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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

What could be more personal than a good old-fashioned conversation? Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions.

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8 Ways Nonprofits Can Use Conversational Marketing

Forum One

Conversational marketing speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. . Coined by our partners at Drift , conversational marketing aims to guide users through an engagement funnel more quickly by using real-time conversations.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership. Include your teams in strategy sessions and provide them with the tech tools they need to keep pace.

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How Audience Research Is Keeping Up with a Changing World

Forum One

Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful. Audience research is here to stay. Audience research is here to stay. Risk planning helps to navigate uncertainties.

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If Racial Equity is Our North Star, How Can We Navigate Racial Bias in AI/LLMs?

John Kenyon

An overreliance on majority culture data means other voices get diminished. The marketing copy generator could simply overlook authentic representation of minority audiences and voices in its outputs. Have frank internal conversations about priorities. Or a grantee plans to use an AI for generating marketing copy.

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4 Ways to Boost Your Nonprofit’s Digital Storytelling with WhatsApp

Nonprofit Tech for Good

She has worked with Candid, Cornell University, the United Nations, and Vital Voices Global Partnerships, among others. Physical distance from audience. Storytelling is core to how we as human beings communicate. From a very young age, it is through stories that we learn about ourselves, those around us, and the world in which we live.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership. Include your teams in strategy sessions and provide them with the tech tools they need to keep pace.