Nonprofit Tech for Good

JUNE 24, 2023

By Coralie Meade Rodriguez , Senior Production Specialist at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive.

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CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Why Do Donor Personas Matter?

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Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. With in-person events postponed for the foreseeable future, digital opportunities own the stage. . Are you ready to innovate? . Hard Costs: .

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Qgiv

JANUARY 3, 2024

Mobile fundraising helps you reach a broader audience while also encouraging spontaneous giving. Most text fundraising software has a monthly cost, but some text fundraising platforms offer free (excluding third-party payment fees) or low-cost options to nonprofits. 8 text-to-give platforms for nonprofits 1.

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TechImpact

AUGUST 26, 2014

We know our audiences are out there on social media. They’re busy retweeting, posting, sharing, pinning, and blogging on an array of social media websites and platforms across the Internet. But what social platform are they on the most? But what social platform are they on the most?

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Social Media Stats Audience Media 250

Bloomerang

AUGUST 29, 2022

Nonprofits of all sizes are now running successful digital advertising programs —because you can reap the benefits of digital advertising whether you have hundreds, thousands, or hundreds of thousands to invest. I have been running digital ads for nonprofits for a decade. in digital ads for every dollar raised in online revenue.”

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Digital Program Tips Nonprofit 118

The Modern Nonprofit

JANUARY 25, 2022

Estimated Reading Time: 4 minutes Social Media Platforms for Nonprofits. It’s hard to be an expert in any one social media platform, yet legitimate businesses and nonprofits are expected to maintain several different accounts. Each platform has its unique set of uses and capabilities, reaching different kinds of networks.

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Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

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Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use paid media to target your ideal donor.

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Digital Practice Donor Strategy 52

Forum One

JANUARY 20, 2022

As we are closing in on the end of January, you have likely be finalizing your nonprofit’s digital strategy plans. Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission. Website metrics.

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Forum One

MAY 6, 2022

Conversational marketing is the norm, not the exception. As organizations explore heading back to the office, cultural institutions re-open, and nonprofits relaunch in-person opportunities to connect, conversational marketing is a valuable way to deepen connections with online visitors. Modernized communication.

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Conversation Marketing Language FAQ 46

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Engage new donors from the start with compelling digital marketing. What are the steps to digital donor acquisition?

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Nonprofit Tech for Good

JANUARY 19, 2024

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Search Engine Optimization.

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Action Practice Tips Seattle 267

Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Yes, physical mail can be a part of digital marketing! Social media.

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Digital Marketing Donor Channel 75

Forum One

AUGUST 5, 2021

Conversational marketing is the norm, not the exception. As organizations explore heading back to the office, cultural institutions re-open, and nonprofits relaunch in-person opportunities to connect, conversational marketing is a valuable way to deepen connections with online visitors. Modernized communication.

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Conversation Marketing Language FAQ 46

Nonprofit Tech for Good

JUNE 4, 2022

Nonprofits now have a range of remote and hybrid events to choose between, and they can make the most of them thanks to platforms like PayBee that facilitate streaming and other digital tools. That brings us to the state of nonprofit fundraising today. 9 Modern Nonprofit Fundraising Methods. 3) Hybrid fundraisers. 4) Live auctions.

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sgEngage

MARCH 18, 2022

Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience. We’ll cover the following points: . Let’s get started. .

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.orgSource

DECEMBER 26, 2022

With the introduction of culture to a digital environment, we saw interpersonal dynamics in a new light.orgCommunity , our professional development and networking organization, was thrilled to host two in-person events that brought people together to explore those themes and discuss significant issues that emerged from our post-pandemic experience.

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DNL OmniMedia

JUNE 28, 2023

Your nonprofit uses a variety of online communication channels, platforms, and tools to streamline your operations and raise funds. When used strategically, tools can be used to enable you to keep your digital strategy both donor-centric and data-driven. But are you using your online tools effectively enough to connect with donors?

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Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. And then it will start showing that audience your ads.

