Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. The steps include reading, commenting, and sharing stories of personal behavior change.

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Neon CRM

OCTOBER 31, 2023

Your donor engagement strategy outlines exactly how you’ll reach out to donors and the KPIs you’ll track to measure how engaged a donor is with your organization. But how do you talk with people when you’re a nonprofit with a diverse audience? One person can field questions while the other answers them.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved?

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2014

This conference will be different from Nonprofit Technology Conference which is geared for a wide nonprofit audience. The summit will be an opportunity for deeper peer learning for nonprofit change makers in three theme areas: digital strategy , impact leadership , and the future of technology. .”

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Here are two stories about two very different nonprofits and how they approached designing their dashboards with human-centered design techniques. Their theory of change is about raising awareness of the issues and then inspiring, engaging and encouraging their audiences to take actions around this goal. Data Measurement'

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Design Marketing Metrics Measure 99

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

Rob Cottingham, Social Signal – Cartoon for Measuring the Networked Nonprofit. Before social media, “Influencer Marketing,” was a matter of finding a celebrity who had an affinity for your organization’s brand or programs and the goal was to get them to talk about it with their audiences.

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Influence Social Media Marketing Strategy 115

sgEngage

APRIL 19, 2023

Your charitable organization has probably fielded questions from curious supporters and internal audiences on the ways it might be leveraged. A few key things to keep in mind: AI measures probabilistic outcomes in response to a question to determine what data it should show. Is it just a fad?

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AccelEvents

AUGUST 14, 2020

But, as things start to loosen up and return to something resembling normal , a hybrid event could give you the best parts of a live event as well as the benefits that come with having a wider audience tuning in online. Obviously, every event organizer wants to pull off a successful hybrid event but to do so, you need to be ready! .

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sgEngage

OCTOBER 4, 2022

It is at the heart of every grant you write and outreach letter you send and is the first metric you use to measure your impact year to year. Identifying your unique value and presenting it to your audience in a way that speaks directly to your ideal donors can be the #1 factor that moves the needle in your fundraising efforts.

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Qgiv

FEBRUARY 20, 2024

Chatbots can help you with your donor communications by providing more personalized and detailed responses to your supporters’ questions. AI tools for nonprofits can also answer common volunteer questions and maintain consistent engagement with your volunteers to make them feel appreciated.

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Fundraising Nonprofit Analysis Donor 97

CauseVox

MAY 9, 2023

ChatGPT is an advanced AI language model that processes vast amounts of information to generate responses to questions and statements entered by the user. But ChatGPT’s deep learning techniques allow it to create optimized subject lines for any email. You can use ChatGPT to measure the success of your emails. What is ChatGPT?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2017

As a group, I have participants take an online poll, answering the questions, “What are your workplace stress triggers?” These qualities may sound “soft”, but Goleman found direct ties between emotional intelligence and measurable results. What is your favorite journaling technique? Do you keep a journal?

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Museum 2.0

SEPTEMBER 18, 2013

I''ve spent much of the past three years on the road giving workshops and talks about audience participation in museums. This post shares some of the most interesting questions I''ve heard throughout these experiences. Feel free to add your own questions and answers in the comments! The Museum 2.0 Yes and no.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Practical frameworks and guidelines for effectively developing an integrated content strategy and measurement practice. Best practices for effective use of common social media tools: Facebook and Twitter.

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Social Media Effective Media Social 100

Museum 2.0

JANUARY 11, 2012

For years, I'd give talks about community participation in museums and cultural institutions, and I'd always get the inevitable question: "but what value does this really have when it comes to dollars and cents?" And the next time someone questions the benefits of letting audiences actively participate, send them to Santa Cruz.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

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Museum 2.0

APRIL 25, 2011

I've spent much of the past three years on the road giving workshops and talks about audience participation in museums. This post shares some of the most interesting questions I've heard throughout these experiences. Feel free to add your own questions and answers in the comments! BROAD QUESTIONS ABOUT AUDIENCE PARTICIPATION 1.

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Question Participatory Museum Evaluation 49

Forum One

FEBRUARY 7, 2023

Here we’ll summarize those questions and answers. Google believes GA4 better predicts audience needs and provides better data. Moving toward providing more do-it-yourself tools for reporting, “Explorations” in GA4 is a collection of advanced reporting techniques that help you uncover insights about your customers’ behavior.

