book I co-authored with Allyson Kapin, Social Change Anytime Everywhere , looks at the way nonprofit organizations can use multichannel strategies for advocacy, fundraising, and community building. Extra: Listen to this podcast with Alison Fine, Allyson Kapin and I discussing why charities should use more kinds of social media.

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Business People Podcast Broadcast 241

DipJar

JUNE 20, 2023

How do I determine the best structure for my program? Here are some factors to consider when structuring your membership program: Your organization’s goals. Do you have enough benefits to offer multiple tiers, or is a flat structure right for you? Are you trying to reach a certain fundraising target? Dues and tiers.

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FAQ Program Guide Arkansas 52

Achieve

JULY 26, 2021

Use a multi-channel fundraising approach. It’s best if you look at the goals you’ve set for your nonprofit and structure your ask strategy around them. Use a multi-channel fundraising approach. Here are some different fundraising channels that you could try: . common traps of creating social media content. .

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Donation Fundraising Tips Channel 85

Top Nonprofits

NOVEMBER 9, 2021

Your marketing specialists get the word out about your gala to your supporters through email, social media, direct mail, and any other communication channels your nonprofit uses. The exact structure of your gala planning team may vary depending on your nonprofit’s size and event needs. Social media. Marketing specialists.

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Virtual Nonprofit Stream Channel 105

Nonprofit Tech for Good

MAY 13, 2022

You can use the data to identify the channel donors came through, for example, or get a sense of which campaigns and messages are performing best. The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition. Examples: email, social-media, paid-ads, partners.

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Donor Track Facebook Campaign 284

Get Fully Funded

OCTOBER 7, 2021

However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. CharityEngine’s guide to multi-channel fundraising advises nonprofits to get in touch with supporters on a variety of platforms, including: Email. Social media.

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Advocacy Strategy Nonprofit Volunteer 59

Get Fully Funded

FEBRUARY 2, 2022

Create community on social media. Storytelling can be used in your email newsletters, social media posts, speeches at events, on your website and more. This can be in the first line of a social media caption or an article, or it can be in the subject line of your email. Utilize storytelling in your communications.

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Communication Strategy Storytelling Social Media 52

Get Fully Funded

JANUARY 30, 2022

Create community on social media. Storytelling can be used in your email newsletters, social media posts, speeches at events, on your website and more. This can be in the first line of a social media caption or an article, or it can be in the subject line of your email. About the Author. Craft compelling messages.

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Communication Strategy Storytelling Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2013

Note from Beth: By the time you read this post, I will be in the USA from doing a training in Tunisia for NGOs and trainers who will deliver training to women entrepreneurs as part of the WES program and also improve their NGO’s use of social media.

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Calendar Content Tunisia Strategy 117

Nonprofits Source

NOVEMBER 3, 2017

page speed, structured data, or inbound links). Over the years these terms have evolved to fit the adoption of new marketing channels. 34% of nonprofits have paid for advertising on social media. One nonprofit used online channels to surpass their year-end fundraising goals. Begin the page title with your keyword.

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Beginner Digital Marketing Guide 91

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2010

Guest blogger, Patti Anklam , author of Net Work: A Practical Guide to Creating and Sustaining Networks at Work and in the World , explores the role of organizational leadership in a network world. The formal organization is represented by the (usually) hierarchical organization structure. Photo by Eric Eugene Kim.

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Network Work Structure Leadership 106

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 14, 2012

Many of you know that I have had the honor of working with IIE on some amazing Networked NGO and social media skills capacity building and train the trainer projects in the Middle East over the last 2-3 years. ” It also brings up issues about the r ole of social media and a connected society for delicate diplomacy.

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Tunisia Reflection NGO Libya 104

Care2

OCTOBER 25, 2012

Check out these great tips and this insightful white paper from Jonah Sachs, author of Winning The Story Wars , and cofounder of Free Range Studios who joined us for this Care2 webinar along with Justin Perkins, Director of Nonprofit Services at Care2. Authority – Like we mentioned earlier, nonprofits love to share facts.

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Story Fiji Green Slides 67

DNL OmniMedia

FEBRUARY 25, 2023

By providing authorized support and add-on tools, these partners can help users expand the platform beyond its normal functionalities, allowing it to be customized to your organization’s unique needs. Core Services Goodshop.com’s core service is the partnership structure they offer nonprofits. What are Blackbaud Partners?

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Blackbaud Integration Nonprofit Platform 52

Achieve

AUGUST 18, 2020

These core steps will give your event planning team a solid structure upon which you can build your auction strategies. Digital marketing software and strategies, especially email and social media to reach your supporters and promote the event. Pay particular attention to these two channels: . Social media. Best of luck!

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Virtual Fundraising Registration Guidelines 98

Bloomerang

FEBRUARY 1, 2023

Chapter officers can use OmegaOne to send out mass messages to all members and the “wall” allows everyone to post announcements or ideas in a social media-inspired manner. Hootsuite — Top Fundraising App for Social Media Management What’s one type of app that many of your supporters likely check each day without fail? Social media.

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Org Raise Tools Help 82

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2014

All of my work these days is focused on designing and delivering effective training for nonprofits -primarily on the topics of social media, strategy, networks, and measurement. So, expect to see regular reflections on good instructional design and delivery for any topic, but especially digital technology and social media related.

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Instructional Design Instruction Instructional Training 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Post a variety of different media types, photographs and visuals get attention, shorter status updates, and curated links. I had some privacy concerns and also it felt like it would require feeding another channel – why bother when I already had a brand page. I’ve changed my mind. Billy Shore , Share Our Strength.

