NTEN

NOVEMBER 10, 2011

One of the recommendations often given as a part of any digital strategy process is to take a good look at who your current audience is to find out more about them and what they want, but what about identifying and serving a target audience that you know isn't finding you yet? Identifying New Audiences. How to do that?

Audience 88

Audience Profile Group Spam 88

Media Cause

OCTOBER 14, 2022

Programmatic advertising helps nonprofits target specific audiences across the internet. Programmatic ads use analytics and machine learning to find the people who fit into your target audience as they browse a variety of content online (e.g., Or if you are fundraising, you can reach people who are researching relevant issues).

Audio 52

Audio Search Audience Websites 52

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Here at Twenti, we specialise in helping SMEs optimise their online presence, bringing everything from website design to social media expertise together in one place. To help you cover as many bases as possible, we’ve chosen the top five social media platforms by audience size: Facebook, Instagram, YouTube, LinkedIn and Twitter.

Social Media 52

Social Media Marketing Media Social 52

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Here at Twenti, we specialise in helping SMEs optimise their online presence, bringing everything from website design to social media expertise together in one place. To help you cover as many bases as possible, we’ve chosen the top five social media platforms by audience size: Facebook, Instagram, YouTube, LinkedIn and Twitter.

Social Media 52

Social Media Marketing Media Social 52

Media Cause

JUNE 28, 2021

Channel selection comes down to a few things: your goals , your audience and your budget. Who is your target audience(s)? Of course your audience is a huge factor of where you place your ads. You’ll want to select platforms where your audience tends to engage. . Selecting Ad Platforms for Nonprofits.

Practice 59

Practice Audio Nonprofit Search 59

AccelEvents

SEPTEMBER 1, 2020

One of the most significant issues facing any event, but particularly those in a hybrid model, is that of attendance. . Fortunately, there are a handful of techniques you can use for boosting attendance for both the virtual and physical audience segments. . Define Your Audience. Create Ticket Tiers. Score a Great Speaker.

Virtual 98

Virtual Audience Technique Industry 98

AccelEvents

FEBRUARY 5, 2021

They can be offered to a wider audience, generate higher revenues, and allow for more diverse content. Not enough content and your target audience will not see the value in what you are doing and will either not register at all, or disappear partway through the event. Not Prioritizing Audience Engagement. Too Much Content.

Virtual 98

Virtual Sponsor PowerPoint Audience 98

DNL OmniMedia

APRIL 1, 2024

This centralization allows nonprofits to process and organize data from multiple places so that it’s easy to understand and use altogether. However, here are some potential use cases to help you visualize the role a data warehouse could play in your organization’s operations: Identify specific audience segments for marketing purposes.

Data 52

Data Guide Proposal Nonprofit 52

AccelEvents

JUNE 16, 2021

However, it’s far easier to run an event with an all-in-one event platform as it keeps everything organized for managing an event in one place. Event Data In One Place. From knowing your attendee demographics to understanding revenue and managing your presenters, everything can be housed within the all-in-one event platform.

Platform 52

Platform Avatar Virtual Registration 52

Connection Cafe

MARCH 11, 2014

The shifting demographics of the population will have a great impact on the creative economy. If arts and cultural nonprofits fail to cultivate more diverse audiences, they risk decreased attendance and bankruptcy. Diversity is therefore a major issue, especially for the management and development of nonprofits.

Arts 39

Arts Culture Audience Wisconsin 39

sgEngage

JULY 24, 2023

The ongoing conversation about student debt and the value of a college credential exacerbates the issue for higher education institutions. The reality is that the higher education pipeline is even smaller than what demographic statistics show. At a time when as many as one in three bachelor’s degree recipients in the U.S.

Education 81

Education Student Award University 81

Amy Sample Ward

JULY 1, 2009

If we truly are reproducing our offline social divides online, then it’s further proof that the central part of your social media strategy needs to be focused on your audience. Maybe you’ve never heard of those platforms, but for some large demographics they are the hot spots online, not Facebook. Boyd explained to the crowd.

