M+R

DECEMBER 8, 2023

As with other deliverability changes , we wanted to explore what this means for our pals in digital fundraising. TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. the nonprofit fundraising apocalypse. What is Link Tracking Protection? Don’t worry, it’s not that bad.

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Nonprofit Tech for Good

JANUARY 19, 2024

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Search Engine Optimization.

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Action Practice Tips Seattle 258

Nonprofit Tech for Good

JULY 25, 2019

Okay, so you’ve decided you’re going to throw a nonprofit fundraising event… virtual high fives. Nonprofit fundraising events can be a great opportunity to bring the support of donors, volunteers, and fundraisers together in real life to rally around your cause, whether it’s through a nationwide 5k or a local bowl-a-thon.

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Achieve

OCTOBER 6, 2023

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts. After all, with 4.9

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Bloomerang

MAY 22, 2024

For years, when nonprofits would publish digital reports with their best stories, they had to point inspired readers to a separate page to make a donation, disrupting the storytelling to fundraising pipeline. We solved this problem with Storyraise , a solution for nonprofits to create digital annual, impact, and donor reports.

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Nonprofit Tech for Good

MAY 13, 2022

Some of the most effective online fundraising strategies happen when you dig into your organisation’s data and understand who your donors are, and how they came across to you. . Data should inform and optimise your fundraising strategy , and attribution is a simple technique you can use to really help you get it right.

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EveryAction

AUGUST 25, 2022

It’s never too early to start planning for your nonprofit’s GivingTuesday and year-end fundraising efforts. In this 6-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Last week, we went over sustainer upsell lightboxes. Ease of experience.

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Get Fully Funded

OCTOBER 29, 2023

Fundraising in a small nonprofit can be tough. Since today is Halloween, let’s look at the top 10 scary things about fundraising in a small nonprofit, especially when you’re the one in charge. Video is a powerful tool for fundraising and being on TV is a great way to spread the word about your nonprofit. Speak in public.

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The NonProfit Times

MAY 16, 2024

Data Axle Nonprofit added audience indicators within its Apogee and DonorBase omnichannel cooperatives that identify donors poised to give following an emergency event. It builds on the firm’s suite of audience indicators that show donor behaviors, affinities, and gifting potential without time-intensive custom modeling.

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Data Captivate Storytelling Ohio 52

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. And that’s what the conversation should be around: constituent engagement, not open and click-through rates. Figure 1: Opens and open rate. Figure 2 : Clicks and click rates.

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M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. Testing changes to your donation form to improve conversion rates.

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sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

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sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. So, the real question is: what will online fundraising look like moving forward? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

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Classy

JULY 30, 2021

26 Email Subject Lines for Your Fundraising Campaign . Here are some subject lines you can incorporate in your fundraising campaign to make it more effective. Drive urgency through your email subject line based on your campaign’s fundraising activity. Emphasize the Cause. Your gift to [organization name]. Be Thankful.

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Sample email Campaign Fundraising 121

Bloomerang

JULY 26, 2021

In part 1 of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. As a fundraiser, don’t abdicate responsibility by leaving your donation page or plugin updates to your marketing or IT staff. You can read part one here.

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Nonprofit Tech for Good

MAY 8, 2020

By Elizabeth Ngonzi , is an Adjunct Faculty at New York University Center for Global Affairs where she teaches Digital Storytelling, Innovation and Fundraising. billion WhatsApp users exchanging more than 60 billion messages every day and that unlike other media, it has an astounding 99% open rate and 40%+ response rate.

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Storytelling Digital Channel Profile 295

Allegiance Group

FEBRUARY 27, 2024

Your website is arguably the most important tool you have in your fundraising arsenal. These insights can give you a clear picture of what parts of your website — pages, images, forms, buttons — are working to drive conversions and which ones need some help. Now, get more granular and identify a secondary conversion.

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Analytics Google Fundraising Track 52

Global Giving

APRIL 4, 2019

The cost per dollar raised for a fundraising campaign, and its evolution throughout one campaign and across different campaigns—this will give you hints about what works the best in your campaigns. It will reveal giving patterns that can help inform your future fundraising efforts. Subscribe and unsubscribe rates (weekly or monthly).

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Conversation Data Fundraising Hints 52

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1. Custom Facebook Audiences.

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Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. Lean into what works.

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Lesson Fundraising Digital Test 59

Top Nonprofits

FEBRUARY 18, 2021

While some of your audience followed, do you know what happened to the rest? In this session, we discussed what retention has looked like for organizations during COVID-19 and what predictions we have for audiences returning. The first question asked was “What changes have you seen in your audience during 2020?

