Association Analytics

MARCH 13, 2024

This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success. Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments.

Analytics 169

Analytics Associations Model Metrics 169

Forum One

NOVEMBER 3, 2021

A key component of finishing the calendar year off strong is to ensure that you are reporting on what you’ve achieved and identifying where there is room to grow. As you get started on sifting through your data reports and action items completed this year, carefully consider how you are packaging your data in the most impactful way.

Report 70

Report Data Metrics Analysis 70

Nonprofit Tech for Good

APRIL 20, 2020

According to a New York Magazine report, conducted in partnership with Livestream, 80% of consumers would rather watch a live video from a brand than read a blog. When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Phase 1: Identify Your Audience, Partner(s) & Content.

Raise 325

Raise Fund Phase Audience 325

.orgSource

OCTOBER 1, 2023

It gives your audience a voice, agency, and the all-important opportunity to ask questions. Conversational marketing can increase conversion rates by up to 45%. Drift Research Report) Businesses that adopt conversational marketing are 80% more likely to retain customers. Luxury brand Burberry launched its chatbot back in 2016.

Las Vegas 251

Las Vegas Conversation Cancer Offline 251

Qgiv

AUGUST 15, 2023

From 2019 to 2020, 68% of surveyed nonprofits increased their fundraising revenue, according to Qgiv’s Navigating The Unknown Report. Recurring donors also have the highest donor retention rate! Learn more Receive your copy of the Sustainable Giving Report today to learn more about the economy’s impact on philanthropy and more! *

Philanthropy 52

Philanthropy Impact Report Giving 52

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? It’s no secret that growing membership is hard.

Create 169

Create Strategy Associations Registration 169

Qgiv

AUGUST 18, 2023

From 2019 to 2020, 68% of surveyed nonprofits increased their fundraising revenue, according to Qgiv’s Navigating The Unknown Report. Recurring donors also have the highest donor retention rate! Learn more Receive your copy of the Sustainable Giving Report today to learn more about the economy’s impact on philanthropy and more! <![endif]-->

Philanthropy 52

Philanthropy Impact Report Giving 52

Nonprofit Tech for Good

MAY 13, 2022

Investigate how well your audiences perform. Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? We include them in your reports and you can use them in your CRM.

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Donor Track Campaign Facebook 285

Nonprofit Tech for Good

MAY 8, 2020

billion WhatsApp users exchanging more than 60 billion messages every day and that unlike other media, it has an astounding 99% open rate and 40%+ response rate. Physical distance from audience. Recent data indicates that there are in excess of 1.5 Storytelling Framework. Ideal Digital Storytelling Ecosystem. Limited budget.

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Storytelling Digital Channel Profile 295

Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. When reporting on these numbers try breaking it down into small digestible chunks of data that are easy to interpret. Now how does this play into your ROI?

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Goal Fundraising Pledge ROI 300

Media Cause

NOVEMBER 28, 2023

On February 1, 2024, Google and Yahoo will roll out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying under a spam rate threshold. Low User-Reported Spam: Senders must stay under a 0.3% spam rate threshold or risk being marked as spam. LOW USER-REPORTED SPAM The 0.3%

gMail 72

gMail Yahoo email Spam 72

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022. Crowdfunding.

Strategy 266

Strategy Fundraising Social Media Nonprofit 266

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. The report, which analyzed data from 53 nonprofits, over 2.1 billion email messages, 5.6

Rate 75

Rate email Advocacy Social Media 75

Bloomerang

JULY 7, 2022

A 2020 study by Ballantine found that direct mail response rates ranged from 5-9% compared to 1% for email. Going back to response rates, those can vary based on a number of factors inside and outside of your control. Going back to response rates, those can vary based on a number of factors inside and outside of your control.

Mail 110

Mail Retention Practice Donor 110

EveryAction

SEPTEMBER 2, 2022

Email inboxes are often crowded, and major players in the tech sector have made changes in the recent past that affect the way we understand open rates. The click-through rate for mobile fundraising messages was 6.3 percent , and 10 percent for mobile advocacy messages. Volunteering. Key takeaways.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Association Analytics

AUGUST 15, 2022

People often confuse reporting and analytics. Reporting is rear-facing, looking back on what happened: It’s about organizing information using past data. Reports help you understand what has happened. A lot of this data isn’t transferred to your AMS which means reporting from it will provide an incomplete picture.

Analytics 169

Analytics Associations Demographics Picture 169

Nonprofit Tech for Good

DECEMBER 2, 2023

Keeping donors connected with the mission ensures the best possible donor retention rate for an organization. Qgiv’s Sustainable Giving Report found that most fundraisers are feeling overwhelmed with their workload and are working only occasionally with the proper number of staff.

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Trend Fundraising Digital Celebrate 303

Nonprofit Tech for Good

FEBRUARY 26, 2024

These tools suit your modern audience, who expect to interact with nonprofit organizations like yours across a diverse media landscape. Data capabilities: Learn what metrics the tool can track, along with reporting functionality. The good news is that the longer the contract, the better the rate.