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Media Cause

APRIL 8, 2022

When you begin planning a paid campaign around generating leads, there are a couple of ways you can capture leads—through on-platform lead generation ads and lead forms hosted on your website or a campaign-specific landing page. . Just like all ad platforms are not created equal, neither are lead generation methods.

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.orgSource

NOVEMBER 7, 2023

Camera shy people learned that video is your best friend when you need to deliver an important message to a remote audience. A constant bombardment of messages in texts, via email, and on social platforms, causes burnout. Intentional communicators bring a sense of responsibility and thoughtfulness to the conversation.

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Forum One

NOVEMBER 1, 2022

We’re continuing to explore the ideas sparked at the Digital Impact Summit this fall when we were joined by more than 200 leaders and doers from the nonprofit and public sectors who shared what’s working and what’s not within their organizations. The digital “back office”. Communications and awareness.

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Digital Strategy Student Education 56

Bloomerang

DECEMBER 12, 2023

This integration not only broadens your digital payment capabilities , but by offering a wider range of digital wallet options to enhance your fundraising strategy, it also expands contactless giving options, marking another step in adapting to modern donation preferences. Why these platforms? typical checkout). 2 52% of U.S.

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Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. The short answer is, more than ever before, you have to embrace the pay-to-play nature of the platform.

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Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. We’re not saying that every ad needs to be on-trend, but it doesn’t hurt to lean into what’s going viral.

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Social Media Guide Media Social 97

Nonprofit Tech for Good

FEBRUARY 11, 2022

In the early, nascent days of the Internet, webmasters treated their users as if they were monoliths – everybody got the exact same pop-up, which ran on every page of the site – annoying users and suppressing conversion rates. You can also use tools such as Zapier to send audience data from place to place. Test out the options.

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EveryAction

JANUARY 25, 2023

While nurturing relationships with nonprofit supporters in a hybrid world may seem daunting, LinkedIn is a great platform to reach many of the busiest people. In just five minutes a day, social media platforms like LinkedIn can help busy nonprofit professionals combine a personal touch with digital reach.

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Get Fully Funded

SEPTEMBER 20, 2021

Interacting through computers, attending virtual events, and giving digitally means there have been few (if any!) These include sharing updates with supporters, hosting fundraising campaigns , marketing upcoming events, researching your audience, or even celebrating birthdays. How To Create Digital Supporter Communities on Facebook.

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Social Media Digital Support Community 59

Qgiv

JUNE 10, 2022

The short answer: Digital advertising and marketing. The long(er) answer : You’ll need a comprehensive digital marketing strategy to create and publicize successful virtual fundraising events. What is Digital Marketing? Digital marketing is one of the fastest growing types of marketing. Why Do You Need It?

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Nonprofit Tech for Good

NOVEMBER 1, 2020

Written by Findjoo , this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. The first thing that you’ll need to do is start creating content that will attract your target audience. Source: revive.digital.

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Saleforce Nonprofit

APRIL 21, 2021

You can listen on the go rather than being tethered to a screen, which is a welcomed relief as digital fatigue continues to grow. During isolation, many people reported that it was nice to feel like someone is having a conversation with you, about topics you find interesting. Enter: Clubhouse. .

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Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization.

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Media Cause

FEBRUARY 1, 2024

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. There is no way to avoid using a marketing platform online—this reality brought about the term marketing technology or MarTech. This can be part of a CRM or a stand-alone platform.

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Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Key Performance Indicators allow you to truly understand your nonprofit’s digital marketing success and make educated decisions about future spending. There are a few digital marketing performance indicators that every nonprofit should be aware of.

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Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. And in a digital world where 55% of people who engage with nonprofits on social media take some action, that’s a substantial missed opportunity. Let’s dive in!

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Social Media Media Build Social 52

Whole Whale

NOVEMBER 12, 2021

And while we’ve loved to see nonprofits raise money on the platform by taking advantage of the Facebook donate button and encouraging their social followers to set up Facebook birthday fundraisers , there hasn’t yet been much else you could do with that information. How to set up new Facebook Nonprofit Donor Audiences. Custom Audience.

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