Nonprofit Tech for Good

APRIL 20, 2020

For the example below, we’ll be building out a sample Facebook Live co-branded series. When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Your average audience retention rate and engagement is substantially higher. So, how do we monetize this?

Raise 325

Raise Fund Phase Audience 325

Association Analytics

JUNE 21, 2023

You turn to them for help because you know something is amiss, but you might not know where to start or have a frame of reference for how to come up with a solution. If you’re struggling to find someone to share your data woes with, we’re here to help you decipher the signs and get you back on track. Set up your KPI and metrics!

Associations 319

Associations Challenge Data Taxonomy 319

Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

Practice 243

Practice Fundraising Guide Channel 243

Bloomerang

MARCH 26, 2024

It can be helpful to set up dashboards that give you a daily overview of key performance metrics and trends for each of your campaigns. A good place to start is to think about the metrics that are most important to each campaign. So, be sure to focus only on metrics that are most relevant to your campaign goals.

Campaign 83

Campaign Tips Online Fundraising 83

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Association TV

MARCH 16, 2022

for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? Inciting incident, hero’s journey, that utterly captivating climax and just when the audience is sitting on the edge of their seats… breathe in, breathe out, the conclusion that ties everything together.

Content 294

Content Create Headline Lithium 294

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

Audio 75

Audio Podcast Content Phase 75

Association Analytics

FEBRUARY 14, 2022

We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. In addition to keeping it safe and secure, think of how you can leverage it to gain insights to help run your association more effectively. An example is how many new members did we acquire last month?

Analytics 169

Analytics Language Associations Case Study 169

CauseVox

SEPTEMBER 28, 2021

Of course, we’ve spent the year sharing tips and tricks to get your virtual fundraising to the next level all year long, but let’s be real: few things are as helpful as seeing real examples of real nonprofits doing it right. So here it is: our favorite 7 crowdfunding and peer-to-peer website examples from 2021.

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Examples Websites North Carolina Virtual 83

Nonprofits Source

FEBRUARY 22, 2024

Determine your goals and audience. The first step to creating a nonprofit content strategy for WordPress is to determine your goal and your audience. To help you figure out your goal and audience, answer the following questions: Why do you want to start a WordPress site? Establish the content you’ll create.

WordPress 52

WordPress Content Strategy Create 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

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Facebook Fundraising ROI Virginia 242

Nonprofit Tech for Good

FEBRUARY 26, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Data capabilities: Learn what metrics the tool can track, along with reporting functionality.

Application 272

Application Marketing Nonprofit Evaluation 272

Nimble AMS

MARCH 25, 2022

Goals and success metrics. For example, at the highest level, your goals might be to: Grow your existing online community . TIP: These are examples of high-level goals. In addition to goals, establish a set of online community metrics to help you track progress toward your goals and find opportunities for improvement.

Community 134

Community Online Strategy Guidelines 134

Forum One

OCTOBER 17, 2023

A product, whether in the for-profit, nonprofit, or government sector, is a powerful tool that delivers a valuable service to a specific audience. Mission-Driven Product Examples Products can be websites, but not all websites are products.

Product 87

Product Develop Impact Case Study 87

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers. Communicate benefits.

Organization 52

Organization Online Influence Metrics 52

Whole Whale

MARCH 15, 2023

Email marketing is the process of connecting to your organization’s audience via email. Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. Examples of this type of email marketing could include newsletters, product promotions, and donation requests.

email 75

email Difference Marketing Retention 75

Forum One

JULY 6, 2023

How do your audiences feel about your organization and brand? It’s where a significant amount of your audience members will come to look for more information about you and to access key resources and products. Looking at both of these metrics together tells you much more than just one of them alone.

Measure 66

Measure Websites Metrics Track 66

Candid

DECEMBER 12, 2022

HubSpot’s recent research helps to answer this question: branded video content is the most memorable. For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Provide a solution.

Video 105

Video Support Tips Audio 105

Qgiv

APRIL 9, 2024

From sharing your mission to advertising fundraising campaigns, social media offers plenty of opportunities to help you boost your fundraising efforts. Social media provides plenty of tools to help you create an effective strategy that can make a huge difference in your organization and help you meet the goals you set.

Social Media 52

Social Media Media Guide Social 52

Nonprofit Tech for Good

AUGUST 9, 2021

For example, Plan International’s website : 2) Post 2-3 times weekly to your LinkedIn Page and respond to your followers. For example: 1. For example, the International Fund for Animal Welfare shared the good news that zero rhinos were poached in 2020. Breaking news that communicates the story of your mission and programs.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Neon CRM

NOVEMBER 22, 2023

It’s an important metric that will help you gauge how effectively you’re engaging new supporters, and it can also give you insight into which of your fundraising and marketing campaigns are most effective. One valuable metric will be your donor acquisition rate for the month of December. Do you set donor acquisition goals?