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Application Marketing Nonprofit Evaluation 267

Nonprofit Tech for Good

AUGUST 9, 2021

As discovered in the Global Trends in Giving Report , the.org domain is by far the most trusted domain for nonprofit website and email communications. And while that may sound low, it is double the rate of Facebook Pages. Gmail, Yahoo, etc. Once you have claimed or created your LinkedIn Page, the set up process is straightforward.

Linkedin 362

Linkedin Practice Social Media Sponsor 362

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. We’re not saying that every ad needs to be on-trend, but it doesn’t hurt to lean into what’s going viral.

Social Media 97

Social Media Guide Media Social 97

Bloomerang

APRIL 17, 2024

If it does poorly, it can quickly pivot and put out something different to please their audience and boost their profits. As the First Republic Bank reported, 90% of nonprofits are already collecting data ! When you record your data, errors are more likely to happen if it is messy or unorganized, and incorrect data will be reported.

Data 102

Data Metrics Measure Goal 102

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. Social media audiences continued to grow in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

M+R

FEBRUARY 5, 2021

One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. Where you draw these lines is less important than how you think about your audiences. . How large is the potential audience?

America 105

America Digital Audience Channel 105

Pamela Grow

JUNE 28, 2023

Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 of their total audience. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive.

email 52

email Rate ROI Social Media 52

Nonprofit Tech for Good

JUNE 22, 2021

Here’s what this can look like for various teams in your organization: Development and fundraising can create beautiful campaigns and report back on how they perform to continue informing new ideas. Set up a mobile payment option to boost conversion rates with a seamless experience that reflects your brand.

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Action Fundraising Nonprofit Gift 292

Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Professor Robert Cialdini notes that “Pre-suasion is a method of priming an audience to receive your message more openly.” Your Gratitude Report. What’s your renewal rate? Where do you begin? Your donor newsletter.

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Free Fundraising Mail Nonprofit 88

Nonprofit Tech for Good

NOVEMBER 15, 2019

There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software. Kindful places a heavy focus on data, giving the user access to donors’ giving history, wealth details, and rating for likelihood to give.

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Relationship Software Management Pledge 231

M+R

MAY 31, 2022

So what happened to open rates? Pre-MPP, we all agreed that open rate generally reflected the rate at which people were interacting with an email. Now, however, we’ve got three different open rates to think about. Others haven’t, so you’re still seeing “open rate” — but now it means “combined open rate.”.

Mail 107

Mail Spam Rate email 107

Nonprofit Tech for Good

FEBRUARY 12, 2021

Access to real-time reports with donor and transaction information for your CRM, and forecasted donations for the month. The average RoundUp App user donates $15 – $20 a month and has an 80% retention rate. Access to an entire library of marketing templates, sample fundraising campaigns, and industry best practices.

Effective 278

Effective Fundraising Nonprofit Channel 278

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Nonprofits usually report retention as a percentage. Launch your campaign.

Fund 52

Fund Donor Strategy Search 52

Kindful

NOVEMBER 22, 2021

Taking time to read spreadsheets or reports full of data can be time consuming and overwhelming. If that number is higher or comparable to your cultivation appeals , this means that your message is likely resonating with your acquisition audience. Metric 2: Response Rate. Trust me, I get it. You’re busy. That’s great news! .

Results 62

Results Action Metrics Rate 62

Association Analytics

FEBRUARY 14, 2022

These will support your business case by aligning with your goals: Consistent, trusted data with standard interactive reports using a common language that employees throughout your organization easily understand – all in a secure data warehouse. Some associations have saved hundreds of hours on report creation per year.

Analytics 169

Analytics Language Associations Case Study 169

Neon CRM

SEPTEMBER 29, 2023

To see recent year-end fundraising email performance data from 1,495 nonprofit organizations, plus other insights and tips to make your end-of-year emails the best they can be, check out The Nonprofit Email Report: Data-Backed Insights for GivingTuesday and Year-End. Donor-centric language. This is a drum we’ll continue to beat.

email 98

email Giving Template Gift 98

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in email conversion rate. increase in email conversion rate.

Online 94

Online Fundraising Benchmark Adwords 94

NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? So you must optimize email templates for mobile users to ensure higher open-rates and click-through rates. Host webinars to reach out to a new audience.

email 84

email Marketing Spam Rate 84

Candid

JANUARY 24, 2023

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. In addition, this experiment offered us an amazing opportunity to connect with existing audiences, reach new audiences on social media, and showcase a very human side of Candid.

Video 140

Video Social Media Evaluation Audience 140

Forum One

JANUARY 20, 2022

We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. Conversion rate (e.g., Response rate (how often did people reply directly to your email?). Open rate (was your subject line compelling enough to open the email?).

Metrics 74

Metrics Digital Strategy Rate 74