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The NonProfit Times

MAY 23, 2024

A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. Fundraisers have other metrics available. Supporters took advantage of the second chance.

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Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. 1,071 fundraising professionals were surveyed at small and medium-sized nonprofits supporting a variety of causes. Not all fundraising programs look alike.

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Bloomerang

AUGUST 30, 2023

These advancements mean you have the budget available to invest in new fundraising software that can streamline your fundraising tasks and empower you to raise even more. Now, you’re probably wondering how to find not just a robust fundraising platform, but buy fundraising software that serves your organization for the long term.

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Get Fully Funded

FEBRUARY 22, 2022

As your nonprofit starts to blossom, don’t be surprised if you are conflicted over how much to spend on nonprofit administration, especially fundraising. And fundraising. As the costs add up, you might be asking: How much of a nonprofit’s annual budget should be spent on administrative tasks and fundraising? The training.

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Bloomerang

APRIL 6, 2021

Now more than ever, effective fundraising is what your nonprofit depends on to survive. All this fundraising definitely involves sending appeals to your donor base. At GivingMail, we’re experts on using direct mail appeals to help organizations big and small improve their fundraising numbers and achieve their goals. Direct Mail.

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Neon CRM

JUNE 23, 2023

Takeaway : Between economic uncertainty, global instability, and whatever new crisis is just around the corner, the thought of fundraising can be daunting. Fundraising 4 Types of GivingTuesday Email Communications You Need to Send 12 min read Read Now 3. Join the conversation! Don’t be discouraged!

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Statistics Fundraising United States Global 98

Nonprofit Tech for Good

NOVEMBER 15, 2019

Fundraising comes down to one thing: relationships. There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software. Kindful places a heavy focus on data, giving the user access to donors’ giving history, wealth details, and rating for likelihood to give.

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Qgiv

JUNE 23, 2021

If you want to attract more participants to your peer-to-peer fundraising event, consider how you’re marketing it! Where will your audience see your event advertised? What other ways can you get more eyes on your fundraiser? Read on for Qgiv’s peer-to-peer fundraising best practices for event marketing. Why Facebook?

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Neon CRM

OCTOBER 6, 2023

A well-run and well-attended fundraiser could be a game changer for your nonprofit. Even worse: There’s no one right answer, no “one weird trick to sell fundraiser tickets” that stands head and shoulders above the rest. To sell more tickets to your nonprofit’s fundraiser, it’s going to require a multi-pronged strategy.

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Tips Fundraising Local Channel 52

Whole Whale

AUGUST 25, 2021

Direct mail response rate (to house): 4% Postage per letter: $0.49. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Direct mail response rate: (to house): 9% Postage per letter: $0.50. Foundation giving was $58.46 Mail stats.

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Stats Trend Mail Fundraising 96

Classy

JULY 14, 2021

The best way to learn about virtual fundraising events is to hear from those who’ve experienced them. Get to know their top insights and learning moments to accelerate the impact of your nonprofit’s next virtual fundraising event. 13 Virtual Fundraising Event Takeaways from Four Marketing Professionals.

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Nonprofits Source

FEBRUARY 22, 2024

Determine your goals and audience. The first step to creating a nonprofit content strategy for WordPress is to determine your goal and your audience. To help you figure out your goal and audience, answer the following questions: Why do you want to start a WordPress site? Bounce rate. Conversion rate.

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Bloomerang

AUGUST 29, 2023

Online fundraising is increasingly essential for nonprofits, but these types of initiatives come with unique challenges. Average online fundraising revenue declined by 4% in 2022 after two years of monumental growth inspired by the global pandemic. What are online fundraising platforms? Report on fundraising data.

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Nonprofit Tech for Good

OCTOBER 29, 2022

By Allan Torres , Digital Marketing Specialist at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Boost conversion for mobile traffic by making it clear that you offer the mobile payment they want to use.

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Top Nonprofits

MARCH 12, 2021

The new year is off and running, and many nonprofits are starting to plan for this year’s fundraisers. It’s the perfect time to reevaluate your fundraising strategies, leaving the less effective approaches in the past, and considering the addition of (or emphasis on) some new ones. Let’s get started! Emphasizing Mobile Giving.

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Trend Campaign Fundraising Mobile 98

M+R

OCTOBER 17, 2023

Test 1: UCS and the Campaign-Specific Header The Union of Concerned Scientists asked: Does including a visually compelling, campaign-specific header image with a donate button increase the click rate and revenue per recipient? Standard Header ( Control ) Graphic Header (Test ) The control version saw a higher click rate ( + 10.2%

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