EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

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Metrics Social Media Measure Media 100

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? It’s no secret that growing membership is hard.

Create 169

Create Strategy Associations Registration 169

Forum One

NOVEMBER 3, 2021

A key component of finishing the calendar year off strong is to ensure that you are reporting on what you’ve achieved and identifying where there is room to grow. As you get started on sifting through your data reports and action items completed this year, carefully consider how you are packaging your data in the most impactful way.

Report 70

Report Data Metrics Analysis 70

Nonprofit Tech for Good

APRIL 20, 2020

According to a New York Magazine report, conducted in partnership with Livestream, 80% of consumers would rather watch a live video from a brand than read a blog. When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Phase 1: Identify Your Audience, Partner(s) & Content.

Raise 325

Raise Fund Phase Audience 325

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. To say this is a highly anticipated, monumental report would be an understatement. The annual report informs how organizations measure impact relative to their peers. Figure 1: Opens and open rate.

Rate 139

Rate San Diego Open Benchmark 139

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022. Crowdfunding.

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Strategy Fundraising Social Media Nonprofit 265

Nonprofit Tech for Good

AUGUST 9, 2021

As discovered in the Global Trends in Giving Report , the.org domain is by far the most trusted domain for nonprofit website and email communications. And while that may sound low, it is double the rate of Facebook Pages. Gmail, Yahoo, etc. Once you have claimed or created your LinkedIn Page, the set up process is straightforward.

Linkedin 361

Linkedin Practice Social Media Sponsor 361

Kindful

NOVEMBER 22, 2021

When it comes to acquisition, we all know that metrics matter. However, most nonprofits don’t know which metrics to look at —or what to do with that information once they have it. . Taking time to read spreadsheets or reports full of data can be time consuming and overwhelming. I recommend looking at three key metrics. .

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Results Action Metrics Rate 62

Nonprofit Tech for Good

FEBRUARY 26, 2024

These tools suit your modern audience, who expect to interact with nonprofit organizations like yours across a diverse media landscape. Data capabilities: Learn what metrics the tool can track, along with reporting functionality. The good news is that the longer the contract, the better the rate.

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Application Marketing Nonprofit Evaluation 267

Association Analytics

FEBRUARY 14, 2022

These will support your business case by aligning with your goals: Consistent, trusted data with standard interactive reports using a common language that employees throughout your organization easily understand – all in a secure data warehouse. This will align the organization by having clear success metrics and KPIs.

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Analytics Language Associations Case Study 169

The NonProfit Times

MAY 23, 2024

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. Fundraisers have other metrics available.

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Test email Spam United States 52

Neon CRM

SEPTEMBER 1, 2023

Now, let’s say that, during a proposed budget review, you notice that the board has cut funding for a top-rated yearly educational program with your constituents. However, by pulling reports that combine your donor acquisition versus retention numbers, you show that the donor base has never increased by more than 10% in a year.

Guide 52

Guide Business Support Metrics 52

M+R

MAY 31, 2022

So what happened to open rates? Pre-MPP, we all agreed that open rate generally reflected the rate at which people were interacting with an email. Now, however, we’ve got three different open rates to think about. Others haven’t, so you’re still seeing “open rate” — but now it means “combined open rate.”.

Mail 106

Mail Spam Rate email 106

EveryAction

JUNE 3, 2016

Once again, we called on our Email Deliverability Specialist, Brett Schenker (that's literally his title) to examine data from email programs at over 50 national nonprofits of all shapes, sizes, and internet service providers to determine the benchmarks for successfully engaging audiences + soliciting donations through email. The reason?

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Spam email Studies Nonprofit 147

M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Neon CRM

MAY 22, 2023

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

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Gift Results email Metrics 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

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Metrics Facebook Data Measure 96

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. Social media audiences continued to grow in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in email conversion rate. increase in email conversion rate.

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Online Fundraising Benchmark Adwords 96

Pamela Grow

JUNE 28, 2023

Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 of their total audience. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive.

