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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. For instance: Customer Relationship Management systems (CRMs): help us track donor interactions and giving histories. Why Do Donor Personas Matter?

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Investigate how well your audiences perform. Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? How can we track marketing initiatives using UTMs?

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The Importance of Data Analytics for Fundraising Events

Achieve

When hosting a fundraising event, such as a Math-A-Thon , silent auction , or charity gala, closely tracking data and adapting your event based on that data can drive higher engagement, participation, and donations. The average nonprofit email open rate is around 25%. The average nonprofit email click-through rate is about 3%.

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Solutions Day 2023—It’s Happening!

.orgSource

We’ll send our audience back to work with new insights and answers to challenging questions like these: How can our organization prepare to manage disruptive events like the pandemic? Kevin Ordonez,orgSource Managing Director of Business Strategy and I are going to explain why that’s a question everyone should be asking.

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Fundamentals of Audience Growth in the Nonprofit Sector

NonProfit Hub

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works. What makes this IDEA different?

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Important Questions for Your Post Virtual Event Survey

AccelEvents

To help you compile this survey and get the data you need, we’ve compiled a few tips for writing post-event surveys and details of some of the most important questions that you need to ask. But before you start randomly lobbing questions at participants, we have a few tips that will help you improve the process.

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Questions to Ask During the RFP Process

Whole Whale

Questions to ask a potential vendor (PDF). Rating the strengths. Use a spreadsheet to track and rate the vendor proposals that you get. Questions to ask Vendors. What is their background or experience in Google Analytics and web tracking for impact? Here is a helpful approach to getting vendors to bid.

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