Community 100

Community Myspace Social Network Demographics 100

AccelEvents

SEPTEMBER 24, 2020

They can also be part of a hybrid event format to allow an online audience to participate in events taking place in a physical location while still observing mandated gathering restrictions. Travel and venue accessibility can pose real issues for people when going to an in-person event. .

Virtual 52

Virtual Conference Registration Digital 52

AccelEvents

SEPTEMBER 24, 2020

They can also be part of a hybrid event format to allow an online audience to participate in events taking place in a physical location while still observing mandated gathering restrictions. Travel and venue accessibility can pose real issues for people when going to an in-person event. .

Virtual 52

Virtual Conference Registration Digital 52

Bloomerang

JUNE 1, 2022

50% of nonprofits receive the majority of donations from October through December, so it’s critical that you have a plan in place to maximize your fundraising efforts during this time. What were the demographics of our year-end donors? Define the main issue you’re trying to solve with your year-end giving campaign.

Guide 112

Guide Giving Nonprofit Metrics 112

AccelEvents

SEPTEMBER 1, 2020

One of the most significant issues facing any event, but particularly those in a hybrid model, is that of attendance. . Fortunately, there are a handful of techniques you can use for boosting attendance for both the virtual and physical audience segments. . Define Your Audience. Create Ticket Tiers. Score a Great Speaker.

Virtual 52

Virtual Audience Technique Industry 52

AccelEvents

FEBRUARY 5, 2021

They can be offered to a wider audience, generate higher revenues, and allow for more diverse content. Not enough content and your target audience will not see the value in what you are doing and will either not register at all, or disappear partway through the event. Not Prioritizing Audience Engagement. Too Much Content.

Virtual 52

Virtual Sponsor PowerPoint Audience 52

Whole Whale

APRIL 13, 2022

Are they talking about the mobile audience, and how their design will accommodate users on smaller screens? What systems and practices do they have in place to ensure that they don’t exceed the agreed-upon budget? Has the agency asked about the demographics of your audience? How will invoicing work?

Process 52

Process Question Proposal PDF 52

NonProfit Hub

JANUARY 11, 2019

A potential solution to this issue is a sponsorship program , a tit-for-tat transaction between your nonprofit and another company, be it a for-profit or not. It’s also crucial that you know the demographics of your constituents before reaching out to potential sponsors. Most nonprofits don’t have a surplus of cash on hand.

Program 59

Program Sponsor Nonprofit Offline 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

We’d been considering what place Pinterest could have in our digital engagement for a little while. Is your nonprofit placing a little bet on pinterest? I caught up with Laila TakehHead of Digital Engagement at Unicef to learn more about their “little bet” on pinboard. Pinterest has only been around for short time.

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

NTEN

NOVEMBER 2, 2010

A niche social network is an online community drawn together by a shared location, demographic, or interest -- or combination of the three. Kirtsy (demographic-based – think Digg for women, 200,000+ members). TuDiabetes (issue-based – people touched by diabetes, 14,000+ members) . Examples of niche social networks include: .

Social Network 74

Social Network Network Social Demographics 74

Allegiance Group

MAY 1, 2024

Before anything else, conduct a comprehensive analysis of your donors’ demographics and psychographics. By having clear processes in place to know where revenue comes from, nonprofits can develop a deeper understanding of future campaign performance.

Campaign 52

Campaign Guide Fundraising Storytelling 52

ASU Lodestar Center

JANUARY 3, 2018

This can be an issue, especially if they don't even know how to navigate your website. Common Mistake #3: Failure to Research Their Audience. A lot of times, nonprofit organizations don't research their audience before they ask for a donation. posted by Chris Giarratana Digital Strategy Consultant.

Donation 40

Donation Donor Research Process 40

Twenti - Digital Marketing For Nonprofits

MAY 23, 2020

By segmenting the list of emails, you can make the email more relevant to the receiver, the demographic they’re in and the issues they care about most. Email marketing helps develop a long-term association with your brand, as supporters are in frequent contact with you on relevant issues. High return on investment (ROI).

email 52

email Marketing FAQ Profit 52

.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Digital transformation provides the systems and analytics to move beyond demographics and discover behavior. Increase loyalty and engagement with thoughtfulness and concern.