Rate 52

Rate Track Donor Metrics 52

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The tips below will help you with two key objectives: promoting Fundraisers year-round and maximizing their impact during your fundraising campaigns, each of which requires a distinct approach.

Facebook 227

Facebook Raise Fundraising Audience 227

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months. Define the problem.

Communication 98

Communication Campaign Channel Measure 98

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). In a year, what will success look like? This is your road map.

Social Media 98

Social Media Data Strategy Media 98

Candid

JANUARY 30, 2023

If you think it may be time to update your nonprofit’s branding, it’s helpful to know what to expect from the process. Before you commit to a complete overhaul of your nonprofit’s branding , make sure you understand what a rebrand entails: Your audience’s perception of your nonprofit will change.

Nonprofit 119

Nonprofit Audience Library Research 119

EveryAction

JUNE 8, 2023

However, you also know these cycles of boom and bust aren’t always efficient or effective at building a truly successful program—instead, retaining advocates year-round and between campaigns is what will help you build more power and make a deeper impact in alignment with your long-term vision and goals. Learn more at MESG.marketing !

Advocacy 143

Advocacy Local Audience Poll 143

Neon CRM

SEPTEMBER 1, 2023

Let’s look at the Red Cross mission statement as an example. That’s a perfect example of a nonprofit mission statement because it succinctly conveys the organization’s purpose of preventing and alleviating human suffering. They can also help make strategic goals more attainable and objective.

Guide 52

Guide Business Support Metrics 52

Media Cause

JULY 11, 2023

Moreover, automation ensures consistency in communication, which is vital for establishing credibility and staying connected with the audience. This helps ensure that the organization can run more efficiently and devote attention to areas that need it the most. This is key in building and maintaining relationships with supporters.

email 52

email Service Marketing Metrics 52

Qgiv

OCTOBER 9, 2023

Cause marketing is a collaboration between a nonprofit like yours and a business that helps you raise money and awareness for your cause. A cause marketing campaign provides your nonprofit with a wider audience, an increase in revenue, and wider awareness for both your cause and your nonprofit. What is cause marketing?

Causes 52

Causes Marketing Impact Guide 52

sgEngage

MAY 27, 2021

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI).

Giving 119

Giving Retention Metrics Demographics 119

Qgiv

NOVEMBER 9, 2023

A well-crafted branding strategy can help you stand out from the crowd, attract donors and volunteers, and make a lasting impact on your community. A strong nonprofit brand can help you: Raise more money. Understanding your competition can help you create a unique and differentiated brand. Be clear about your target audience.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Nonprofit Tech for Good

APRIL 3, 2022

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. Give in-kind support to the organization in a way that actually helps. Be aware of key accomplishments, metrics, testimonials, and milestones.

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Fundraising Mail Law Donation 350

Bloomerang

FEBRUARY 1, 2023

Fundraising apps are helpful tools that drive your nonprofit’s fundraising campaigns by empowering you to pull in more donations, and there are hundreds to choose from. For example, a donor might use a mobile bidding app at your annual gala auction to bid on your nonprofit’s best prizes. Individual tasks.

Org 80

Org Raise Tools Help 80

Candid

SEPTEMBER 7, 2023

Our goal for these videos has always been to reach younger audiences and those with a preference for video content, as well as captivate our existing followers on social media. While video views are nice, we measure our success by engagement—using likes, comments, saves, or shares as our metrics. We tie our videos to our blog posts.

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YouTube Tips Script Audio 122

Nonprofits Source

NOVEMBER 27, 2023

Luckily, there are a number of online platforms and resources at your disposal to create engaging marketing campaigns that will grow your customer pool, earn more revenue, and help your business reach new heights. To help drive conversions, create bold call-to-action buttons throughout your website.

Channel 52

Channel Business Marketing Effective 52

EveryAction

NOVEMBER 2, 2022

It helps if they’re easy to understand, shareable, and engaging across a broad audience. To save money, time, and effort while putting together your annual report, we’ve compiled nonprofit annual report examples to help give your organization inspiration and a comprehensive guide to get you started.

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Report Organization PDF Tanzania 180

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. When first starting this process, look for opportunities to segment your audiences based on the marketing vehicles you’re already using.

Personal 101

Personal Test Demographics Analytics 101