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Facebook Change Profile Impact 112

Eric Jacobsen Blog

JANUARY 1, 2018

Question : How has social media influenced the landscape for salespeople and storytelling? Similarly, social media is generally the work of the marketing department, not the sales department. I just haven’t included those as examples and haven’t structured the book around that audience. That’s marketing, not sales.

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Story Storytelling Chapter Teach 46

Connection Cafe

APRIL 11, 2011

Author: Cheryl Black. Cross-channel influence is already the norm. Avoid including elements you know will suppress response or outstrip ROI, but otherwise use everything relevant — logo, color, type, photo style, structure — to immediately* assure brand recognition across every channel. Hello forever stamps.)

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Mail Web Channel Influence 52

Connection Cafe

JULY 26, 2011

Author: Sara Spivey. We all know that multi-channel marketing isn’t new, but data on what exactly organizations are doing with it isn’t necessarily well documented. We wanted to look closely at the best practices organizations are taking within the world of multi-channel marketing. Time to get current!

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Integration Marketing Org Channel 32

Kindful

MAY 12, 2021

Nonprofit SEO is a digital marketing strategy like digital advertising , email marketing, or social media marketing. It’s unique from other channels because it’s organic, meaning you don’t directly pay for it. You’ll build up your organization’s online authority. Here are some things to look at: Structure.

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Online Fundraising Adopt Search 73

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 14, 2009

I met Lina Srivastava at SXSW last month and I found her clarifying commentary on the " What is the distinction between social media for charity and social good/systemic change? Now to dig into this topic because it combines a couple of interest - storytelling with social media and working in a networked way. very insightful.

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Storytelling Network Collaboration Classroom 63

Eric Jacobsen Blog

OCTOBER 10, 2016

Question : How has social media influenced the landscape for salespeople and storytelling? Similarly, social media is generally the work of the marketing department, not the sales department. I just haven’t included those as examples and haven’t structured the book around that audience. That’s marketing, not sales.

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Storytelling Chapter Story Teach 40

Eric Jacobsen Blog

SEPTEMBER 5, 2016

Question : How has social media influenced the landscape for salespeople and storytelling? Similarly, social media is generally the work of the marketing department, not the sales department. I just haven’t included those as examples and haven’t structured the book around that audience. That’s marketing, not sales.

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Teach Story Storytelling Chapter 40

Everyaction

JULY 18, 2018

Don’t forget - despite the structured, sometimes mechanical feel a fundraising plan can have, storytelling does have a place in the planning process. Here are some questions to ask when building your assessment: Which programs best exhibit our expertise, authority, and dedication to the issue area in which we work? Your networks.

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Guide Fundraising Nonprofit Template 108

Eric Jacobsen Blog

MARCH 18, 2013

While a majority of organizations are starting to embrace social, mobile, real-time to various extents, if you really stop to think about it, they are simply running to where they think customers are rather than taking the time to understand why they're in each channel, what they expect and how they (and you) define value.

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Business Instruction Instructional Influence 43

Connection Cafe

MARCH 2, 2011

Author: Kent Gilliam. Your constituents more often end up in “silos” as the result of an organization’s structure and not what they have or have not told you. If there’s a campaign focused on a program or event, it makes sense to use other channels too, rather than focusing on something else, right?

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Integration Convio Measure Retention 40

Connection Cafe

FEBRUARY 2, 2012

Author: Miriam Kagan. But look at your internal structure and ask yourself: how are my employees incentivized? Does our culture and reward structure support collaborating to engage constituents? For proof, ask one of their CMOs or CTOs about social media interaction attribution (and duck). Did you really just read that??

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Offline Attitude Structure Culture 34

Connection Cafe

DECEMBER 15, 2010

Author: Jill Ward. Social media is perhaps the most obvious change, however there are many others. Rather than treating social media as a standalone channel or replacement for traditional tactics, event marketers should be looking for ways to use social media to support and enhance the successful programs they already have in place.

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Marketing Tips Online Analysis 55

Care2

MAY 29, 2009

Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? Forest Ethics speaks with authority on such topics. “Moving to an online fundraising structure allows us to move quickly and react to campaign needs in a way that direct mail never could.” billion in 2008 to $29.8

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Mail Social Media Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2009

His post was aimed at not-for-profit public media; I have genericized it somewhat ). Because using story well is our great chance in public media to be the leaders of our time. This style of story is the antithesis of how media tells stories today. They fight for democracy, we watch, they die, we change the channel.

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Story Action Model Adopt 79

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2013

And let me say upfront, I respect lawyers and legal issues that nonprofits and foundations have to navigate around social media. The session will focus on exploring how nonprofits are expanding their efforts to influence public policy through social channels and understanding the legal issues and how to evaluate the work. (I’ll

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Social Media Media Social Policy 115

See3

MARCH 27, 2008

The first session I attended was specifically about social networking and led by Brian Reich of Echo Ditto, author of Media Rules! Giving people certain authority to speak on your behalf, and rewarding them with praise or titles or special invitations to events, etc. Volume and frequency are not primary considerations.

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NTEN Web Case Study Stumbleupon 45

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2010

Malcolm Gladwell’s article “Small Change: Why the revolution will not be tweeted,&# brings the slacktivism , social media for social good or evil , strong and weak ties , and organizations vs networks debates to a mainstream audience. The aforementioned Greater Greater Washington. They may be few, but it’s still early.

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Offline Social Media Network Org 116