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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Ready to meet (and exceed) your 2024 fundraising goals?

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To Get Close to Members, Follow MarTech Trends

.orgSource

A freelance expert can train current staff and get your organization up to speed. Promote data sharing across the organization, and reward people for effectively using new analytic tools. They must also provide the authority and guidance that unites strategy, brand, and voice across the organization. Be an open-minded reader.

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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. These posts provide both an emotional connection for the audience and a material demonstration of the impact the nonprofit’s work is having.

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Over time, that can improve your organic ranking.

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3 Effective Tools for (Re)Branding Your Nonprofit

Nonprofit Tech for Good

The pandemic has caused many mission-driven organizations to re-evaluate their mission, reconsider their strategic plan to accomplish it, and then engage donors and advocates from this new position. In many cases, you’ll have to employ a bit of “institutional psychology” to probe the hearts and minds that shape your organization.

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4 Tips for Managing Massive Nonprofit Fundraising Events

Nonprofit Tech for Good

Understand Your Audience. Getting a good look at organized data will tell you a story about your supporters’ journey with your organization and the experience you need to create at your event. Use information wisely to reach folks with a personal, heartfelt invitation to join the fight your organization began.

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How Nonprofits Can Benefit from Continued Marketing During Times of Change

Media Cause

While most organizations cut their marketing budgets first when times are tough, those who “keep the lights on” typically reap the benefits. By continuing to carefully communicate with their communities, they gain audience insights and trust built on empathy and an understanding of shifting needs. They are behind the curve.

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