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email Rate ROI Social Media 52

The MatrixFiles

FEBRUARY 23, 2024

Unfortunately, it continues to rise, spreading from national news down to the local level at an alarming rate. Members report having to work doubly and triply hard to shore up their credibility. One association conducts an annual brand tracker; trust in the association is one of the metrics.

Associations 130

Associations Industry Government Education 130

Whole Whale

MAY 11, 2022

This article is meant to help people that were familiar with UA and are now trying to make the transition to GA4 for reporting. UA is going to be sunset in July, 2023 and GA4 is its successor Different navigation with fewer out-of-the-box reports in GA4 Everything in GA4 is an event, designed to work cookie-less unlike UA.

Analytics 59

Analytics University Difference Metrics 59

Achieve

JUNE 1, 2023

Analyze your online giving trends and engagement metrics. Assess metrics such as your email open rate or online donation rate to measure your success. For each of these demographics, conduct audience research to determine: Their preferred giving avenue. Their retention rate. Review your donor demographics.

Donation 52

Donation Donor Giving Demographics 52

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. Reporting on goals and maintaining accountability. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts.

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Strategy Develop Fundraising Nonprofit 105

NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? So you must optimize email templates for mobile users to ensure higher open-rates and click-through rates. Host webinars to reach out to a new audience.

email 84

email Marketing Spam Rate 84

NetWits

NOVEMBER 29, 2011

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. So, utilize all that great information in your database to deliver the right email message to the right audience. Said another way – what works offline also works online. Examples and practical tips to live by.

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email Raise Cancer Info 230

sgEngage

MAY 12, 2023

For instance, create donor segments and study commonalities among your target audience to better target your item catalog to match their interests and price ranges. During your virtual auction , engagement records and transaction data should report directly to your CRM if it’s integrated with your online auction software.

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Virtual Build Stream Software 70

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Useful analytics come from a comprehensive data set, typically from a donor management software, that can be manipulated into an intuitive report that anyone can digest. What can data help your nonprofit achieve?

Data 69

Data Metrics Nonprofit Analysis 69

Whole Whale

NOVEMBER 10, 2021

Of that time, roughly 88% of is spent on apps according to eMarketer reports. You might hear an assumption along the lines of the following: Your organization’s audience all have mobile phones, there is therefore a huge opportunity for all of them to connect with your org on a custom app. Here are 3 arguments to support this: 1.

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Mobile Build Benchmark Rate 96

sgEngage

JANUARY 17, 2023

Using the toolkit’s free Reflection worksheet, gather data on your current revenue streams, audience, donor retention rates, and more. Establish the metrics that will determine which elements work, and which offer opportunities for improvement. Your strategy should: Clarify expectations, roles, and goals.

Gift 78

Gift Develop Measure Blackbaud 78

Neon CRM

AUGUST 24, 2023

This is where the increasing amount of nonprofit sector research reports can help. This article will dissect the different types of nonprofit sector reports you may come across in your own research. No matter what type of report you may end up utilizing for your own work, it is important to ask a few assessment questions.

Hype 52

Hype Research Marketing Benchmark 52

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Nonprofits usually report retention as a percentage. Launch your campaign.

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Fund Donor Strategy Search 52

sgEngage

APRIL 10, 2023

CBS News reported that in November 2022, Giving Tuesday raised an incredible $3.1 Throughout the year, conduct preparation, strategy development, and stewardship efforts to make your audience eager to give when the big day arrives. To expand your audience, consider how you can take a multi-channel marketing approach.

Demographics 76

Demographics Retention Donor Research 76

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement.

Social Media 52

Social Media Media Guide Social 52

NTEN

JULY 5, 2012

Thank you again for being such a great audience. Daily Action Rate? That’s why we included a Glossary at the end of the report – download the report and check it out! Many of the metrics in our report require no calculations. Once again, you’ve amazed us! Q: Viral Reach? Take some tips from Nonprofit Tech 2.0

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Metrics Facebook Question Benchmark 64

Nonprofits Source

MAY 25, 2023

However, locating and attracting new customers within this competitive landscape can pose further challenges such as patient satisfaction rates and patient retention. It gives an inside look into your patient experience and can help your team identify potential areas to improve overall patient satisfaction rates.

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Goal Tips Review Map 52