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FAQ Organization Analytics Google 58

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m designing and delivering peer training sessions for grantees all around the theme of social media, learning, and measurement. Spectragram is a facilitation technique I learned from Allen Gunner at Aspiration. Spectragram.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

During the discussion, one of the partners asked about how they track whether engaging with their audience on Facebook or other social channel might lead to donations. ” Kevin Conroy, the “data scientist” at Global Giving, answered, “Set up goals and tracking URLs in Google Analytics.”

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Get Fully Funded

JUNE 25, 2023

If someone asks you why you put so much work and energy into your nonprofit, this is the story that answers that question. To tell your nonprofit story well, put the audience first. Was there a measurable impact? Once you’ve identified a story that exemplifies your nonprofit at its best, the question is how to tell it.

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Storytelling Examples Donation Story 124

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 31, 2011

There are lots of debates in the amazing world of measurement and learning. Only measure impact, not process. When the issue of interest moves from measurement for accountability/compliance to #evaluation for learning from Karcsig. This leads to another question: How can you transform anecdotes into useful data?

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Story Data Analysis Measure 121

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

This means identifying the goals and KPIs for measuring success of your event. You also want to be sure to set up a measurement system for a landing page where you are collecting RSVPs (and email addresses) and perhaps testing some different messaging. The first step is to get organized. Shonali Burke has a terrific tip.

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CauseVox

APRIL 29, 2021

But as any fundraiser worth their salt will tell you – planning is something you need to do, without question. If you start working on something in the year that doesn’t feed into this goal, then you need to question whether it’s worth doing. Creating a fundraising plan may seem daunting. Fundraising Goals.

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Calendar Template Guide Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Asking for feedback about how to improve the school experience is also a good technique, as used in the example above is from URJ Camp Kalsman. 5. Images, Questions, and Comments Inspire Facebook Engagement. There are several tactical techniques that consistently work on Facebook to inspire engagement.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

(Having 300 people and doing a participatory style of teaching gave me an opportunity to use some of my facilitation techniques for large groups that are in my tool set – and because colleagues have asked me to share tips about it, expect that in another blog post next week.). What tools, techniques, or work flows work for you?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2014

All of my work these days is focused on designing and delivering effective training for nonprofits -primarily on the topics of social media, strategy, networks, and measurement. It takes several iterations of your survey to develop one that works, but you really gain a good understanding of the level of your audience.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 13, 2013

I was only there for 48 hours, but I did two workshops on two different topics ( nonprofit social media managers workshop and measurement ), a discussion on impact measurement in the Beacon Lounge , and lighting talk failure Good By Global (the Social Good Summit at SXSW). What actually happened during implementation?

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 5, 2011

1. Deep Analysis of Your Audience: I always (try) to do a thorough participant assessment before I teach any workshop or do a presentation. 2. Living Case Study Technique: Assessment also helps find examples from the participants themselves. I had a brave volunteer from the audience and we did a role play.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

I thought the points about measurement were right on and applies to other types of nonprofits. The question. Just over a year ago, we asked ourselves a question: How are arts organizations using digital and social media, and what sorts of results are they getting? Content drives engagement for online audiences in social media.”.

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Arts Social Media Studies National 110

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

He didn’t do the “sage of the stage&# thing, he gave ample opportunities for the audience digest the ideas he shared as well as engage them in conversation. Alison Carl White from NPower Seattle has a good summary on her blog. Don’t Just Research Your Audience, Make Them Part of the Presentation.

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Knowledge Seattle Social Media Measure 97

Media Cause

MAY 31, 2023

All of this is done not only because it is the right thing to do, but also because it’s an approach that will build trust with audiences and help build long-term relationships. Kudos to them for their setup wizard, which asks many intelligent questions to help you quickly craft custom policies.)

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Works with measurement consultants or specialists to improve skills and capacity. Example of A/B Testing Results. What is the difference?

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Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Purposeful Measurement to Inform Replication.

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India NGO Network Exercise 102

Everyaction

JULY 18, 2018

Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. Which (if any) niche markets, audiences, services does our organization satisfy? allows it to stand out in the larger conversation in our issue area?

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Guide Fundraising Nonprofit Template 108

Beth's Blog: How Nonprofits Can Use Social Media

MAY 29, 2013

Last month, Stephanie Evergreen wrote an awesome guest post called “ Six Steps to Great Charts ” with lots of practical tips for using the Excel chart feature to visualize your social media measurement data. The vertical is used to label and measure different items. The six steps: Step 1: Which Chart is Best?

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2011

Not every nonprofit will go through the levels at the same pace due to organizational culture, capacity, or communication objectives, program design and target audiences. These organizations may need assistance developing a social media strategy to support short and long-term SMART objectives and to carefully identify the audience.

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Social Media Practice Media Social 101