Life 221

Life Digital Data Skills 221

Nonprofit Tech for Good

JANUARY 10, 2022

Educating the Public and Advocating about issues and informing the public about issue areas. For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. You do not need to apply during a certain period or be selected in place of other nonprofits.

Google 341

Google Grant Guide Nonprofit 341

Museum 2.0

MARCH 6, 2013

I am in no way an expert in issues related to racial and ethnic representation in the arts. As a feminist, when I really think about this issue, I realize that it's not solely one of Whiteness. These museums offer more inclusive experiences, and they reach broader audiences. Not as humans, or artists, or scientists, or dancers.

Museum 55

Museum St. Louis Arts Artist 55

Qgiv

OCTOBER 27, 2021

There are likely a number of interested parties in your community that want to make the world a better place. Another thing to take into consideration is the demographic and situation you’re trying to find volunteers for. There were issues with a previous volunteer program that caused the volunteer to leave.

Volunteer 98

Volunteer Strategy Guide Local 98

Care2

JANUARY 30, 2014

Have they talked to you about the mobile audience, and how their design will accommodate users on smaller screens? What systems and practices do they have in place to ensure that they don’t exceed the agreed-upon budget? Has the agency asked about the demographics of your audience? How will billing work?

Web 59

Web Language Photography Drupal 59

Beth's Blog: How Nonprofits Can Use Social Media

JULY 4, 2011

This is a big issue for teachers who don’t want to friend their students for obvious reasons. Features are one thing, but the big question a nonprofit has to also answer: where is their audience ? The social network market place is already competitive on the second tier below Facebook.

Google 121

Google Community Social Stumbleupon 121

ASU Lodestar Center

SEPTEMBER 5, 2012

In an age where everything is at your fingertips and people are tweeting about what they had for dinner and checking into their favorite places in a blink of an eye, it has become taboo for someone to admit they don’t use social media in some capacity or another. The largest demographic of people who are using it is 35-44 years of age.

Create 82

Create Social Social Media Associations 82

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2008

I'm going to riff on Ivan's advice, " You Don't Have To Be Everywhere" (like Mastercard) After an organization has identified an audience, objective, and strategy, a question that often comes up: What social networks should we establish our presence on? Do other organizations that work on the same issues have a presence?

Social Network 50

Social Network Network Myspace Strategy 50

.orgSource

SEPTEMBER 5, 2023

Governance—Develop meeting agendas based on previous history, take and transcribe minutes, and identify potential leaders using criteria such as participation, credentials, and demographics. Bitter feuds are fought over this issue. There is an ongoing debate around ruling the software—customization.

Trend 221

Trend Digital Gartner Virtual 221

NTEN

OCTOBER 6, 2011

Instead, I had been on the Amnesty International website learning about the Troy Davis case, signing up for their email list, joining their online community, and frantically researching death penalty issues while sharing my findings with my friends and family on Facebook. I want to share the basics that your org should think about.

Storytelling 73

Storytelling Yahoo Story Google 73

Connection Cafe

APRIL 25, 2016

Like with generations past, Millennials (born 1980-2000) are the “it” audience right now. Unlike some articles that term this audience the “Me” or selfish generation, our extensive research on this generation’s attitudes and behaviors toward cause engagement show, simply put, that Millennials have an affinity for “doing good.”

Generation 20

Generation Activities Active Activism 20

Qgiv

AUGUST 27, 2021

It’s important to think about things from the perspective of others, and if you were attending an event, you’d want to know that measures were put in place to keep everyone safe. Consider your audience and the main demographics that will be attending. We all want a little security in life, right? Hire some for your event!

Personal 52

Personal Sponsor Virtual Volunteer 52

Achieve

FEBRUARY 9, 2024

However, your audience is digitally bombarded with requests all day long, and by the time they see your content, they might ignore it altogether simply because they’re fatigued. This way, you can bring audiences from one channel over to the next, increasing your number of touchpoints.

Digital 52

Digital Communication Tips Poll 52