article thumbnail

Your Nonprofit’s Newsletter: You Are Not the Target Audience

BoardAssist

Your nonprofit’s newsletter is probably a key element in your nonprofit’s communications arsenal. For advice on how board members can make sure their nonprofit’s newsletter is designed as well as it should be, we turned to nonprofit communications maven Kivi Leroux Miller. Communications Director: (awkward silence).

article thumbnail

Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis.

Analysis 105
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Partner with Businesses for Your Awareness Campaign

sgEngage

To ensure your campaign’s success and reach diverse audiences , tap into the reach and brand visibility of like-minded businesses through a corporate partnership. You can then set up a meeting with your prospective partner to discuss their values, audience demographic, and whether they’re a good fit for your organization (and vice versa).

article thumbnail

Onboarding the Board—Your Opportunity to Promote Peak Performance

.orgSource

The matrix is a diagram that helps the board outline its current characteristics, pinpoints gaps in demographics or talent, and identifies what skills are needed in the future. Enlist your marketing department to craft audience-specific messaging for maximum impact. Don’t limit announcements to your website or a newsletter.

Mentoring 221
article thumbnail

How to Create A Holistic Nonprofit Digital Marketing Plan

Pamela Grow

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Segment your audience. Or are many of them subscribed to your email newsletter? Demographics. Outline your digital marketing goals. Supporter type.

Digital 59
article thumbnail

How to Cultivate Great Sponsorships for Your Nonprofit

The Modern Nonprofit

Both nonprofit and for-profit acquire access to the supporters and customers of each respective company, expanding their audiences. Know the demographics of your supporters and what kinds of businesses they would approve of. Your target audience should be similar. Seems like a win-win, especially for nonprofits!

Sponsor 105
article thumbnail

4 Top Tips for Marketing Your Nonprofit’s Silent Auction

Nonprofits Source

Your organization can procure a range of items based on your audience preferences to make sure the event appeals to their unique interests. Understand Your Audience Before you begin sending marketing materials, it’s helpful to define your audience as your donor engagement strategies will vary depending on your audience.